How can a technology company change to meet the rapidly evolving needs of its customers? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Martha Salinas, the Chief Commercial Officer at TreviPay, about market segmentation, adjusting services, and thoughtfully utilizing AI to deliver improved customer experiences. With a background in economics and international development, Martha initially joined TreviPay to gain private industry experience but has provided an essential perspective in the global B2B fintech company for over 30 years.

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What is a museum’s civic role in a city? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Dr. Matthew Naylor, The National World War I Museum and Memorial’s President & CEO, about managing the experiential expectations and messaging needs of museum guests and stakeholders. With more than 30 years of nonprofit leadership experience, Dr. Naylor has directed the Museum and Memorial since 2013, overseeing an unprecedented increase in attendance, philanthropic engagement, and community engagement.

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Does your brands perception of itself align with what your customers think? On the latest episode of To the Point, Ehtan Whitehill, President & CSO of Crux, speaks with Brook Barrier, Crux’s VP of Strategy & Creative, about brand perception and how to find out what your clients and customers think of your business. Brooke is a brand strategist and content expert with experience crafting bold, insightful marketing for major brands.

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In Episode 37 of To the Point, Ethan Whitehill sits down with psychologist, researcher, and author Dr. Melanie Dean about the science behind emotional energy, the story of building and selling her successful publishing company, and how anyone can cultivate intuitive guidance to attract opportunities and make better decisions in work and life.

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In Episode 36 of To the Point, Ethan Whitehill sits down with Dr. Peggy Shannon, president of the Kansas City Art Institute, to explore how KCAI equips students for success in a changing world, and why art education fuels cultural and economic growth in Kansas City and beyond.

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For our 35th episode, President & Chief Strategy Officer Ethan Whitehill sits down with Daniel Fox, Crux’s new VP of Digital Marketing, for a deep dive into the evolution of digital strategy. From his early days navigating banner ads and the dot-com bust to leading modern, data-driven campaigns, Daniel shares how his journey shaped the marketer he is today. In this episode we dive into prepping for 2026, AI’s role in marketing and why email still reigns supreme.

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For our 34th episode, President & Chief Strategy Officer Ethan Whitehill chats with Julie Davis and Carol Schmidt of Morgan Hunter about building lasting partnerships, listening to understand, and recruiting in the age of automation.

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For our 33rd episode, President & Chief Strategy Officer Ethan Whitehill chats with Tracy McFerrin and Maurice Watson of Credo Philanthropy Advisors about relational philanthropy, measuring impact, and why authenticity is the foundation of effective giving.

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