• Athletes > Specialists | The New Creator Strategy
    Jul 17 2025

    Today, Jake breaks down the new creator marketing strategy that we are seeing continue to outperform others across our brand portfolio in TikTok Shop.

    Athletes > Specialists

    Want more insight? Email jake@thesugaragency.com for any questions!

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    21 Min.
  • TikTok Shop Merchandising Strategy | 1:1 w Jake Bjorseth
    Jun 24 2025

    Today's episode is a solo breakdown from Jake Bjorseth on the exact TikTok Shop Merchandising Strategy we are rolling out for two key accounts at the moment.

    Why does SKU consolidation matter?

    How does the integration and listing optimization work?

    How should I think about cataloging?

    That and more covered on today's pod!

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    26 Min.
  • Agency Insider: TikTok Shop CRM Unlocks, Paid Creator Feature, GMV Pay/Credit Line
    Jun 10 2025

    On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively.

    Together, the trio pull the curtain back on the real candid conversations we're having internally across our client partners as we strive to deliver for them on TikTok Shop.

    From rising AOVs to CRM Protocols to new platform features, we share all and our exact attack plan.

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    21 Min.
  • Teen Mom Turned Full-Time TikTok Creator | Creator Life with Kylah Williams
    May 7 2025

    On today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother.

    Kylah's story is one that every creator needs to hear. From the journey of finding your voice and message to monetization, Kylah shares it all!

    Check out Kylah on TikTok at @Lifewkylahmei

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    29 Min.
  • Creators Rule the World | Special Guest: Bora Mutluoglu, Partner @ Reacher
    Apr 30 2025

    In this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher.

    Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs.

    Jake & Bora discuss:

    • Why Creators Drive So Much of the Success on TikTok Shop
    • How to Master Every Step in the Creator Outreach to Sign-On Process
    • How to Get the Most out of Creator Partnerships

    Along with a live Q&A for our live LinkedIn audience.

    Interested in giving Reacher a try? Free Trial Here

    Interested in working with our agency? Apply Here

    Got a question? Email me jake@gosugar.ai any time!

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    53 Min.
  • Designing Your Creator Engine | Special Gust: Sohun Sanka of Euka AI
    Apr 23 2025

    In this episode of The Social Commerce Collective, Jake sits down with Sohun Sanka, the Director of Growth at Euka AI.

    Euka AI is one of the leading tools driving automation and scale for brands in TikTok Shop and soon, beyond.

    Jake & Sohun detail the latest trends guiding the evolution of creator marketing on platform, what the best of the best brands are doing, and how you should approach building your own creator engine.

    Interested in giving Euka a try? Use code: JAKEEUKASI for a discount!

    Interesting in working with our agency? Apply here.



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    34 Min.
  • Winning In Affiliate Marketing | Episode #12 | Shey Cruz & Amanda Johansen
    Apr 9 2025

    Today we welcome Shey Cruz, our very own head of affiliate marketing, who breaks down how we've transformed our influencer marketing systems to the world of affiliate marketing.

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    27 Min.
  • Mapping the Full Customer Journey: TikTok Shop <> Amazon | Featuring Amazon Agency, Straight Up Growth
    Oct 7 2024

    On today's episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth.

    Straight Up Growth is an Amazon focused agency helping brands dominate Amazon.

    We discuss the connection between platforms, how TikTok drives sales on Amazon, and how brands can leverage both TikTok Shop and Amazon together as their go-to customer acquisition strategy.


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    41 Min.