• Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast
    Sep 5 2025

    No plan survives contact with the enemy...yet you still plan.

    Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training.

    We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom.

    Then I get into some sales and business advice.


    Takeaways

    — Mastering techniques like the Darce choke requires practice and adaptation.

    — Having a plan is essential, but flexibility is key when things change.

    — Continuous improvement is a journey that takes time and dedication.

    — In both Jiu-Jitsu and business, understanding transitions is crucial.

    — Building relationships and offering value can lead to success.

    — It's important to focus on one thing until you master it.

    — Everything is hard until you get thousands of reps in.

    — Don't be afraid to ask for help or guidance in your journey.

    — Learning from others' mistakes can save you time and effort.

    — Clarifying your thoughts through writing can enhance your understanding.


    Sound bites

    — "Small hinges swing big doors."

    — "Don't stay stuck on something."

    — "Learn from my pain."


    Chapters

    00:00 Mastering the Darce Choke

    02:27 The Importance of Flexibility in Training

    04:53 Strategic Transitions in Jiu-Jitsu

    07:21 The Hard Truths of Learning

    09:51 The Power of Consistency and Reps

    12:14 Offering Value and Building Relationships

    Sponsors:

    • ⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo
    • ⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)
    • ⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.


    Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠.

    Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.

    Connect with me:

    • ⁠⁠⁠⁠X⁠⁠⁠⁠
    • ⁠⁠⁠⁠Instagram⁠⁠⁠⁠
    • ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠
    • ⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠
    • ⁠⁠⁠⁠YouTube⁠⁠⁠⁠


    #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset



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    15 Min.
  • Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast
    Sep 3 2025

    #BJJ #TheBJJandBIZPodcast #Business #SalesTraining


    Summary

    In this monologue, I get into the importance of avoiding assumptions in both martial arts and sales. (My new ABCs of Selling includes, "Always Be Curious.")

    I share personal experiences from a recent training session and draw parallels to decision-making processes in sales, emphasizing the need for curiosity, concise communication, and understanding team dynamics.

    Takeaways

    • Assuming can lead to misunderstandings and missed opportunities.
    • It's essential to remain open-minded and avoid making assumptions about others' skills or roles.
    • In sales, decision-making often involves multiple stakeholders, not just the person with the title.
    • Always ask who else is involved in the decision-making process.
    • Objections in sales can often be anticipated and addressed up front.
    • Effective communication requires curiosity and the ability to listen.
    • Sales strategies should focus on building consensus among team members.
    • Avoid using weak language that invites objections.
    • The new ABCs of selling include being curious, concise, and courteous.
    • Always be prepared to adapt your approach based on the conversation.


    Chapters

    00:00 The Dangers of Assumptions

    06:03 Understanding Decision-Making in Sales

    10:56 The New ABCs of Selling


    Sponsors:

    • ⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo
    • ⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)
    • ⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.


    Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠.

    Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.

    Connect with me:

    • ⁠⁠⁠⁠X⁠⁠⁠⁠
    • ⁠⁠⁠⁠Instagram⁠⁠⁠⁠
    • ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠
    • ⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠
    • ⁠⁠⁠⁠YouTube⁠⁠⁠⁠


    #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset





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    12 Min.
  • The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer
    Aug 29 2025

    #AItools #marketing #automation #salesstrategies #digitalmarketing

    Summary

    In this conversation, I catch up with my longtime friend and colleague, Roger Bauer, to discuss the significance of AI tools in marketing and sales.

    We explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth.

    The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies.

    We also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape.


    Takeaways

    — AI tools are essential for modern marketing strategies.

    — Building trust in AI is crucial for effective communication.

    — Understanding different AI platforms can enhance content creation.

    — Practical applications of AI can streamline business processes.

    — Free AI tools provide a great starting point for businesses.

    — Embracing AI technology is necessary for staying competitive.

    — AI can help create unique content that reflects individual styles.

    — Overcoming confusion about AI is key to successful implementation.

    — Investing time in learning AI tools pays off in the long run.

    — Marketing agencies must adapt to the changing landscape of AI.


    Sound bites

    "Pick one, run with it."

    "It's a brave new world."


    Chapters

    00:00 Introduction and Background

    01:19 The Role of AI in Sales

    05:00 Understanding AI Confusion

    07:07 Creating Personalized AI Content

    10:34 Free Tools for AI Content Creation

    13:09 Choosing the Right AI Tool

    18:11 Practical AI Implementation

    19:08 Introduction to AI and Prompt Engineering

    21:23 Analyzing Writing Styles with AI

    24:01 Utilizing AI for Content Creation

    26:47 Training AI on Personal Voice

    29:39 Building Your Unique Voice with AI

    31:36 The Future of Content Creation and Marketing

    33:44 Custom AI Tools for Writing


    Sponsors:

    • ⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo
    • ⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)
    • ⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.


    Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠.

    Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.

    Connect with me:

    • ⁠⁠⁠⁠X⁠⁠⁠⁠
    • ⁠⁠⁠⁠Instagram⁠⁠⁠⁠
    • ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠
    • ⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠
    • ⁠⁠⁠⁠YouTube⁠⁠⁠⁠


    #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset


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    46 Min.
  • Outbound Prospecting // How LinkedIn Automation Can Boost Your Sales Fast: HeyReach & Ilija Stojkovski
    Aug 22 2025

    Takeaways

    • The importance of personalization in outreach efforts
    • LinkedIn is not just a social platform; it's a data warehouse.
    • Inbox saturation is a significant challenge for marketers.
    • Hyper-personalization can lead to new forms of saturation.
    • Referrals are crucial for building trust and gaining new clients.
    • Sales strategies must evolve with changing technology.
    • Human connection remains vital in sales processes.
    • Businesses should focus on their core metrics, like cash flow.
    • The future of sales will likely involve more in-person interactions.
    • Adaptability is key in the ever-changing marketing landscape.


    Chapters

    00:00 Introduction to HeyReach and Outbound Strategies

    02:43 Understanding LinkedIn's Data and Automation

    05:45 Navigating LinkedIn's Changing Landscape

    08:31 The Complexity of Outbound Marketing

    11:23 The Role of Personalization in Outreach

    14:05 The Impact of AI on Marketing Strategies

    16:39 Finding Relevance in Communication

    19:48 Cultural Differences in Outreach Approaches

    22:37 Best Practices for LinkedIn Engagement

    27:46 Exploring Timeliness in Solutions

    28:47 The Role of Automation in Outreach

    30:02 Evaluating CRM Needs for Different Businesses

    32:05 Cleaning and Segmenting CRM Data

    34:20 The Importance of Multi-Channel Outreach

    37:21 Understanding the Cost of Advertising

    37:59 Optimizing Lead Generation Strategies

    41:25 Building Trust Through Referrals

    44:30 Market Validation and Customer Feedback

    Sponsors:

    • ⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo
    • ⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)
    • ⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.


    Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠.

    Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.

    Connect with me:

    • ⁠⁠⁠⁠X⁠⁠⁠⁠
    • ⁠⁠⁠⁠Instagram⁠⁠⁠⁠
    • ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠
    • ⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠
    • ⁠⁠⁠⁠YouTube⁠⁠⁠⁠


    #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset


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    59 Min.
  • AI In Sales // Chris Daigle, Founder of ChiefAiOfficer.com // Do AI Right To Grow Sales
    Aug 19 2025

    #12WeeksToPeak #SalesTraining #salesautomation #GrowthMindset

    Summary

    I sat down with Chris Daigle to discuss the transformative impact of AI on business and everyday life.

    We explore how AI is not just a technological advancement but a revolution that is reshaping industries.

    Chris shares insights on practical applications of AI, the importance of adapting to this change, and the resources available for individuals and businesses to become proficient in AI.

    The discussion emphasizes the urgency of embracing AI to stay competitive and the potential for significant productivity gains.

    Takeaways

    • AI is a transformative force, akin to the industrial revolution.
    • Businesses must adapt quickly to leverage AI for growth.
    • AI can significantly increase productivity and efficiency.
    • Training and community support are essential for mastering AI.
    • Even non-technical professionals can become AI experts.
    • AI tools are becoming increasingly accessible and affordable.
    • The competitive landscape is shifting rapidly due to AI.
    • AI can enhance decision-making and strategic planning.
    • Understanding AI's capabilities is crucial for business leaders.
    • AI is not a replacement for humans, but a tool to augment their capabilities.

    Chapters

    00:00 The AI Revolution: A New Era Begins

    10:14 Transforming Business with AI: Real-World Applications

    18:50 AI in Healthcare: The Future of Medical Practice

    22:22 Automating the Mundane: Finding Efficiency with AI

    23:41 AI in the Workplace: Love or Loathe?

    25:40 The Human-AI Collaboration: Finding Balance

    28:53 Transforming Performance with AI

    29:38 AI Transformation: Training the Workforce

    32:38 Navigating the AI Landscape: Opportunities and Risks

    35:14 Sales Strategies: Leveraging AI for Success

    38:18 The Future of Work: Adapting to AI Innovations

    43:34 AI's Impact on Various Professions

    44:53 Building a Community Around AI Learning

    Nuggets

    "AI is here to stay!"

    "AI is shifting what needs to be done."

    "You have to do it; it's an arms race."

    Market like you mean it. Now go sell something.

    Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠.

    Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.

    Connect with me:

    • ⁠⁠⁠X⁠⁠⁠
    • ⁠⁠⁠Instagram⁠⁠⁠
    • ⁠⁠⁠LinkedIn⁠⁠⁠
    • ⁠⁠⁠Facebook Group⁠⁠⁠
    • ⁠⁠⁠YouTube⁠⁠⁠


    #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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    1 Std. und 2 Min.
  • AI In Sales // Jason Benedict, Founder of Automation Agency // Automate, Integrate, Dominate, Celebrate
    Aug 9 2025

    I've known Jason Benedict for over a decade.

    He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations.

    We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money.

    We touch on the costs associated with setting up AI systems, the importance of multi-channel communication—multi-media, multi-step—and I get him to give a live demonstration of an AI agent in action.


    Connect With Jason to See This In Action:

    Text: Agency to 947.777.7332 or call or visit:

    Automation.Agency


    Takeaways

    AI is revolutionizing the sales process.

    Automation can save businesses significant time and money.

    Voice AI can operate 24/7, enhancing customer service.

    Understanding your data is crucial for effective AI implementation.

    AI can outperform traditional sales methods by a large margin.

    Small businesses can benefit greatly from AI solutions.

    The setup of AI agents can be quick and efficient.

    AI can capture customer information in real-time.

    Multi-channel communication is essential for modern marketing.

    Businesses should start with simple tasks to integrate AI.


    Chapters

    00:00 Introduction to AI in Sales

    02:41 The Evolution of AI and Its Impact

    05:26 Utilizing AI for Outbound Strategies

    08:07 Legal Considerations in AI Communication

    10:50 Cost-Effectiveness of AI Solutions

    13:38 Building and Training AI Agents

    16:14 Subscription Models and Maintenance of AI

    18:58 Scalability and Suitability of AI for Businesses

    23:28 Managing AI Updates and Knowledge Bases

    25:44 The Role of AI in Business Automation

    29:01 Multi-Channel AI Communication Strategies

    31:45 Live Demo with AI Agent Ava

    35:58 Implementing AI for Business Growth


    Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠.

    Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.

    Connect with me:

    • ⁠⁠⁠X⁠⁠⁠
    • ⁠⁠⁠Instagram⁠⁠⁠
    • ⁠⁠⁠LinkedIn⁠⁠⁠
    • ⁠⁠⁠Facebook Group⁠⁠⁠
    • ⁠⁠⁠YouTube⁠⁠⁠


    #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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    54 Min.
  • Selling With AI // Practical AI Tips To Grow Your Sales and Improve Your Marketing With Jeremy Shapiro on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
    Jul 31 2025

    Jeremy Shapiro is back after many years.

    We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!

    But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component of all of this.

    We get into a few more things...but I don't want to spoil it for you.

    00:00 Introduction to AI and Business Growth

    08:31 The Evolution of Technology in Business

    11:08 Sales and Marketing Strategies for Growth

    13:58 The Role of Automation in Business Efficiency

    16:37 Entrepreneurial Mindset and Problem Solving

    19:17 The Importance of Testing and Implementation

    21:59 Leveraging AI for Business Optimization

    24:43 The Value of Mentorship and Continuous Learning

    27:08 Final Thoughts on Business Growth and AI

    41:27 Introduction and Context

    44:11 Embracing Change and Personal Growth

    46:17 The Importance of Focus and Mastery

    48:55 Leveraging AI and Automation for Business Success

    Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠.

    Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.

    Connect with me:

    • ⁠⁠⁠X⁠⁠⁠
    • ⁠⁠⁠Instagram⁠⁠⁠
    • ⁠⁠⁠LinkedIn⁠⁠⁠
    • ⁠⁠⁠Facebook Group⁠⁠⁠
    • ⁠⁠⁠YouTube⁠⁠⁠


    #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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    53 Min.
  • Entrepreneurship // Donny Hackett Shares How To Launch Your SaaS Side Hustle...and Keep Salespeople Honest on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
    Jul 5 2025

    Donny Hackett is the founder of VeriDeal.

    He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments.

    So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales.

    I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.

    Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.

    He’s excited about the launch as am I, so let’s get this party started.

    00:00 Introduction to Truth in Deals

    18:23 Donny Hackett's Sales Journey

    21:05 The Need for Verideal

    24:00 Challenges in Hiring and Verification

    26:49 Building Verideal: The Technical Side

    29:48 Balancing Day Job and Startup

    32:33 Preparing for Launch

    35:28 Future of Verideal and Market Impact

    Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠.

    Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.

    Connect with me:

    • ⁠⁠⁠X⁠⁠⁠
    • ⁠⁠⁠Instagram⁠⁠⁠
    • ⁠⁠⁠LinkedIn⁠⁠⁠
    • ⁠⁠⁠Facebook Group⁠⁠⁠
    • ⁠⁠⁠YouTube⁠⁠⁠


    #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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    47 Min.