Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva.

We discuss:

• The power of influencers in B2B marketing
• The role of evangelists in B2B marketing
• B2B influencers in real life vs online
• The story of how evangelist & influencer roles allowed Apple to take back their narrative in the press and turn around perception, ultimately helping overtake Microsoft and go on to be the leading company they are today.

142M American are spending time listening to podcasts every month. Here is how the smart brands are leaning in and what questions you need to be asking.

Follow Jess at https://www.linkedin.com/in/jessica-n-phillips/

Follow Paul: https://www.linkedin.com/in/paulriismandel/

Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years.

With the rise of podcasts, especially in the world of B2B, we are snagging her top tips for booking that A+ guest.

Find Britt Kahn on LinkedIn https://www.linkedin.com/in/britt-kahn-650b462/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

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