B2B content strategist, to dive into what it really takes to create content that actually drives revenue in the B2B world.

In this episode, you’ll learn:

• Why B2B content doesn’t have to be boring
• How to identify and prioritize high-intent keywords
• How to balance technical SEO with creative storytelling
• Practical ways to repurpose content across ads, newsletters, and social media

Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and actionable content strategies you can start using right away.

Join hosts Jack and Jess as they sit down with Kasra Dash, a leading voice in local SEO, to explore what it really takes to rank and grow a business.

In this episode, you’ll learn:

• Why local SEO is crucial for businesses that want to dominate their market
• The biggest mistakes most businesses make (and how to avoid them)
• Why reviews, NAP details, and Google Business Profiles matter more than you think
• How AI and voice search are changing the game for local SEO

Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of advice and practical strategies you can actually use to rank your local business.

Join hosts Jack and Jess as they sit down with Lukasz Zelezny, a true veteran of the SEO world, to look back at how SEO has changed and what it takes to grow a business in today’s digital landscape.

In this episode, you’ll learn:

• Why SEO is a long-term game, not a quick fix
• How focusing on your whole site beats chasing one keyword
• Why removing website sections can seriously hurt your traffic
• How you can succeed in global SEO without speaking every language

Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical AI strategies you can actually use.