Matt Uhler doesn't pitch anything on his podcast, and it still won him a multimillion-dollar listing over other brokers.

Matt is a business broker with 28 years in the trade. His show, What's Your Deal, is a credibility tool, not an offer. Buyers and sellers watch it, see how he thinks, and reach out when they're ready. In this conversation he walks through how he runs it like the sales meeting: batching a full studio day, prepping every guest, and fixing the mistakes he caught when he listened back.

Want your show handled so it can actually feed the business? https://propodconcierge.com

3 THINGS YOU CAN DO AFTER THIS EPISODE

1. Treat every episode like the sales meeting, because your best prospects watch before they ever call. A multimillion-dollar business interviewed other brokers and chose Matt, in large part because they had already seen how he thinks on his show. Before you publish, ask one question: if my best prospect only saw this episode, would they hire me?

2. Have the conversation your ideal client wants to hear, right in front of them. Matt's one change for any show that isn't bringing in business is clarity of purpose: speak to the people you want to work with so they see you can help them. Write that one client at the top of your next outline and cut any question they would not care about.

3. Put your podcast in the advertising budget, not the hobby column. Matt's rough guess is $1,500 to $1,700 per recording day all in, and one day records 7 to 8 episodes. On the other side, one multimillion-dollar listing he won in large part because of the show will mean a very significant amount of money for his firm when it closes. Budget it like marketing, then ask every new client if they saw the show.

The proof is a real deal. A multimillion-dollar business had other brokers to choose from. They picked Matt and his firm, in large part because of what they had seen on the show. Robert Kiyosaki said yes to being a guest for the same reason: the earlier episodes looked professional.

In this episode:
- Why his podcast is a credibility tool, not an offer
- Batching 7 to 8 episodes in one studio day
- The promotion plan around every release
- How quality got Robert Kiyosaki to say yes
- The multimillion-dollar listing the show helped him win
- What it costs and why he treats it like an ad budget
- The dry intro mistake and how he is fixing it
- How to bring more energy on camera
- Clarity of purpose: the one change for your next episode

About the guest, Matt Uhler:
Matt Uhler is a business broker with 28 years helping people buy, sell, and finance businesses, and an educator who coaches, speaks, and consults with business owners. He hosts What's Your Deal, a weekly show whose guests include Robert Kiyosaki.
LinkedIn: https://www.linkedin.com/in/matt-uhler-a9896612/
Website: https://www.ampedsuccess.com/
YouTube, What's Your Deal: https://www.youtube.com/@AmpedSuccess

Prepping outlines, chasing the edit, cutting clips, writing the announcement post, and trying to keep a weekly schedule without a team behind you. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest.
Apply here to see if there's a slot open: https://propodconcierge.com

This has been the Founder Podcast Lab. See you in the next episode.

Six months into his podcast, ChatGPT was calling Wes Towers a leading expert in his industry. He didn't get there by recording more. He got there by what he does after every episode.

Wes runs Uplift 360, a digital agency for trades and construction brands, and hosts Built. Trusted. Chosen. His buyers are on the road all day, listening between job sites. He publishes every episode unedited, turns every transcript into a blog post and social posts, and builds episodes around what his builders are searching for right now. It is simple, and most founders skip it.

Want your show handled so it can actually feed the business? https://propodconcierge.com

3 THINGS YOU CAN DO AFTER THIS EPISODE

1. Turn every episode into a blog post on your own website. Wes's team runs each transcript through an AI prompt that writes a blog post, then a second prompt turns that blog post into social posts. AI reads text much more easily than audio. Six months in, ChatGPT and Google's AI were calling him a leading expert in his industry. Write one prompt that turns your transcript into a blog post, and put your next episode on your site this week.

2. Build your next episode around what your buyers are searching for right now. Wes's builders got hit with tax changes on investment properties and went looking for what it meant. Topical episodes like that are how new people find him. When he needed a population expert he didn't know, he found the best one he could and messaged him on LinkedIn, and the clips from that episode beat the full show. Write down three questions your buyers are asking this month and book a guest who can answer one.

3. Make it easy for buyers to ask to be on your show. Wes says most people who reach out to be guests are potential customers. One asked to come on, then mentioned he was collecting website quotes. Wes pitched, won the job, and launched the site before the guest ever recorded. Put a be-a-guest link in your show notes and on your website.

The proof is small and real. A listener asked to be a guest, mentioned he was getting website quotes, and Wes won the job before they ever recorded. People in his industry now recognize him at networking events. They know, like, and trust him before they meet.

In this episode:
- Why AI can't hear your podcast, and what to publish instead
- Transcript to blog post to social posts, the exact order
- Why your Google Business Profile still matters when buyers are ready to spend
- Why he publishes every episode unedited
- Building episodes around what your buyers are searching for right now
- How a guest request turned into a website client

About the guest, Wes Towers:
Founder of Uplift 360, a digital agency for trades and construction brands in Australia, and host of Built. Trusted. Chosen.
LinkedIn: https://www.linkedin.com/in/westowers/
Website: https://uplift360.com.au
YouTube, Built. Trusted. Chosen.: https://www.youtube.com/@uplift_360

Pulling the transcript, writing the blog post, cutting the clips, scheduling the posts, and still trying to run the business. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest.
Apply here to see if there's a slot open: https://propodconcierge.com

This has been the Founder Podcast Lab. See you in the next episode.

A guy listened to 500 episodes of Alan's podcast and changed nothing. That is when Alan told his co-host their show sucked.

Alan Lazaros has published an episode every single day for nine years with Kevin Palmieri on Next Level University. Zero revenue in 2017. $452,000 in 2025. A 25 person team. And his read on why most founder podcasts go nowhere is not the one you expect.

Want your show handled so it can actually feed the business? https://propodconcierge.com

3 THINGS YOU CAN DO AFTER THIS EPISODE

1. Make every episode point at one next thing. Alan's show promotes whatever is coming up next. Pick the one thing you want people to do this month and point every episode at it until it is done.

2. Name the one step between your episode and your paid offer. Alan has free layers, then a paywall, then programs, then one on one. Each layer invites people one step deeper. Most founder podcasts jump straight from episode to book a call, and that gap is where the business dies.

3. Say out loud who your show is not for. Alan tells listeners on air that if they want big rewards for minimal effort, his show is not for them. 30,000 followers turn into 39 clients, on purpose.

He walks through the business model behind it. Social media is the mall. The podcast is your store. 30,000 people at the top, 39 one on one clients at the bottom, and every layer built to add value and invite people one step deeper. The podcast sits at the top and feeds everything, and everything feeds it back. Then he gets blunt about the part founders avoid. Knowledge is not power. Behavior change is. Your podcast has a constraint right now and you are probably not looking for it.

In this episode:
- Passion, purpose, profit, and why doing them out of order kills shows
- Nine years of real revenue numbers, stated on air
- How 30,000 followers becomes 39 clients, on purpose
- Why being for everyone means being for no one
- The 500 episode listener who proved the show wasn't working
- The compounding math on never missing a day
- Prep, rep, reflect, perfect, and finding where your show sucks

About the guest, Alan Lazaros:
Co-founder and co-host of Next Level University with Kevin Palmieri. Former computer engineer turned business, peak performance and fitness coach. Roughly 2,500 daily episodes, 39 one on one clients, over 7,286 coaching sessions logged. He also runs the Next Level Hope Foundation for kids of single parents.
LinkedIn: https://www.linkedin.com/in/alanlazarosllc/
Website: https://www.nextleveluniverse.com/
YouTube, Next Level University: https://www.youtube.com/@NextLevelUniversity

Alan's whole answer is get a little better every episode and never miss. That falls apart fast when you are the one editing, cutting the clips, writing the descriptions, chasing the guests, and posting all of it. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest.
Apply here to see if there's a slot open: https://propodconcierge.com

This has been the Founder Podcast Lab. See you in the next episode.