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  • How to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385

    How to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385
    Jan 21 2026
    Why feed the content machine…when you can build the content house? In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact. And, how do you design surveys that don’t suck? She breaks down how work with analysts to pull out the story and keep the distribution engine humming long after launch. Plus, Jillian shows how to use AI not just to write, but to turn your proprietary data into smarter, sharper content. If you’re a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one’s for you. Follow Jillian: LinkedIn: https://www.linkedin.com/in/jillianmacnulty/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    38 Min.
  • The Simplest Conversion Lever You’re Not Testing | Bathroom Break #91

    The Simplest Conversion Lever You’re Not Testing | Bathroom Break #91
    Jan 19 2026
    Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name. Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it’s one of the easiest, highest-leverage experiments in marketing. They also explain why testing tiny changes teaches you more than big rewrites, how to personalize titles for different audiences, and why most content fails at the hook before anyone even sees the value. If you want a faster path to better conversions without rebuilding everything, start with the title. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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    12 Min.
  • How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski, Founder of Dad Gang | Ep. 384

    How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski, Founder of Dad Gang | Ep. 384
    Jan 16 2026
    What do you get when you mix hats, social media channels, and a bunch of dads? In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats. At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. Everyone wanted one. How do you develop FOMO in your audience? It’s as easy as creating a sense of urgency for your next drop. Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience. And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand? If you’re a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand’s presence, this is the episode for you. Follow Bart: LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    35 Min.
  • How to Start A YouTube Channel for Your Brand with Avi Shenkar | Ep. 383

    How to Start A YouTube Channel for Your Brand with Avi Shenkar | Ep. 383
    Jan 14 2026
    Don’t believe everything you hear: YouTube (especially with their Shorts feature) isn’t dead or going downhill anytime soon. In this throwback episode, Avi explains why YouTube is still a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. Plus, you can reformat your textual content into videos. However, there’s a balance between quality viewers and people who’ll view your content briefly. How do you get them to stick around? And, brands are making a huge mistake on YouTube. Find out what Avi has to say about it. If you’re on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU. Follow Avi: LinkedIn: https://www.linkedin.com/in/ashenkar/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    43 Min.
  • Why Short + Sweet Content Wins in Q1 | Bathroom Break #90

    Why Short + Sweet Content Wins in Q1 | Bathroom Break #90
    Jan 12 2026
    Nobody has time right now. And if your marketing ignores that, you’re going to feel it in your conversions. Jay and Daniel break down why the end of January and the start of February is the moment to optimize your marketing for speed, clarity, and time-respect. They explain why long webinars, long demos, and long emails are quietly getting skipped, and how shorter time blocks are one of the fastest ways to drive more signups and engagement. They also cover simple conversion boosts you can apply immediately, like adding read time to emails and content, and using TLDR above the fold to help overwhelmed audiences commit faster. If you want more people to click, register, or book time with you right now, this episode is your reminder: respect their calendar, and you’ll win their attention. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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    10 Min.
  • How to Build a $1M GTM Fractional Business (From Marketingland 2025) | Ep. 382

    How to Build a $1M GTM Fractional Business (From Marketingland 2025) | Ep. 382
    Jan 9 2026
    Why are fractional leaders becoming the secret weapon for modern growth? Live from Marketingland Festival, Sangram Vajre (co-founder and CEO of GTM Partners, Wall Street Journal bestselling author of MOVE) breaks down how experienced operators can turn their expertise into a high-value fractional business…without burning out or undercharging. You’ll learn: -Why the market is shifting from hiring full-time execs to paying for fractional outcomes - The 3 fastest paths to landing your first clients (hint: your first five are already in your network) - How to package your expertise into frameworks + outcomes clients will actually pay for Whether you’re brand new to fractional work or ready to scale what you’ve already started, this session will help you rethink how you price yourself, position your value, and build a business that’s simple, profitable, and built to last. Follow Sangram: LinkedIn: https://www.linkedin.com/in/sangramvajre/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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    35 Min.
  • 2026 LinkedIn Content Playbook with Mark Jung, Founder of Known | Ep. 381

    2026 LinkedIn Content Playbook with Mark Jung, Founder of Known | Ep. 381
    Jan 7 2026
    LinkedIn has quietly changed everything…and most creators haven’t even noticed yet. Daniel sits down with LinkedIn growth expert and agency partner Mark Jung to break down what’s actually happening inside the LinkedIn algorithm and how marketers, founders, and operators can win going into 2026. They unpack LinkedIn’s shift to an LLM-powered feed, why follower count matters less than ever, and how creators with under 100 followers are now competing with accounts in the tens of thousands. You’ll also learn: Why LinkedIn is now a positive-signal-only platform How the first 30 minutes and first 60 words of your post matter most What cohort seeding is and how it determines who sees your content CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. ⁠https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials⁠ If your LinkedIn reach has dropped, your content feels inconsistent, or you’re tired of guessing what works, this episode is for you. Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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    40 Min.
  • The Marketing Advice You Should Ignore Immediately | Bathroom Break #89

    The Marketing Advice You Should Ignore Immediately | Bathroom Break #89
    Jan 5 2026
    Every January, marketing advice explodes…and most of it isn’t great. Jay and Daniel rip through the most common pieces of marketing advice that sound smart but quietly hold teams back. From the pressure to be on every social platform to the dangerous mindset of “I wouldn’t click that,” they explain why opinions, over-planning, and fake best practices kill real performance. They talk about why you are not your audience, why testing always beats internal opinions, how content calendars can slow you down, and why distribution now matters more than creation. They also unpack the biggest myth around AI in marketing and why it’s not replacing marketers, just lazy execution. If you’ve ever felt overwhelmed by conflicting advice, paralyzed by planning, or pressured to follow trends that don’t actually work, this episode is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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    12 Min.