What happens after someone clicks—but before they take action? This is where trust is built or quietly lost.

In this episode of The Launch Lady Show, Brooke dives into the often overlooked moments between client actions: the space after someone downloads a freebie, registers for a webinar, or purchases an offer...but before they actually use it.

These in-between moments aren’t filler. They are the experience.

Through personal stories, real examples, and a practical framework, Brooke explores how clear, thoughtful communication creates safety, confidence, and connection—especially for neurodivergent brains that crave predictability and context

This episode is about leadership, care, and designing a business that actually feels good to move through—for you and your clients.

WHAT YOU’LL LEARN IN THIS EPISODE

* Why the *“in-between moments”* are so impactful to your business
* How silence after a freebie, purchase, or registration creates confusion and drop-off
* The hidden emotional labor clients do when information isn’t clear
* Why *more information does not equal overwhelm* (and when lack of clarity _is_ the overwhelm)
* How predictability builds trust and increases engagement for neurodivergent brains
* The difference between hand-holding and *intentional, white-glove client care*
* A simple *Before / During / After* framework to design a red-carpet client experience
* How communication in the in-between strengthens your identity as a leader

A SIMPLE FRAMEWORK YOU CAN USE RIGHT AWAY

Brooke shares a practical way to think about client communication:

* Before (Orientation):
Set expectations. Answer questions before they’re asked. Help clients feel prepared.
* During (Reassurance):
Normalize participation, remind them they’re in the right place, and guide what’s coming next.
* After (Integration):
Clarify next steps, access points, follow-up, and where support lives.

This isn’t about adding more noise—it’s about removing friction.


WHY THIS MATTERS
Clear communication isn’t over-explaining.
It’s consideration.
It’s leadership.
It’s care.

And for neurodivergent clients especially, clarity creates safety—and safety creates engagement.

WANT HELP DESIGNING YOUR OWN “MOMENTS BETWEEN THE CLICKS”?

If you’re realizing that your launches, freebies, or offers might be missing this layer of care—and you want support designing communication that feels aligned, human, and sustainable…


👉 Book a free clarity call with me: https://calendly.com/wearitboldly/15-minute-call-w-brooke

We’ll look at how your clients move through your world, where gaps might exist, and whether I’m the right person to help you design and launch those in-between moments with intention.

You don’t need to overhaul everything.
Sometimes the most powerful shift happens between the steps.

🎧 Listen now, and if this episode resonated, share it with another woman who’s building a business that bends with her brain—not against it.

Until next time...
keep becoming the woman who launches.

In this episode of The Launch Lady Show, Brooke breaks down cash infusion offers — what they are, how to launch them intentionally, and why they’re one of the most neurodivergent-friendly tools you can use in your business.

This is not a hustle episode.
This is not a panic-sales episode.

It’s a grounded, strategic conversation about using short-term offers to create breathing room, momentum, and cash flow — without burning yourself out or rebuilding your entire business.

Brooke walks you through how cash infusion offers work, when to use them, and why they’re especially powerful for ADHD and neurodivergent entrepreneurs who need structure and novelty to stay engaged.

• What a cash infusion offer actually is (and what it’s not)
• Why cash infusion offers should be intentional tools, not your whole business model
• When a cash infusion offer makes sense (cash flow, audience growth, funnel entry, funding rest or tools)
• Examples of cash infusion offers that work
• Why cash infusion offers are perfect for neurodivergent brains
• How to keep your launch simple (no sales page required)
• What actually matters when launching a cash infusion offer
• How to choose the right idea using what you already know, do, and are asked for
• Why perfection will slow you down — and simplicity will move you forward

Brooke also shares why cash infusion offers can fund rest, time, tools, and bigger projects, and how to use them strategically throughout the year without derailing your core business.

Ready to launch your own cash infusion offer without spiraling?

Grab Brooke’s Launch Your Cash Infusion Offer Roadmap — a free, neurodivergent-friendly guide that helps you:

• clarify your offer
• stay focused
• map it simply
• launch it without overcomplicating

👉 Download it now: https://brookenorlin.myflodesk.com/cash-infusion-launch-map

Have an idea for a cash infusion offer?
Want to tell me what you’re launching in 2026?

Come hang out with me on Instagram:
@thelaunchlady.brooke

My DMs are open, and I genuinely love hearing what you’re working on.

If this episode helped you:

• Follow the podcast
• Share it with a friend
• Leave a review so more neurodivergent women can find this space

And until next time —
keep becoming the woman who launches.

In this deeply honest, behind-the-scenes episode of The Launch Lady Show, Brooke shares the 20-year journey of becoming The Launch Lady — a story shaped by nonlinear paths, neurodivergent instincts, unmasking, reinvention, and launching over and over again.

If you've ever wondered why your entrepreneurial path feels zig-zaggy, chaotic, or “never quite the right thing,” this episode will hit home. Brooke reveals how ADHD, dopamine-driven creativity, and an obsession with possibility shaped her love for launching — and why launching is the perfect marriage of structure + chaos for neurodivergent women in business.

You’ll hear:

• How launching became a lifelong pattern long before she had a name for it
• The truth about “inconsistency” and what was actually happening under the surface
• Why neurodivergent entrepreneurs don’t fail — they gather data
• How masking and late-in-life neurodivergence discovery paralleled her business journey
• Why launching works so beautifully for ADHD brains (and why newness matters)
• The moment launching stopped being a business tactic and became a calling
• How she now helps women become the kind of woman who launches — offers, ideas, identities, and entire lives

This episode is a powerful reminder that your nonlinear path is not a flaw — it’s evidence of becoming. And if Brooke’s journey shows anything, it’s that every twist, leap, pivot, and relaunch was leading somewhere intentional and aligned.

If you're a neurodivergent entrepreneur craving permission to build differently, trust your instincts, and embrace your own zig-zag path… this episode will feel like home.

Loved this episode? Come tell me what resonated — I seriously love hearing from you.
Follow me on Instagram: @thelaunchlady.brooke and send me a DM!

Find all my free resources, launch guides, and supportive tools here: https://stan.store/brookethelaunchlady

It would mean the world if you:
✔️ Follow the show
✔️ Share this episode with a friend
✔️ Leave a review so more neurodivergent women can find this space

Thank you for being here — and for becoming the woman who launches.