We kick things off with American Eagle’s bold new ad campaign featuring Sydney Sweeney — a healthy, attractive woman and a major shift from the industry’s recent trend of using “body inclusivity” as a marketing crutch. While most people appreciate the lighthearted “Good Jeans” slogan, some critics are stretching to connect it to eugenics and Nazi ideals due to Sweeney’s blonde hair and blue eyes. We find that claim absurd — and so do most consumers. The result? American Eagle stock is up, and the campaign is a clear win.

Next, we turn to a tragic mass shooting in NYC over the weekend. The alleged shooter, Shane Tamura, reportedly traveled from Las Vegas to target NFL headquarters, blaming the league for his mental health decline and alleged CTE symptoms stemming from high school football. We break down what we know — and the broader implications.

We also cover a graphic brawl that went viral this week. While both sides clearly escalated the conflict, it’s impossible to ignore how the media coverage would be drastically different if the racial dynamics were reversed. We don’t focus on race — we focus on media hypocrisy and what gets amplified (or buried) based on narrative.

And finally, we dive into a major EU–US trade deal struck over the weekend. Even left-leaning outlets admit the deal heavily favors the U.S. — further proof that under President Trump, America negotiates from a position of strength. While some on the left are busy mocking him as “TACO,” we’re watching him deliver real wins on the global stage. America First. Always.