Today we're talking about how virtual assistants get the best, long-term, high-quality clients. And keep them.

Getting hired is one thing. Getting kept on long-term is another.

Because there are a lot of virtual assistants who can land a client. But far fewer who keep that client long term, grow the relationship, and become the VA the client never wants to lose.

That's what we want. High quality clients that we can work with for a long time.

What is different about the VAs that the clients never want to lose?

They're not necessarily more talented.
They don't know more tools or stuff.
They don't work more hours.

The difference is how they show up once the contract is signed.

So today I want to walk you through the difference between a VA who gets hired and a VA who gets kept long-term, and more importantly, how you can start positioning yourself as the second one.

Long-term clients don't happen by accident. They happen when you build your VA business with structure, confidence, and clarity from the beginning.

That's one of the reasons I created my Getting Started as a Virtual Assistant self-study program.

It walks you through how to set up your services properly, position yourself professionally, and attract the kinds of clients you actually want to work with. Not just whoever says yes first, as tempting as that may be!

Whether you want to get started the right way, or stop all the guessing and uncertainty and start building your VA business the right way, check it out.

Check out the program here: https://getstartedva.com

Start strong. Build smart. And set yourself up to work with clients who stay.

That's all I've got for you this week. I'm Tracey DAviero, The Confidence Coach for Virtual Assistants. Thanks so much for tuning in. I'll see you next time!

Here is our fourth and final episode in our four-part series on rates.

And of course, it is about how to raise yours if and when you need to … or want to!

Raising your rates does not require a dramatic announcement, a bold personality shift, or a confrontational conversation.

If you are stuck charging a rate you aren't happy with, you probably feel all three of those things.

And if so, then I'm glad you are listening in today.

Today let's talk about how raising your rates can feel calm, professional, and grounded when it is done from the right place.

Over this mini series, we have talked about:

• Why your rates are not the real problem
• What clients actually think about your pricing
• The hidden cost of undercharging
• And now, how to raise your rates without burning bridges.

If pricing has been a recurring struggle for you, this is your sign to start looking at yours.

For a sustainable business you need solid rates.

So now is the time!

If you have been taking lots of notes throughout this four-part podcast series, that should tell you something important!

I want to remind you too, that just because you are struggling with rates it doesn't mean you are doing something wrong.

All it means is your rates don't match your services. Or your level of expertise.

That's why I'm running a live Packages Workshop in a few weeks.

In this workshop, we're going to work on your actual rates. Your best services. How to price those so you can speak really confidently to clients about them. So you can sign them.

If you're ready for pricing to feel simpler, clearer – and much more in line with the value you provide to your clients, you need to register for this workshop.

You can find all the details right here - or drop me a DM and I'll send you the link.

I'm here to help – it's the only reason I'm here at all – to help you become a ridiculously good virtual assistant.

I'll leave you here for this week, thanks so much for tuning in.

I'm Tracey D'Aviero, The Confidence Coach for VAs - and I'll see you next time!

This is the third episode in my four part series on rates. Thanks for tuning in. If you haven't listened to the other two yet, make sure to jump back and do that!

Are you simply tolerating what you are earning as a virtual assistant?

Most VAs don't intentionally tolerate a low rate of pay. Most often they don't even realize they are undercharging - or tolerating it - until someone like me questions them on it.

You are probably just trying to be practical, maybe cautious, and limely realistic. And you also might be undercharging.

And undercharging has a cost. And that cost is much higher than most VAs realize.

So today I want to talk about what undercharging is really costing you, beyond the number on the invoice or in your bank account.

Not charging enough affects more than just today. It delays your growth, your confidence, your specialization, and your ability to attract the high-level clients that you can really support well.

It's time for you to grow!

And guess what? You can change your rates TODAY. I changed mine in a day. I went from charging $25/hr one day to $50/hr the next – because I was able to define who I helped and specifically I helped them – and then I got in touch with those people and signed them. I was aligned with that decision. Of course I got help from my business coach to do it.

And you don't need to double your rates, but you might be able to if yours are really too low!

The point is you can raise them and get ready to build the business that you really want to have.

In the next and final episode of this four part rates series, we are going to talk about how to raise your rates without burning bridges, losing clients, or second-guessing yourself.

Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing.

That's why I'm running a live Packages Workshop in a few weeks.

In this workshop, we're going to work on your actual rates. Your best services. How to price those so you can speak really confidently to clients about them. So you can sign them.

If you're ready for pricing to feel simpler, clearer – and much more in line with the value you provide to your clients, you need to register for this workshop.

You can find all the details right here - or drop me a DM and I'll send you the link.

I'm here to help – it's the only reason I'm here at all – to help you become a ridiculously good virtual assistant.

I'll leave you here for this week, thanks so much for tuning in.

I'm Tracey D'Aviero, The Confidence Coach for VAs - and I'll see you next time!