In this episode, host Jake Oliver is joined by Chris Slesarchik, SEO director at Blueprint Digital. They share 11 digital marketing strategies that food and beverage ingredient companies can implement to maximize their return on trade shows in 2026. From leveraging social media and email blasts to capturing high-quality marketing creatives, this episode covers essential tactics to enhance your trade show presence. You'll learn how to nurture leads post-event, utilize PPC ads effectively, and much more. Whether you're preparing for an upcoming trade show or looking to improve your marketing efforts, this episode is packed with actionable insights.

Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients!

And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

In this episode, host Jake Oliver is joined by Chris Slesarchik, SEO director at Blueprint Digital. Together, they dive into the essentials of designing a high-performing website for food and beverage ingredient suppliers. Discover best practices for website navigation, building credibility, and creating a strong path to conversion. Learn how to optimize your site for user experience, ensure easy access to key information, and effectively educate visitors about your ingredients. Whether you're redesigning your website or seeking to improve its performance, this episode is packed with actionable insights to help you attract and convert more leads.

Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients!

And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

Welcome to The Ingredient Marketing Podcast.

In this episode, host Jake Oliver chats with Chris Slesarchik, SEO director at Blueprint Digital, about building an effective keyword strategy for food and beverage ingredient marketing. Discover how to differentiate between B2B and B2C keywords, the importance of understanding buyer intent, and how high, mid, and low funnel keywords can drive more traffic and conversions. Chris and Jake share valuable insights on crafting SEO and paid search strategies tailored for ingredient suppliers and manufacturers. Whether you’re looking to enhance your website traffic or improve conversions through Google and other search engines, this episode is packed with actionable tips and strategies.

Be sure to subscribe for more insights on marketing food and beverage ingredients.

And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

We talk to food and beverage ingredient suppliers and manufacturers about B2B marketing, and finding new ways to drive awareness, interest, and demand for their ingredients.