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The VETT Method

The VETT Method

Von: Sanjay Mangabhai
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 The mission of The VETT Method Podcast is to bring proven team training concepts to Independent Veterinary Practice Owners who want to Grow Revenues through a High-Performance Team. Visit us at https://thevettmethod.com/podcasts/Copyright 2021 All rights reserved. Management & Leadership Ökonomie
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  • Leadership Development for Veterinary Practices with Randy Hall

    Leadership Development for Veterinary Practices with Randy Hall
    Sep 1 2022
    Do you want to build a better culture and make veterinary practice a happy place for both humans and animals to be in? Have you always wanted to know how to thrive in veterinary medicine rather than barely making it through the day and just really surviving it? If your answer is yes, then you’re in for an awesome treat today! Join us as we hear what Randy Hall has to say when it comes to creating a different kind of culture at work, coupled with a fully engaged team! Randy Hall serves as a consultant, coach, and facilitator to help veterinary practices create a culture that engages employees, dramatically improves results, and sustains growth. In this episode, Randy discusses things that hinder organizations – especially hospitals – when it comes to building a better and positive culture at work with a fully engaged team. Also, he explains how knowing their definition of success leads to such a workplace. What you will learn from this episode: Why going for policies and punishments don’t really work well on creating a different but positive culture in the veterinary practice;How knowing and understanding the team or the organization’s definition of success helps people work towards achieving that goal;Why team engagement plays a huge role on changing the culture, from just surviving the practice to actually thriving in it “Top tip will be defining success for your practice or your team or your group of people. When we are moving toward something as a group of people, it starts to change the game a little bit. And when we're focused on those things, we start to change the way we approach our work.” – Randy Hall Topics Covered: 01:20 – Randy describes his ideal client: Anyone who wants to build a better culture and a happier practice 02:26 – Problem he solves for his clients: The feeling that they're surviving veterinary medicine instead of thriving in it, and wanting to make positive changes without struggle but not knowing how and where to start 03:30 – The typical symptoms / pain points: The inefficiency, poor communication, increased number of mistakes, and the drama. Symptoms for individuals are burnout, additional stress, and symptoms for organizations is that retention rates go down 05:17 – The mistakes: “They start to double down on things like policies or compliance or punishments or even instructions and micromanagement.” 10:01 – Randy’s Valuable Free Action: “Define success for your practice or your team or your group of people.” 13:04 – Randy’s Valuable Free Resource: Visit VetLead’s website and Facebook page and take advantage of the resources they have to help you build a fully engaged team. 14:17 – Q: How do we teach leadership to veterinary professionals? A: “Leadership is a set of processes. We don't have to guess about it anymore. We know about the neuroscience. We know how humans respond to feedback. We know what kind of coaching works in an environment to help people perform at a higher level, just because there's been enough research done on it. There are new processes, approaches, models, systems, tools and habits we can build as leaders that will help us get the results we really want rather than just the ones our impulses will kind of lead us to or our most comfortable style will lead us to, because it’s not the thing.” Key Takeaways: “Disengaged people just don't do work well.” – Randy Hall “Policies really don't work. Increased consequences really don't work. There may be a human or two inside our practice that we need to have a different kind of conversation with, and consequences are part of that; that's fine. But let's not change the entire infrastructure and feeling in our business just because we've got a couple of people that aren't doing the right things.” – Randy Hall “Our brains are so much better at moving toward something than away from something. When we're moving away from something, it's a stressful survival kind of situation, and we don't do it well and it doesn't feel pleasant while it's happening; we're just running from the tiger. But when we are moving toward something as a group of people, it starts to change the game a little bit. And when we're focused on those things, we start to change the way we approach our work.” – Randy Hall People / Resources Mentioned: VetLead: https://www.vetlead.com/VetLead LinkedIn page: https://www.linkedin.com/company/vetlead/ Ways to Connect with Randy Hall: Website: https://www.vetlead.com/Email: hall@vetlead.com
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    18 Min.
  • Take Your Pet Health Plan to the Next Level with Justin Phillips

    Take Your Pet Health Plan to the Next Level with Justin Phillips
    Jul 28 2022
    Do you find it hard doing business in the practice around this time where everything is becoming more digital? Are you getting so busy, trying to survive in your day-to-day, that you now have little to no time to attend to the roots of all the problems? Marketing plays a key role in the success of a practice, but more often than not, people have become so used to just doing the work without experiencing it from the client’s perspective. Learn from this episode as our guest talks about our modern marketing needs, helping us not turn blind to how our practice is operating! Justin Phillips is a Veterinary Practice Marketing & Business Consultant and provides proven, industry-leading marketing and veterinary business advice to vet practices around the world. Justin loves making things better, growing practices, creating great workspaces, and extending pets’ lives by removing barriers to care. He is passionate about coaching and inspiring others to raise the standard of marketing across the veterinary industry. I guess you could say that he’s a Marketing Nerd, and he is also a Crazy Cat guy! In this episode, Justin discusses the critical value of both marketing and health plans in veterinary practice, especially in this digital world. What you will learn from this episode: Why we need to tell better, more compelling and authentic stories when it comes to recruiting new medical professionals to join the practice;Why it’s advisable that vet practitioners look outside of the practice and reach out to people who can be of help in solving modern day problems; andWhy people in the practice should look at the business and experience it through the eyes of a pet owner “I would encourage people to look outside of their practice, look outside their bubble, and see who they can call on to help them with it. Listen to those people and expand your knowledge. Rather than trying to do it all yourself, how can you augment your skills and your services that your practice has to solve those problems faster?” – Justin Phillips Topics Covered: 03:13 – Justin describes his ideal client: Independent veterinary practices in the UK who needs help in solving marketing problems 04:20 – Problem he solves for his clients: Taking progress on their digital journey -- getting their website to do more stuff, and engaging and retaining their team, helping them be the best they can be, while improving skills, sharing better stories to be able to recruit new medical professionals in the practice 07:23 – The typical symptoms/pain points: “They maybe do what they've always done so they get what they've always got, but I think those practices are just so busy getting through the day to day and surviving that they don't have time to step back on the luxury to spend the time telling an authentic story in terms of recruitment or researching which technologies out there will help them with a specific problem.” 10:14 – The mistakes: Trying to solve all those problems themselves and try and take on too much of an overload on their already busy schedule. 11:47 – Justin’s Valuable Free Action: “Look at your business and experience your practice through the eyes of a pet owner.” 13:32 – Justin’s Valuable Free Resource: Visit https://www.practicemadepurrfect.com to learn more about veterinary practice. 15:15 – Q: What percentage of clients can a practice realistically move on to a health plan, and where is the limit? A: “I think, in practice, we have a glass ceiling, which is based on our own experiences in that particular practice. So, if that's the question, the answer is I don't know. But I'm intrigued to see how far we can take this by removing barriers to care, by removing our own preconceptions around what is that glass ceiling and seeing how far we can push it. I think 70% is achievable if we look at each element of the health plan from how we joined, how we retain people to the bundle of products and services in a health plan. I don't see any reason we can't surpass 70%.” Key Takeaways: “As a practice, we've got to tell more compelling stories, and it's now about what we as a practice can do for the candidate rather than what the candidate can do for the practice.” – Justin Phillips “They maybe do what they've always done so they get what they've always got, but I think those practices are just so busy getting through the day-to-day and surviving that they don't have time to step back on the luxury to spend the time telling an authentic story in terms of recruitment or researching which technologies out there will help them with a specific problem. And these things are hard to solve, so it's absolutely nobody's fault. I spent the last ten years thinking about veterinary practice and the business side, day and night, thinking, how could this work better? How could we change stuff? And so, a lot of trial and error.” – Justin Phillips People / Resources Mentioned: Practice Made ...
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    18 Min.
  • Google is Your Customer Too with Kelly Baltzell

    Google is Your Customer Too with Kelly Baltzell
    Apr 21 2022
    How do you communicate with people as you go on with your daily life? Marketing is something veterinarians find hard to get their head around. We used to be all about medicine, but marketing has already become a necessity in any practice there is in life. It isn’t what we’re good at, but at some point, we’re also aware that we need it to move forward. So with the digital market continuously growing in today’s time, how do you find a marketing company that speaks the language of your mind? Remember that marketing is conversations and perceptions that can affect all aspects of the practice you’re so passionate about. Join us in this episode as we learn why being educated is the key to finding the right marketing guy. Kelly Baltzell is the President and CEO of Beyond Indigo Pets which she founded in 1997. Under her leadership, Beyond Indigo Pets has developed all types of veterinary websites and marketing that now reaches millions of people each year in multiple countries. Since 2015, Beyond Indigo has been a certified Google AdWords Partner. Additionally, since 2011, Kelly has been a monthly columnist for the American Animal Hospital Association’s Marketlink. She has also spoken and been published in Australia, New Zealand, Canada, and the UK. Kelly graduated from George Washington University with a degree in International Affairs and Economics and received her master’s degree in Counselling and Psychology from St. Mary’s. In this episode, Kelly talks about marketing as well as the importance of being educated about it. Here, she shares why you should be aware of what it is that you truly want in order for you to be able to find the right marketing company that resonates best with your needs. What you will learn from this episode: How it is that Google and other platforms such as Facebook are also your customers;The importance of taking the time to take note of your internal needs – what it is that you actually want – as you weigh whether you and the marketing company are a good fit;Why it’s a must for you to be an educated consumer in order to keep yourself updated on marketing “Partly, the lack and the franticness around marketing in the veterinary space is the lack of knowledge. You don’t have to be an expert in marketing, but you need to be an educated consumer. You need to know what’s going on out there so you can have conversations. Please take the moment and learn.” – Kelly Baltzell Topics Covered: 01:45 – Kelly describes her ideal client: A person or a practice who wants to embrace marketing, who cannot keep up with change, and wants to go out of their comfort zone 05:22 – Problem she solves for her clients: The lack of knowledge about marketing 08:33 – The typical symptoms/pain points: The amount of overload that they cannot handle anymore: getting overwhelmed, not knowing where to start, poor running of websites and pages 09:58 – The mistakes: Franticness, going to a convention and finding the first marketing booth that you find without thinking if it’s a good fit and style 15:11 – Kelly’s Valuable Free Action: “First of all, take a deep breath. Get your favorite beverage, adult or otherwise. Take a little bit of time, and just stop, and write down what your absolute needs are, the internal needs that you need from a marketing company. Then you go find companies and research them.” 17:57 – Kelly’s Valuable Free Resource: Visit Beyond Indigo Pets’ website, sign up, and get a free consult, as you try out their free website checker coupled with a report afterward 19:03 – Q: What can people do for themselves to keep themselves updated on marketing? A: “Partly, the lack and the franticness around marketing in the veterinary space is the lack of knowledge. You don’t have to be an expert in marketing, but you need to be an educated consumer. You need to know what’s going on out there so you can have conversations. Please take the moment and learn.” Key Takeaways: “Google and other platforms are also one of your customers. All those practices, regardless of your walk of life in the veterinary space, focus on existing or new clients. Google, Facebook, and all those people. Those are actually doing more marketing for practices. That’s one of your clients.” – Kelly Baltzell “You only have to look at the whole playing field versus just focusing on one thing and thinking marketing is only for new clients. No; marketing has a lot more to it.” – Kelly Baltzell “Your online presence now is your new lobby. That’s where people see you. That’s where they’re having conversations.” – Kelly Baltzell “Marketing is a partnership, so not everybody is a good fit with everybody. Knowing thyself is the first step of finding the people.” – Kelly Baltzell “In any business world, you’d want to trust your partner that you know would have your back, and ...
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    24 Min.
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