Content creation is probably the most time-consuming role of a marketer. In this episode, Melanie outlines this rule and how you can use it to help make your content easier and faster. Be sure to have a pen and paper ready.

You can find her blog on her website: https://www.stomp.ie/post/using-the-10-4-1-rule-for-social-media

This time Melanie speaks to Phil Mershon, author of "Unforgettable," discussing how to create memorable event experiences. He shares insights from Social Media Marketing World on engaging attendees, attracting speakers, planning logistics, and the importance of staff training and collaboration to ensure a positive customer journey.

In what has become tradition, here are the marketing predictions that Esther and Melanie think will be game changers this year. Plus, it’s the 6th anniversary episode!! Thanks for listening. Let us know what you think will be big in marketing in 2026.

Automations help ease your workload but where should you start? That’s what Esther and Melanie discuss with Linda Monahan, The Habit Boss, in this episode, along with what you can automate and how to set them up.

In this episode, Esther and Melanie explore the marketing mix of company, customers, competitors, product, price, place and promotion.

Do you use royalty free music and images? Do you know where to get them from? Great! So does everyone else in your industry - so are they using the same images as you?

It's something to think about and in this episode, Esther gives you some advice and suggestions on alternative things to use.

What's the most random image or music you've used with your content? Let us know in the comments or send us an email.

If you have a website, this is the episode for you. Amanda joins Esther and Melanie to explain why you need to connect your website to GA4* (Google Analytics). That way you’ll be able to see what’s working and what’s not. She gives lots of tips and advice on what to monitor, how to set up various aspects of it and more so grab a pen and paper to take notes.

*other analytics tools are available

What are marketing funnels? How do you get your audience into the funnel? What should you do if people don't go all the way through the funnel... So many questions so that's why Esther and Melanie talk about this topic in this episode. Grab a pen and paper to take notes.