Ada Developers Academy seeks to change a lack of diversity in tech by creating a learning platform that trains women and gender-expansive people to enter the industry and reach their goals. Students can come to hold jobs with tech giants like Amazon, Google and Microsoft after just one year, most of them witnessing life changing salary increases. 

In this episode Jodi Petrie, March EVP, and Lauren Sato, CEO of Ada, discussed the reality of the tech world today and how Ada is playing a role in propelling the careers of minorities in the tech world and changing the tech landscape to be a level playing field for all.

Brands already know how powerful social media is when it comes to engaging with your audience. But posting and putting their own ideas out there is just a piece of engaging with audiences - if brands pay attention, they can learn more about their audiences and connect more deeply. 

In this episode Zorina Akhund, Social Media Associate at March, spoke with Nicole Tabak, Community and Content Manager at Own Up, about how brands can benefit from social listening and achieve success through a proactive strategy that analyzes audience, target market and competitor data. 

Big news! We've been acquired by Walker Sands, a full-service, award-winning integrated marketing agency based in Chicago.  

We wanted all of you to hear why we’re so excited about this partnership straight from the source – which is why we’ve invited Mike Santoro, CEO of Walker Sands, to join our co-founders, CEO Martin Jones and President Cheryl Gale, on today’s podcast.

Healthcare is evolving in parallel with consumer tech and more patients are relying on digital tools that brings care into their homes. This virtual shift, plus the new tools making it possible, improves healthcare access and speeds delivery.

Marchers Kelsey Johnson, Account Supervisor, and Regan Schiappa, Account Coordinator, discussed how innovation has taken at-home health tech from a possibility to the expectation.

Just over one year ago, the first widespread lockdowns due to Covid-19 outbreaks went into effect across the US. Since then a lot has happened for organizations and their PR & marketing plans. 

March Senior Account Executive, Tom Korolyshun, spoke with three March account leads about how objectives evolved and strategies shifted under unknown and constantly changing circumstances. The crew discussed what changed for their accounts as a result of the pandemic, learnings from the last year, and the lasting impact on PR and marketing as we move forward.

Sena Pottackal shares her experience as a legally blind woman navigating opportunities in the PR & comms industry. She talked about what it's like to lobby employers to reimagine workplace roles with more accessibility and inclusivity in mind, what’s missing from today’s industry conversations around inclusion, and what PR leaders and hiring managers need to know about in order to make accessibility more of a priority. 

Coming up on one year of a mostly virtual world, we're talking about how the virtual events have become the norm and show no signs of slowing down.  

March Account Director Hailey Melamut spoke with Samantha Powers, Account Supervisor, and Janabeth Ward, Senior Account Executive, to talk about how they're working with clients to navigate this new landscape - both tapping into industry conferences that have moved online, and reimagining clients' own user conferences and events for virtual formats. 

In the spirit of Black History Month, today we're talking about our latest Overbooked Book Club choice – Race After Technology,

Marchers Zorina Akhund and Franki Darnold take us through a brief background on the book’s author, Ruha Benjamin and her achievements as a writer and professor. They also cover few major themes of the book – including, how racism is deeply engrained in technology, Benjamin’s coined phrase: “The New Jim Code,” and how discriminatory design impacts the way we interact with tech. Finally, Zorina and Franki answer the overarching question of Race After Technology: Are robots racist?