In a time when pressure runs high and polarization runs deep, successful communicators are doing more than informing; they are leading through inspiration.

In this episode, we revisit a standout Spring Seminar keynote from conductor Benjamin Zander, whose message about radiating possibility struck a powerful chord. What does it mean to lead with intentional optimism? To set the tone, not just take the temperature? Drawing on Zander’s insights we explore how CCOs can compose calm and lead through the less appreciated tools of presence, mindset and belief.

In this special partner episode of Building Brand Gravity, G&S Integrated Marketing Communications Group’s Steve Halsey is joined by The New CCO host Eliot Mizrachi and Rob Jekielek of The Harris Poll to unpack new research on the global state of confidence in business. The conversation dives deep into how companies can strengthen credibility in an era of skepticism, with only 26% of people saying they have high confidence in business to make a positive impact.

As language evolves and workplaces divide, CCOs must lead with empathy and clarity. SHRM CEO Johnny C. Taylor, Jr. joins Page CEO Dr. Rochelle Ford to explore how communicators can craft the unifying language today’s organizations need in a lively fireside chat at our 2025 Spring Seminar.