Why do so many Western companies fail when entering the Middle East?
In this episode of The Leadership Mandate, CE Interim founder Bohuslav Lipovsky sits down with veteran transformation expert Nick Ayton to unpack the real reasons behind market entry failures—and how to get it right.
🎯 You’ll learn:
The top 5 mistakes companies make in GCC expansion
How to validate your market before investing
Why interim leaders accelerate growth and reduce risk
How family offices and local partnerships are shaping the region’s future
Whether you're an investor, CEO, or scaling leader, this is your roadmap for Middle East success.
🎧 Powered by CE Interim
48 Min.