If you work in marketing and feel like the ground is shifting under your feet, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from a listener who is watching teams shrink, roles disappear, and AI tools take over work that used to be handled by people.

Job listings feel impossible. Expectations keep rising. And everywhere you look, there is a growing sense that the rules of marketing careers are changing faster than anyone will admit.

The question is simple, but uncomfortable: is marketing still a viable career, or is AI quietly replacing it?

Jacinta unpacks what is actually happening behind the scenes, why some roles are disappearing while others are becoming more valuable, and what this moment really means for anyone building a career in marketing right now.

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If you have the expertise and the results but still feel invisible in an industry that runs on insider networks, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Clarissa, a nonprofit consultant who has helped organizations secure transformational funding, including a recent two million dollar grant. Despite delivering outcomes that change lives, she feels stuck. The nonprofit world seems to operate behind closed doors, driven by referrals, insider circles, and slow moving trust cycles. Clarissa wants to grow without underpricing herself or resorting to tactics that feel salesy or misaligned with mission driven work.

Jacinta breaks down why referral based industries feel so hard to break into and what consultants can do to build visibility when they are not part of the established inner circle. This episode helps experts translate quiet behind the scenes wins into authority building opportunities that attract the right organizations.

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The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If you have happy customers but almost none of them leave reviews, this episode will help you understand why and what to do about it.

In this episode of The Marketing Intervention, Jacinta answers a question from Diego, founder of a boutique coffee roastery in Austin.

Diego runs a strong subscription program with loyal repeat buyers, yet only a small handful leave reviews. After thousands of shipments, his website and Google listings still look empty, and it is starting to affect his credibility as he explores retail partnerships. He wants to know how to inspire more customers to share feedback without begging or adding friction.

Jacinta explores the psychology behind customer reviews and how brands can make the process feel natural and effortless.

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The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If your product sits in the premium space and you’re not sure where it truly belongs online, this episode will help you think about the decision in a more strategic way.

In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a handcrafted turquoise jewelry line in Marfa, Texas.

Sofia creates bold, desert-inspired pieces priced around three hundred dollars and is debating whether to use Etsy for its built-in shoppers or build a Shopify site to establish her brand independently. She wants to know which option truly supports a high end product and sets her up for long-term growth.

Jacinta explores how platform choice shapes customer perception and what founders should consider when deciding where a premium brand belongs online.

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Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?|

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If you’ve ever wondered whether to bet on influencer marketing or focus on building your own content, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Jamal, founder of a fast-growing functional soda brand in Atlanta.

Jamal’s brand took off fast — regional Whole Foods placements, boutique fitness partnerships, and strong word-of-mouth. But now growth has plateaued, and he’s torn between two paths. Should he invest in influencers to reignite buzz or build his own content machine to create sustainable momentum?

Jacinta breaks down what happens when brands rent attention versus own it — and how to know which approach makes sense for your business. Drawing from Poppi’s influencer-fueled rise and Olipop’s content-driven growth, she shares how to use influencers to spark discovery and your own content to build staying power.

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Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?
The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.|

Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If you’ve ever launched a loyalty program that looked great on paper but fell flat in real life, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Mariah, founder of a boutique fitness studio in Denver.

Mariah has a thriving community of over 400 members who love her classes and trainers. Last year she launched a loyalty program to reward repeat clients with points for every visit, but hardly anyone uses it. Fewer than 15 percent of members log in and redemptions are low. She wants to know: What makes a loyalty program actually work?

Jacinta breaks down why most loyalty programs fail and what you can do to turn yours around. From shifting rewards from discounts to recognition to making loyalty effortless and aspirational, this episode will help you create a program people are excited to be part of, not one they forget about after signing up.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.

Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

In this episode of The Marketing Intervention, Jacinta answers a question from Lila, founder of an emerging fashion brand in New York.

Lila’s pop-ups and events are packed — customers love her products, buy on the spot, and spread the word. But online? It’s a different story. Despite consistent traffic and engagement, sales are flat. She wants to know: Why does everything click in person but stall online?

Jacinta explores the real reasons behind that disconnect and shares how founders can bridge the gap. From building credibility through authentic voices to creating a digital experience that mirrors the energy of your in-person success, this episode helps you turn real-world excitement into measurable online growth.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If you’ve ever looked at your email analytics and wondered why people open but never click, you’re not alone.

In this episode of The Marketing Intervention, Jacinta answers a question from Priya, founder of a clean beauty brand in West Hollywood. Priya has a list of 8,000 subscribers with open rates hovering around 35% — but her click-through rates are stuck at 2%. Discounts, bundles, even ingredient education aren’t moving the needle.

So how do you get subscribers to take action once they’ve opened your email?

This episode breaks down the most common mistakes brands make with email campaigns and offers tactical fixes to help you increase clicks and turn curiosity into conversions.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com