Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm

Watch on YouTube - https://youtu.be/Bz4YYZCjT6g

00:00:00 Introduction
00:03:11 GPT-5 release predictions
00:06:15 Incremental updates in AI
00:10:14 AGI as a marketing label
00:14:41 Regulation catching up with AI
00:18:24 Google Cloud Marketing Analytics Partnership
00:20:07 Dataform's impact on data quality
00:25:39 First computer experience
00:27:52 AI coding and productivity challenges
00:31:24 Data collection challenges in analytics
00:34:18 Collaborative tracking in companies
00:40:45 Data anomaly detection capabilities
00:41:40 Reducing noise in analytics alerts
00:45:06 Innovators dilemma in analytics
00:50:01 Customer indifference to tracking issues
00:54:49 Data quality and business impact
00:56:03 Automation leads to more problems
00:59:40 Data quality in AI usage
01:02:30 AI in anomaly detection
01:08:00 Self-service in product interactions
01:09:14 Voice interfaces and attribution changes

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection. Josele shares his personal journey, from his first computer experience to discovering coding as a form of therapy, before walking us through the mission behind Trackingplan. Together, they explore the most common pitfalls in data collection, why the collection phase deserves more focus, and how ownership and collaboration can transform tracking efforts across teams.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe

Watch on YouTube - https://youtu.be/Leb1rjtODGc

00:00:00 - Introduction
00:03:26 - Google Analytics and AI News
00:05:06 - ChatGPT Agent Tool and Pizza Ordering
00:07:06 - ChatGPT 5 Speculations
00:09:09 - Google Notebook LM and Video Generation
00:12:24 - Google AI Search in the UK
00:14:27 - Google's AI Strategy and Advertising
00:15:10 - ChatGPT Study Mode
00:16:12 - Introduction of Guest Roman Petrochenkov
00:18:00 - Roman's Background and Role at Carwow
00:20:03 - First Party Data Strategies
00:22:01 - Importance of First Party Data
00:25:35 - Collecting First Party Data
00:28:13 - Carwow's Progress with First Party Data
00:30:01 - Incentivizing Users to Share Data
00:32:10 - AI's Impact on Data Collection
00:35:06 - Technical Steps for First Party Data Strategy
00:38:21 - Challenges with User-Provided Data in GTM
00:39:37 - Direct Data Routing to Cloud Data Warehouse
00:41:07 - Implementing Enhanced Conversions
00:43:40 - Experience with Facebook CAPI
00:45:24 - Communicating Complex Data Strategies Internally

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement. They discuss the growing importance of first-party data, unpacking strategies for its collection, ownership, and security, as well as the evolving role it plays in a post-cookie landscape. They also explore the rise of AI in analytics, its impact on incrementally measurement, and what the future holds for marketing teams and jobs in an increasingly automated world.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x

Watch on YouTube - https://youtu.be/mVwb4KJpUoM

00:00:00 Introduction
00:07:46 Google Analytics MCP server
00:08:39 AI in Google Analytics management
00:12:27 Google Analytics and Reddit ads
00:17:14 Shift left manifesto explained
00:21:06 Data ownership and governance
00:24:06 Shifting left in data quality
00:28:19 Tools for data engagement
00:31:12 Data contracts as agreements
00:34:06 Power dynamics in data relationships
00:37:27 Data contracts for marketing analytics
00:41:28 Bridging tech language gaps
00:45:12 Adoption challenges in technology
00:50:17 Coordination and structure in data
00:54:10 AI's impact on software dependencies
00:58:14 Use cases for data contracts
01:00:09 Data contracts for business value
01:05:23 Use case-driven data strategy
01:08:08 Data contracts in software development
01:10:17 AI's role in data engineering
01:13:30 Predictions for the future

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Chad Sanderson from Gable.ai, a seasoned expert in the data space with a diverse background ranging from journalism to data science. Chad shares insights from his extensive career, which includes roles at large corporations like Subway, Oracle, and Microsoft, as well as at smaller startups. They discuss the concept of shifting left and how this approach aims to improve data quality, reduce costs, and accelerate data delivery by addressing issues earlier in the data lifecycle.

-----

About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) appeared first on Measurelab.