In this episode of The Knitrepreneurs, Jess Meyer (Yarn Trail Victoria) and Pru Raymond (Dear Pru) talk about Brand Personality. They review Brioche Knitting: for beginners and beyond, a book by Lesley Anne Robinson (@knitgraffiti on Insta) , and the Chicken of Wisdom shares a purl.

In this episode of The Knitrepreneurs, Pru Raymond ( Dear Pru )and Jess Meyer (Yarn Trail Victoria) discuss 12 strategies and some post ideas for social media (Instagram and Facebook in particular). Pru thinks that social media can be a powerful tool for community and collaboration- Jess worries that sometimes it just feels like "feeding the beast": what do you think? Book Review: The Knitted Fabric by Dee Hardwicke And watch to the end: as usual the Chicken of Wisdom shares a purl... Homework: list your favourite social media accounts in the comments below and why you like them! Doesn't have to be just knitting accounts....

In episode two, season two of the Knitrepreneurs, Jess Meyer (Yarn Trail Victoria) and Pru Raymond (Dear Pru) discuss three ways Chat GPT can be used to market your wool business. Jess reviews Knitalong: a book by Larissa Brown and Martin John Brown, and of course, we are treated to a purl of wisdom from The Chicken of Wisdom.