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The Startup Solution

The Startup Solution

Von: Threshold Ventures
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The Startup Solution tackles the make-or-break situations that entrepreneurs face, offering clear advice on how to survive and thrive in an early-stage company. Who’s it for? Founders, startup execs, and investors who want to learn from real-world situations, unpacked by Heidi Roizen, a “recovering" entrepreneur and current VC who has seen it all through 40 years and 40 boards. Heidi uses a case method to unpack a new situation in each episode, breaking down why it’s a big deal and talking about how it was solved or could have been solved. The situations are from her direct experience, though all names and details have been changed to uphold our commitment to the Entrepreneur Protection Program. Heidi has spent 40 years in the tech startup world, the first dozen years as an entrepreneur herself, and since then, 25 years as a venture capitalist. She’s served on over 40 boards, from seed stage to public companies. She also co-leads the Threshold Venture Fellows program at Stanford University and is a partner at Threshold Ventures.2023 Persönliche Finanzen Ökonomie
  • It’s All About You/It’s Not All About You
    Jun 26 2025

    In this episode, Heidi discusses how founders tend to swing between two extremes — thinking it’s not all about them (when actually, it is), or believing it’s only about them and their company (when it really isn’t). She’ll review both sides and point out what founders often get wrong — and how to get it right.

    More information: https://www.threshold.vc/podcast

    Further reading:

    On the occasion of our 40th episode, here are the names and links to the ‘village’ of people responsible for making this podcast a reality!

    My partners at Threshold: https://threshold.vc/team

    Carol Wentworth, my creative partner for all 40 episodes: https://www.linkedin.com/in/cawentworth/

    Producer/Director Nick van der Kolk: https://loveandradio.org/

    Forrest Lawrence/Working Title Recording Studio: https://workingtitlerecordingstudios.com/

    Albertson Design for original concept, production, and creative artwork: https://albertsondesign.com/

    Music composer Brad Wells: https://www.roomfulofteeth.org/bios/brad-wells

    And thanks to our own Wendy McArdle, who manages distribution

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    11 Min.
  • Inside the Black Box of VC Behavior
    May 22 2025

    While the internal dynamics of a VC firm may feel like a black box, you can often infer what’s going on based on how your VC is acting – if you know what to look for. In this episode, Heidi explains why many VC behaviors that seem confusing or inconsistent can make more sense once you understand the inner workings of venture funds and firms.

    More information: https://www.threshold.vc/podcast/inside-the-black-box-of-vc-behavior

    Further reading:

    • Here’s a good post about when preferred converts to common, including in an IPO, as I brought up in this episode: https://www.startupventureadvisors.com/when-should-preferred-stock-be-automatically-converted-into-common-stock#:~:text=When%20a%20startup%20goes%20public,a%20minimum%20aggregate%20offering%20amount.
    • Here’s a short but sweet summary of how VC carry works: https://www.angellist.com/learn/carried-interest
    • Mark Suster has written some great material on understanding venture capital. His post on crossover investments will help you understand why VCs don’t tend to do them: https://bothsidesofthetable.com/can-vc-s-invest-across-two-funds-5ee7313808e7
    • Here’s a link to my own prior episode about recaps: https://threshold.vc/podcast/the-case-of-the-radical-recap/
    • And finally, I’ve linked to it before, and I’ll keep doing it – here’s a link to Evan Epstein’s great breakdown of private company governance to share with your VC if they are putting their own interests ahead of the company in your board meetings: https://evan-epstein.medium.com/duties-of-startup-directors-and-the-rule-of-common-maximization-9a2814b2fe2a
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    18 Min.
  • Understanding Your Investor’s Zone of Indifference
    Apr 24 2025

    Founders need to understand investor priorities before they require investor action. The investor’s ‘zone of indifference’ describes an issue that can be problematic. In this episode, Heidi explains what it is, when it comes into play, and how to identify the likelihood of an investor landing in the ‘zone of indifference.'

    More information: https://www.threshold.vc/podcast/understanding-your-investorrsquos-zone-of-indifference

    Further reading:

    • As promised, here’s a post written by Evan Epstein about fiduciary duties of venture-backed directors. It’s a must read! https://evan-epstein.medium.com/duties-of-startup-directors-and-the-rule-of-common-maximization-9a2814b2fe2a
    • And if you want to go deep on the seminal case on this topic, the Trados case, here’s an in-depth podcast about it with Evan and Vice Chancellor J. Travis Laster of the Delaware court: https://boardroom-governance.com/episodes/travis-laster
    • Here’s a great primer on preferred stock: https://darroweverett.com/preferred-stock-primer-value-protective-provisions-analysis/#:~:text=Preferred%20stock%20sits%20between%20debt,liquidation%20events%20and%20dividend%20payouts"
    • Here’s a breakdown of simple preferred versus participating preferred and how it impacts the zone of indifference: https://veecee.co/understanding-liquidation-preferences-and-the-zone-of-indifference
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    18 Min.
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