Small business owners are jumping straight into Facebook posts, email campaigns, and Google ads without any real strategy behind their efforts. If you’re guilty of doing this, you're essentially throwing marketing spaghetti at the wall and hoping something sticks. This approach is expensive, exhausting, and rarely effective.

In this episode of the Marketing Minute podcast, we are exploring why marketing strategy should come before tactics and how to build a strategy that actually works for your business.

Find us at edgemarketing.ca

00:00 Kicking off the episode
00:58 Guest introduction
2:08 What's the point of having a marketing strategy?
4:04 How do you differentiate yourself from your competitors
11:29 The basic building blocks of a good marketing strategy
15:48 Can I just get a professional to create a marketing strategy for me?
20:05 Reviewing your marketing strategy and how often
25:15 One last piece of advice to get started
28:13 Wrapping it up

Are robots going to take your job? Can AI handle your marketing on its own?

It might feel like AI is everywhere, but most info is for tech experts. Where’s the advice for regular small business owners?

After this Marketing Minute Podcast episode, you’ll come away with practical ways AI can help your business. See it as an opportunity, not a threat.

We’ll give you simple tips you can use right away. The key is to start.

Find us at edgemarketing.ca

00:00 Kicking off the episode
00:50 Guest introduction
01:37 Life after the introduction of AI
02:36 Will AI replace us?
06:25 How small businesses can use AI
10:00 Selecting your flavour of AI
13:27 AI is everywhere!
15:10 The top 3 AI platforms
16:04 Getting started with AI
19:03 Final thoughts
19:37 Wrapping it up