Matt Uhler doesn't pitch anything on his podcast, and it still won him a multimillion-dollar listing over other brokers.

Matt is a business broker with 28 years in the trade. His show, What's Your Deal, is a credibility tool, not an offer. Buyers and sellers watch it, see how he thinks, and reach out when they're ready. In this conversation he walks through how he runs it like the sales meeting: batching a full studio day, prepping every guest, and fixing the mistakes he caught when he listened back.

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3 THINGS YOU CAN DO AFTER THIS EPISODE

1. Treat every episode like the sales meeting, because your best prospects watch before they ever call. A multimillion-dollar business interviewed other brokers and chose Matt, in large part because they had already seen how he thinks on his show. Before you publish, ask one question: if my best prospect only saw this episode, would they hire me?

2. Have the conversation your ideal client wants to hear, right in front of them. Matt's one change for any show that isn't bringing in business is clarity of purpose: speak to the people you want to work with so they see you can help them. Write that one client at the top of your next outline and cut any question they would not care about.

3. Put your podcast in the advertising budget, not the hobby column. Matt's rough guess is $1,500 to $1,700 per recording day all in, and one day records 7 to 8 episodes. On the other side, one multimillion-dollar listing he won in large part because of the show will mean a very significant amount of money for his firm when it closes. Budget it like marketing, then ask every new client if they saw the show.

The proof is a real deal. A multimillion-dollar business had other brokers to choose from. They picked Matt and his firm, in large part because of what they had seen on the show. Robert Kiyosaki said yes to being a guest for the same reason: the earlier episodes looked professional.

In this episode:
- Why his podcast is a credibility tool, not an offer
- Batching 7 to 8 episodes in one studio day
- The promotion plan around every release
- How quality got Robert Kiyosaki to say yes
- The multimillion-dollar listing the show helped him win
- What it costs and why he treats it like an ad budget
- The dry intro mistake and how he is fixing it
- How to bring more energy on camera
- Clarity of purpose: the one change for your next episode

About the guest, Matt Uhler:
Matt Uhler is a business broker with 28 years helping people buy, sell, and finance businesses, and an educator who coaches, speaks, and consults with business owners. He hosts What's Your Deal, a weekly show whose guests include Robert Kiyosaki.
LinkedIn: https://www.linkedin.com/in/matt-uhler-a9896612/
Website: https://www.ampedsuccess.com/
YouTube, What's Your Deal: https://www.youtube.com/@AmpedSuccess

Prepping outlines, chasing the edit, cutting clips, writing the announcement post, and trying to keep a weekly schedule without a team behind you. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest.
Apply here to see if there's a slot open: https://propodconcierge.com

This has been the Founder Podcast Lab. See you in the next episode.