Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva.

We discuss:

• The power of influencers in B2B marketing
• The role of evangelists in B2B marketing
• B2B influencers in real life vs online
• The story of how evangelist & influencer roles allowed Apple to take back their narrative in the press and turn around perception, ultimately helping overtake Microsoft and go on to be the leading company they are today.

142M American are spending time listening to podcasts every month. Here is how the smart brands are leaning in and what questions you need to be asking.

Follow Jess at https://www.linkedin.com/in/jessica-n-phillips/

Follow Paul: https://www.linkedin.com/in/paulriismandel/

Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years.

With the rise of podcasts, especially in the world of B2B, we are snagging her top tips for booking that A+ guest.

Find Britt Kahn on LinkedIn https://www.linkedin.com/in/britt-kahn-650b462/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.

In this episode we discuss:

1. Influence marketing, not Influencer Marketing
2. Salesforce’s Spectrum of Influence
3. The role of the C-Suite in influence marketing
4. Don’t think B2B or B2C, think Audience
5. The EMV & ROI on Employee Advocacy

And so much more…

Episode Details:

Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/

Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. 

In this episode we discuss:

1. How Gen-Z leverages TikTok for search & why that’s important
2. Why Gen-Z loves LinkedIn & how they use it
3. Social media’s generational creep - {tip: grandma’s love instagram}
4. Communicating across dark social
5. TikTok shops

And so much more…

Episode Details:

Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture.

In this episode we discuss:

1. How to structure your social team for success
2. The role & importance of a VP of Social
3. Why your social team isn’t jumping on trends
4. Why TikTok is the best platform for influencer marketing
5. How to use influencers to hit your social media goals

And so much more…

Episode Details:

Find Robyn Nissim on LinkedIn

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Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. 

• Influencers as a vehicle to distribute content & messaging and change market perception
• Why content teams should have paid budgets 
• How to incorporate podcasts into you content / influencer strategy
• How to effectively market to the C-Suite 
• Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ 
• Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)

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Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

In this episode we discuss:

- The Role of Evangelism in B2B

- Udi’s path to Chief Evangelist Officer

- How Gong has used influencers as part of their growth strategy

- How to plot a LinkedIn invasion

And so much more…

Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true