• Newer AI Models Are Less Accurate and Google Ads Launches New Charts
    May 9 2025

    In today’s episode, we talk about a recent study by the New York Times that found that newer AI models are actually less accurate than older ones. We also discuss some new charts that are now available for Google Ads and Pinterest’s new visual search features.

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    6 Min.
  • Google Searches Have Declined and TikTok Introduces New Ad Options
    May 8 2025

    In today’s episode, we talk about a surprising development during Google’s antitrust trial: Apple’s Senior Vice President of Services, Eddy Cue, revealed that Google searches within Safari have declined. We also discuss some new ad options announced by TikTok and how more people are searching for Reddit results on Google.

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    6 Min.
  • Google Introduces AI Max and ChatGPT is Still The Most Downloaded App
    May 7 2025

    In today’s episode, we talk about Google’s latest feature announcement: AI Max for Search campaigns. We also discuss ChatGPT and how it was the most downloaded app for the second straight month. Finally, we touch on what Google is doing to crack down on fake EEAT content.

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    5 Min.
  • Google Using AI Overviews for Local Search and Tourism Marketers Forced to Pivot
    May 6 2025

    In today’s episode, we talk about how Google is currently testing replacing the local map pack with AI-generated Overviews for “near me” queries. How will this change local search? We also discuss what tourism marketers in the US are doing to combat a decline in travel, and how Apple is appealing a court decision that forces it to allow links to external payments.

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    6 Min.
  • Is Google Really The Best Search Engine and Reddit Sees Big Jump in Ad Revenue
    May 5 2025

    In today’s episode, we talk about a recent study that suggests Google’s search engine might not be as dominant as you think. Do people use it because it’s better or just because it’s what they’re used to? We also discuss Reddit’s soaring ad revenues and a report that shows that a growing number of internet searches start on Pinterest.

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    5 Min.
  • Meta’s AI-Powered Ads Are Increasing ROI and Google Expands AI Overviews
    May 2 2025

    In today’s episode, we talk about a stat shared in Meta Q1 earnings report: Their AI-enabled Advantage+ ad products are driving a 22% increase in ROI. We also discuss news that Google is expanding AI Overviews to a number of different industries and how Threads has reached 350M active users.

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    5 Min.
  • Google Might Have to Share Search Data and TikTok Lets Your Direct Users to Other Messaging Apps
    May 1 2025

    In today’s episode, we talk about a recent development in Google’s anti-trust lawsuit: The DOJ is suggesting Google should share search data with other companies. We also discuss a new ad goal for TikTok that lets you direct users to other messaging apps like WhatsApp and Facebook Messenger. Finally, we touch on what Google’s John Mueller had to say about including multiple identical links on the same page.

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    4 Min.
  • X Continues to Lose Users and Google Tests New Shopping Ads Design
    Apr 30 2025

    In today’s episode, we talk about a recent report that reveals X is seeing a sharp decline in EU users. We also talk about how Google is testing a new layout for its shopping ads and how you can now add text tone and visual style elements to AI-generated Meta ad assets.

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    5 Min.