WORDS MATTER PODCAST EPISODE SIX
Guest David Jefferson Founder of Stackin Kickz

Produced By Pac West Group

In Episode Six of the Words Matter Podcast, host ChristopherRivers sits down with David Jefferson, founder of Stackin Kickz, for a thoughtful conversation centered on identity purpose community and legacy.

David Jefferson story is not simply about building a brand.It is about becoming a man who understood himself before the world understood his work. What began as a creative outlet rooted in sneaker culture became a source of confidence expression and connection long before it became a business. In this episode David reflects on how fashion served as his voice and how identity often forms before success ever shows up.

The conversation explores what it meant to build StackinKickz in Portland without a clear streetwear blueprint to follow. David sharesthe doubts, fears and internal pressure that existed behind the scenes during the early years and how those experiences continue to shape how he createstoday. It is an honest look at trusting vision when validation is quiet andbelief must come from within.

As the episode moves deeper the focus turns to purposealignment and faith. David speaks openly about building from love not just strategy and how spirituality guided his leap into entrepreneurship. Rather than chasing success he explains how he learned to listen for calling and alignment recognizing that some paths choose you. This part of the conversationinvites listeners to reflect on whether their growth still aligns with their original why.

Beyond clothing David impact extends into schoolscorrectional facilities and mentorship spaces. Through his Definition of Success work he challenges people to rethink what success actually means. He speaks on the responsibility he feels as a visible Black business owner and theimportance of staying grounded while carrying influence. From breaking misconceptions around money and status to navigating leadership with humility, David offers insight into impact beyond product.

In the final quarter the conversation turns reflective.David breaks down his belief that success is a science that must be taught and understood. He shares the first piece of self-work he believes people must do when they feel lost or unsure of purpose. He also reflects on the words andvalues that guide how he moves today and the legacy he hopes remains beyond anybrand or recognition.

This episode is grounded intentional and deeply human.Because when the noise fades and the lights go out the words remain.

#WordsMatterPodcastPDX #WordsMatter #DavidJefferson

#StackinKicks #PWGProduction #ChrisRiversRAPP

#Leadership #Entreprenuership

The Words Matter Podcast PDX Episode Four

Guests: Reggie Guyton and Tony Hampton

Hosted by Christopher Rivers

Produced by The PAC West Group

Two Portland basketball legends turned business and community leaders join host Christopher Rivers for a real conversation on competition, leadership, and legacy.

Reggie Guyton, a serial entrepreneur of more than 30 years, and Tony Hampton, Founder and Managing Principal of AVH Consulting, share how their journeys from the hardwood to the boardroom have been fueled by faith, mentorship, and resilience. Together, they co-host the Runn It Back Podcast, where sports, business, and life lessons collide.

In this episode, they unpack how growing up in Portland’s basketball culture shaped their work ethic, how they’ve navigated success in corporate and entrepreneurial spaces, and what fatherhood and faith have taught them about true legacy.

This is leadership through experience. This is what it means to run it back with purpose.

Watch now and subscribe to The Words Matter Podcast for more authentic conversations in sports, leadership, and self-development.

#WordsMatter #WordsMatterPodcastPDX #ChrisRiversRAPP #ReggieGuyton #TonyHampton #RunnItBackPodcast #Leadership #Entrepreneurship #FaithAndFamily #Legacy #PWGProduction

In this powerful Episode 5 of The Words Matter Podcast, host Christopher Rivers sits down with longtime sports marketing executive Jim Gatto for an honest and wide-ranging conversation about family, resilience, legacy, and reinvention.

Jim takes us back to his early days, reflecting on the role basketball and family played in shaping his path, including the impact of his time at Elmira College and the lasting lessons passed down from his father.

He shares what first drew him into sports marketing and how that curiosity eventually led to a 25-year career at adidas, where he helped negotiate some of the most iconic endorsement deals in basketball history.Jim opens up about the highs and lows of the industry, including navigating adversity, stepping away, and ultimately reinventing himself as Founder and President of Leap Marketing Group.

He reflects on leadership, relationship building, and the importance of integrity over time.The conversation also turns personal, as Jim speaks about the grounding influence of his wife Rachel and his children Jack and Grace, shares stories about Kobe Bryant, ABCD Camp memories, and even a fun alternate path that once had him considering culinary school.This episode is a reminder that legacy is built through character, consistency, and the people who stand with you when it matters most.#WordsMatterPodcastPDX#WordsMatter#JimGatto

#Leadership#SportsMarketing#BasketballCulture

#adidasBasketball#SportsBusiness#CareerJourney

#Legacy#Mentorship#ChrisRiversRAPP#OnePercentBetter

#PWGProduction

In this powerful episode, host Christopher Rivers sits down with Jordan Blue, campus supervisor, assistant basketball coach, personal trainer, leadership mentor, and author of Emotions Into Motion.

Jordan opens up about the defining moments that shaped his purpose, including a life-altering concussion that led to two weeks in the hospital and a journey through depression, anxiety, and PTSD. Through faith, mentorship, and self-reflection, Jordan turned pain into purpose.

His mission today is to serve as a catalyst for others while guiding young people and adults alike to turn their emotions into growth and action. From his leadership work at Central Catholic High School to his motivational platform Execute Your Blueprint, Jordan is helping people rediscover who they are beyond labels and limitations.

This conversation dives deep into resilience, healing, and the power of authenticity. reminding us that we’re all capable of transformation when we commit to the work.

#WordsMatter #WordsMatterPodcastPDX #JordanBlue #EmotionsIntoMotion #LeadershipThroughAdversity #ChrisRiversRAPP #ExecuteYourBlueprint #PWGProduction

Step into the powerful story and influence of DJ O.G. ONE (David William Jackson Jr.), celebrity DJ, music producer, entrepreneur, leadership development coach, and the official DJ of the NBA’s Portland Trail Blazers. With over 30 years behind the turntables, DJ O.G. ONE is more than a music icon — he is a cultural architect whose beats and philosophy have inspired arenas and communities alike.

In this episode, DJ O.G. ONE shares his BE F.L.U.I.D.™ philosophy of Faithful, Loving, Unwavering, Intentional, Determined and how it became the foundation of his movement Move Different, Win Different, Be F.L.U.I.D. He opens up about the highs and lows that shaped him: growing up without a father, navigating the dangers of LA gang culture, surviving homelessness and a cult, facing the loss of two children, and ultimately rising as a respected leader, husband, father, cancer survivor, and voice of resilience.

We also dive into the mentors and influences who guided his path from Larry Miller taking a chance on him, to his wife and children fueling his purpose, to leaders like Eldridge Broussard III and Pastor Eric Green keeping him grounded in accountability and growth.

Alongside his story, DJ O.G. ONE highlights his latest projects: the launch of The Leadertainment Foundation, the 10 Year Anniversary of PDX Hip Hop Week, and his upcoming project Rolling Into Influence Part 2.Tune in for an inspiring conversation about leadership, resilience, faith, music, and the power of testimony over legacy.

Subscribe, like, and share — because this is more than a story. It is a movement.

#DJO.G.ONE #WordsMatterPodcast #Leadership #Resilience #Faith #HipHopCulture #PortlandTrailBlazers #BeFLUID #MoveDifferent #WinDifferent #CulturalArchitect #ChrisRiversRAPP

The Words Matter Podcast – Episode One | Guest: Canaan Chatman
Hosted by Christopher Rivers
Produced by The PAC West Group

Welcome to the premiere episode of The Words Matter Podcast—a community centered series exploring the power of story, lived experience, and meaningful conversation.

In Episode One, host Christopher Rivers sits down with Portland icon and cultural architect Canaan Chatman for a powerful reflection on leadership, legacy, and impact. From his Hall of Fame playing career to founding the Rose City Showcase, Canaan shares how basketball became a vehicle for mentorship, community building, and generational influence.

Together, they unpack how family, faith, resilience, and accountability shape leadership on the court, in the home, and throughout life. This conversation goes beyond the game. This is legacy work.

Topics Include:
• The origin and impact of the Rose City Showcase
• The evolution of grassroots basketball in the Pacific Northwest
• Raising children through adversity and sport
• Mentorship, marriage, and identity beyond the court
• Canaan’s most influential players from Oregon

Subscribe, comment, and listen with intention.

#WordsMatterPodcastPDX #WordsMatter #CanaanChatman #ChristopherRivers #RoseCityShowcase #ChrisRiversRAPP #PWGProduction