Getting residents to move in is one thing. Getting them to stay is another. But can rewards programs actually improve resident retention, or are properties just giving away money?

In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills tackle a listener-submitted question about resident retention programs and what really works. From rewarding on-time rent payments and early renewals to encouraging resident event participation and referrals, they explore how multifamily operators can build programs that residents actually value.

Josh and Caroline also compare popular incentives like rent credits, gift cards, and prize giveaways, discuss whether third-party rewards platforms are worth the investment, and break down how to structure, budget, and measure a successful retention program—especially for smaller communities with limited staff and resources.

You'll learn:

• Why resident rewards and resident retention aren't always the same thing—and how to identify what you're actually trying to improve
• What residents value most when it comes to incentives, including rent credits, gift cards, and practical benefits
• Whether rewarding on-time rent payments and early lease renewals makes financial sense
• Creative ways to increase resident event participation and build a stronger sense of community
• The pros and cons of points-based rewards programs versus simple, guaranteed incentives
• How resident referral programs can turn happy residents into advocates for your community
• How to establish a realistic budget, measure ROI, and avoid common mistakes when launching a retention program

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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AI is changing how renters search for apartments—but can you actually see that impact in your marketing reports?

In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore how traffic from AI platforms like ChatGPT, Perplexity, and Gemini is beginning to show up in Google Analytics 4 (GA4)—giving multifamily marketers a new way to measure how AI is influencing apartment discovery.

From identifying AI referral traffic to analyzing engagement, tracking conversions, and understanding attribution limitations, Josh and Caroline break down what marketers should be looking for in their analytics. More importantly, they explain how to turn those insights into smarter website decisions, better reporting, and a clearer understanding of AI's growing role in the renter journey.

You'll learn:

• How traffic from ChatGPT, Perplexity, Gemini, and other AI platforms can appear in Google Analytics 4
• Where to look in GA4 to identify AI referral sources beyond traditional organic search reports
• The four key metrics to evaluate: traffic trends, engagement, conversions, and traffic quality
• Why AI referral traffic doesn't tell the complete story of how renters discover your community
• How to use AI traffic insights to improve your website experience, content, and search visibility
• Why accurate tracking and properly configured conversion events are essential for meaningful reporting
• How to communicate AI performance to owners and asset managers without overwhelming them with more metrics

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Getting leads is one thing. Turning those leads into signed leases is another—and sometimes the difference comes down to what happens during a single conversation.

In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills take a deep dive into Resident360's Leasing Accelerator Blueprint, a hands-on training program designed to help leasing teams improve their conversations, build stronger connections with prospects, and ultimately convert more tours into leases.

Drawing from Caroline's recent training with a multifamily client, they break down the entire leasing journey—from answering inbound calls and asking better discovery questions to delivering personalized tours, handling objections, asking for the lease, and following up with purpose. Plus, Caroline shares practical techniques, real role-playing examples, and simple ways managers can reinforce these skills long after the training ends.

You'll learn:

• Why leasing teams need to shift from simply processing applications to earning them
• How to use the GREAT method to turn inbound calls into meaningful conversations and scheduled tours
• Why asking better discovery questions—and remembering personal details—can improve the leasing experience
• How to prepare for and deliver tours that sell benefits instead of just listing features
• How the LAER method helps leasing agents confidently address objections and ask for the lease
• Why generic follow-ups like "just checking in" don't work—and how to create a more effective 30-day follow-up strategy
• How managers can make leasing training stick through role-playing, coaching, and consistent measurement

To suggest a topic, get in touch!

For more multifamily marketing help or to learn about Resident360's Leasing Accelerator Blueprint, connect with us at Resident360.com.

Drop Us a Review If You Enjoyed the Episode!