What happens after someone clicks—but before they take action? This is where trust is built or quietly lost.

In this episode of The Launch Lady Show, Brooke dives into the often overlooked moments between client actions: the space after someone downloads a freebie, registers for a webinar, or purchases an offer...but before they actually use it.

These in-between moments aren’t filler. They are the experience.

Through personal stories, real examples, and a practical framework, Brooke explores how clear, thoughtful communication creates safety, confidence, and connection—especially for neurodivergent brains that crave predictability and context

This episode is about leadership, care, and designing a business that actually feels good to move through—for you and your clients.

WHAT YOU’LL LEARN IN THIS EPISODE

* Why the *“in-between moments”* are so impactful to your business
* How silence after a freebie, purchase, or registration creates confusion and drop-off
* The hidden emotional labor clients do when information isn’t clear
* Why *more information does not equal overwhelm* (and when lack of clarity _is_ the overwhelm)
* How predictability builds trust and increases engagement for neurodivergent brains
* The difference between hand-holding and *intentional, white-glove client care*
* A simple *Before / During / After* framework to design a red-carpet client experience
* How communication in the in-between strengthens your identity as a leader

A SIMPLE FRAMEWORK YOU CAN USE RIGHT AWAY

Brooke shares a practical way to think about client communication:

* Before (Orientation):
Set expectations. Answer questions before they’re asked. Help clients feel prepared.
* During (Reassurance):
Normalize participation, remind them they’re in the right place, and guide what’s coming next.
* After (Integration):
Clarify next steps, access points, follow-up, and where support lives.

This isn’t about adding more noise—it’s about removing friction.


WHY THIS MATTERS
Clear communication isn’t over-explaining.
It’s consideration.
It’s leadership.
It’s care.

And for neurodivergent clients especially, clarity creates safety—and safety creates engagement.

WANT HELP DESIGNING YOUR OWN “MOMENTS BETWEEN THE CLICKS”?

If you’re realizing that your launches, freebies, or offers might be missing this layer of care—and you want support designing communication that feels aligned, human, and sustainable…


👉 Book a free clarity call with me: https://calendly.com/wearitboldly/15-minute-call-w-brooke

We’ll look at how your clients move through your world, where gaps might exist, and whether I’m the right person to help you design and launch those in-between moments with intention.

You don’t need to overhaul everything.
Sometimes the most powerful shift happens between the steps.

🎧 Listen now, and if this episode resonated, share it with another woman who’s building a business that bends with her brain—not against it.

Until next time...
keep becoming the woman who launches.

In this episode of The Launch Lady Show, Brooke breaks down cash infusion offers — what they are, how to launch them intentionally, and why they’re one of the most neurodivergent-friendly tools you can use in your business.

This is not a hustle episode.
This is not a panic-sales episode.

It’s a grounded, strategic conversation about using short-term offers to create breathing room, momentum, and cash flow — without burning yourself out or rebuilding your entire business.

Brooke walks you through how cash infusion offers work, when to use them, and why they’re especially powerful for ADHD and neurodivergent entrepreneurs who need structure and novelty to stay engaged.

• What a cash infusion offer actually is (and what it’s not)
• Why cash infusion offers should be intentional tools, not your whole business model
• When a cash infusion offer makes sense (cash flow, audience growth, funnel entry, funding rest or tools)
• Examples of cash infusion offers that work
• Why cash infusion offers are perfect for neurodivergent brains
• How to keep your launch simple (no sales page required)
• What actually matters when launching a cash infusion offer
• How to choose the right idea using what you already know, do, and are asked for
• Why perfection will slow you down — and simplicity will move you forward

Brooke also shares why cash infusion offers can fund rest, time, tools, and bigger projects, and how to use them strategically throughout the year without derailing your core business.

Ready to launch your own cash infusion offer without spiraling?

Grab Brooke’s Launch Your Cash Infusion Offer Roadmap — a free, neurodivergent-friendly guide that helps you:

• clarify your offer
• stay focused
• map it simply
• launch it without overcomplicating

👉 Download it now: https://brookenorlin.myflodesk.com/cash-infusion-launch-map

Have an idea for a cash infusion offer?
Want to tell me what you’re launching in 2026?

Come hang out with me on Instagram:
@thelaunchlady.brooke

My DMs are open, and I genuinely love hearing what you’re working on.

If this episode helped you:

• Follow the podcast
• Share it with a friend
• Leave a review so more neurodivergent women can find this space

And until next time —
keep becoming the woman who launches.

In this deeply honest, behind-the-scenes episode of The Launch Lady Show, Brooke shares the 20-year journey of becoming The Launch Lady — a story shaped by nonlinear paths, neurodivergent instincts, unmasking, reinvention, and launching over and over again.

If you've ever wondered why your entrepreneurial path feels zig-zaggy, chaotic, or “never quite the right thing,” this episode will hit home. Brooke reveals how ADHD, dopamine-driven creativity, and an obsession with possibility shaped her love for launching — and why launching is the perfect marriage of structure + chaos for neurodivergent women in business.

You’ll hear:

• How launching became a lifelong pattern long before she had a name for it
• The truth about “inconsistency” and what was actually happening under the surface
• Why neurodivergent entrepreneurs don’t fail — they gather data
• How masking and late-in-life neurodivergence discovery paralleled her business journey
• Why launching works so beautifully for ADHD brains (and why newness matters)
• The moment launching stopped being a business tactic and became a calling
• How she now helps women become the kind of woman who launches — offers, ideas, identities, and entire lives

This episode is a powerful reminder that your nonlinear path is not a flaw — it’s evidence of becoming. And if Brooke’s journey shows anything, it’s that every twist, leap, pivot, and relaunch was leading somewhere intentional and aligned.

If you're a neurodivergent entrepreneur craving permission to build differently, trust your instincts, and embrace your own zig-zag path… this episode will feel like home.

Loved this episode? Come tell me what resonated — I seriously love hearing from you.
Follow me on Instagram: @thelaunchlady.brooke and send me a DM!

Find all my free resources, launch guides, and supportive tools here: https://stan.store/brookethelaunchlady

It would mean the world if you:
✔️ Follow the show
✔️ Share this episode with a friend
✔️ Leave a review so more neurodivergent women can find this space

Thank you for being here — and for becoming the woman who launches.

If you’ve ever thought, “I’d love to start a podcast, but I don’t know if I can be consistent…” this episode is your new best friend.Today, Brooke (your chaotic-genius Launch Lady) breaks down why podcasting is one of the most neurodivergent-friendly business tools you can have and why your creative, nonlinear brain is actually perfectly wired for this medium.We’re talking energy cycles, dopamine hits, batching during hyperfocus, repurposing content like a queen, and how podcasting helps ND women feel less boxed in, less misunderstood, and more fully expressed.If you’re a neurodivergent woman in business, ADHD entrepreneur, or creative service provider who wants a visibility method that doesn’t feel like a performance… this episode will feel like coming home.💡 Key Takeaways & Topics CoveredWhy Podcasting Works So Well for Neurodivergent BrainsHow ADHD and other ND traits pair beautifully with podcastingWhy verbal processors thrive behind a microphoneWhy podcasts offer safety, spaciousness, and nuance that social media doesn’t🔥 Managing Creativity & Consistency With ADHDWhat to do when your brain is in “potato mode”Why batching episodes during hyperfocus seasons is a life-saverHow to build a neurodivergent-friendly content rhythm that doesn’t require daily creativity📣 Getting Over the Fear of Being PerceivedWhy ND entrepreneurs struggle with “30-second snippet” contentHow podcasting allows long-form clarity, context, and full expressionWhy your voice builds trust faster than any Instagram Reel ever will⚡ The Real ROI of a PodcastHow one episode can create emails, reels, carousels, blogs, and static postsWhy podcasting becomes your most efficient content engineHow podcast episodes help automate your FAQs, nurture your audience, and attract aligned clients🛠 ND-Friendly Podcasting TipsWhy you don’t need a fancy mic or editing setupWhat beginner podcasters actually need to get startedWhen to DIY vs. when to outsource editing📌 Resources Mentioned✨ Free: Launch Your Podcast in 30 Days Starter GuideGrab the step-by-step checklist for starting your podcast without the overwhelm.→ CLICK HERE✨ Free: The Podcast Repurposing Prompt for ChatGPTTurn your transcript into emails, reels, carousels, a blog post, and more with one prompt.→ CLICK HERE📱 Connect With BrookeInstagram → @thelaunchlady.brookeMy DMs are always open. I love hearing your ah-ha moments, brain tornado thoughts, and podcast dreams.If this episode made you feel seen…Please share it, follow the show, or leave a review.It helps more neurodivergent women find the courage to start… and keep becoming the woman who launches.

Let’s be real: your audience isn’t dumb. They don’t fall for sleazy bait-and-switch freebies. They don’t believe that smoke-and-mirrors email sequences are “value-packed.” And they definitely don’t need you to pretend you’re not selling something.

In this episode, I’m sharing a story from my very first job in a hotel call center (spoiler: it involved scripts, “proven systems,” and me calling bullshit on all of it). Because the truth I learned back then still applies today: when you treat people like they can’t see through your tactics, you lose trust before you even get started.

Here’s what we’ll get into:

• Why “proven systems” often feel gross (and how to spot it when they do)

• How to build freebies + funnels that feel like breathing, not bait

• Why honesty + transparency are your best marketing strategy

• The real reason your audience wants you to sell to them (but not like an asshole)

If you’ve ever felt icky about building funnels or worried your audience would roll their eyes at your emails, this is your permission slip to drop the fake—and build something that actually works.

Because people aren’t dumb. And when you treat them like the smart, grown-ass humans they are, everybody wins.

Ready to get the support in your business that you deserve? Check out The Spicy Brain Business Lab and start building a business inside and out that feels like BREATHING, not burn out.

Most of the best moves I’ve made in business? Someone told me they were a “bad idea.”Leaving corporate to work from home. Starting a membership when everyone said “high ticket or bust.” Building rest into my schedule before I’d “earned it.” Every single one of those moves looked reckless to someone else — but they gave me more freedom, more sustainability, and more joy than following the so-called “right way” ever did.In this episode, I’m unpacking what I really mean when I talk about bad ideas. Because here’s the truth:👉 “Bad” is often just code for “different.”👉 The rules you’ve been told to follow aren’t designed for your life or your brain.👉 Honoring your energy, values, and capacity will always build a stronger business than chasing someone else’s formula.If you’ve ever felt the pull toward an idea that lit you up — only to shut it down because it seemed too risky, too weird, or too far outside the norm — this conversation is for you.✨ What you’ll learn in this episode:💥 Why “bad ideas” are often the smartest, most profitable moves you can make💥 How outside voices (and your own conditioning) disguise fear as logic💥 The three things I look at to turn a “bad idea” into something sustainable💥 Why rest, small audiences, and non-scalable offers can actually be great strategies💥 How to know if your “bad idea” is worth giving a chance💡 Your homework: Think about one “bad idea” you’ve dismissed — and ask yourself: Who decided it was bad? Does it spark even a second of excitement? Could it actually be the best idea you’ve ever had?Because every time you choose self-alignment over approval, your business gets stronger. Ready to bring your own “bad ideas” to life? Inside The Spicy Brain Business Lab, we turn rebel ideas into sustainable, profitable businesses — your way, not theirs. Come join us at https://www.brookenorlin.com/offers/uhGAYNH8/checkout

🎙️ Welcome to Disrupt. Dominate. Delegate.—the podcast for women who are done playing small and ready to take up all the damn space in their business, their life, and their bank account.

In this episode, Brooke Norlin is going off-script (her favorite place to be) and diving into two powerful topics:
✨ What Happy Money actually is—and why it matters more than chasing six figures
🔥 Why she calls herself an anti-coach with a spicy-brain approach—and what that means for women building businesses that feel like themselves

This is a soul-level download for service-based entrepreneurs, coaches, online business owners, and digital product creators who are tired of the formulaic, “this worked for me” BS and want to build businesses that honor their energy, genius, and capacity.

You’ll hear Brooke break down:

• The difference between survival money vs. Happy Money

• How your nervous system plays a role in sustainable business growth

• The toxic side of coaching culture—and how to trust yourself again

• Why digital products are an underrated path to freedom (especially for neurodivergent entrepreneurs)

• How to work with your brain, not against it, when launching your next offer

• Her exact approach to supporting clients with different brains, goals, and rhythms

Whether you’re launching your first digital product, burnt out from client work, or trying to untangle yourself from high-pressure online business advice—this episode is a warm, truth-telling, no-BS invitation to find YOUR way forward.

👇 Ready to ditch the formula and create your own damn path?
Hit play, then DM Brooke with your favorite parts of this episode.

What if your “too much” is actually your superpower? In this powerful episode, Brooke sits down with her friend and fellow disruptor Janell Connolly, a coach and neurodivergent entrepreneur who's redefining success for women with ADHD and beyond.

Janell shares how her unique journey inspired her to build a coaching program that centers neurodivergent minds and helps women finally thrive on their own terms.

Together, Brooke and Janell dive deep into:

🧠 Why traditional productivity advice doesn’t work for neurodivergent brains
💥 How to stop shrinking your genius to fit into someone else's mold
🚨 The problem with “niche down” culture (and what to do instead)
⚡ The power of building systems around your strengths
🔥 Janell’s signature program, All Brains Are Good Brains, and why it’s the foundational course every ADHD entrepreneur needs before diving into traditional coaching

This episode is a permission slip to be all of you in your business—multifaceted, multi-passionate, and completely capable of success without masking or overcompensating.

🌱 Connect with Janell Connolly:
👉 Learn More About Janell Here: https://www.janellconnolly.com/
👉 Janell's Productivity Quiz: https://janell-rb7bjjzm.scoreapp.com/

👉 Connect on Instagram: https://www.instagram.com/thejanellconnolly/

If you loved this episode:

• Leave a review

• Share it with a fellow neurodivergent entrepreneur

• DM Brooke or Janell with your thoughts—we want to hear from you!

See you next week. Let’s get to work.