• Janette & Deirdre of Kays Flower School open up about their Floristry School
    Oct 2 2025

    Welcome to the final part of our "Behind the Curtains" Podcast about how our school started and progressed to be recognised as one of the most commercial professional and supportive online floristry training school for this looking to advance their skills or start out in the industry.

    Make sure you check out our FREE Taster Course here - https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

    If you are interested in training with us or have any questions about training with us, send us an email to info@kaysflowerschool.com or What's app - 00353872507615

    A huge shout-out to Carolyn Duggan from The Florist on the Hill, our Florist of the Year 2025 winner, who has sponsored our podcast for the next four months! You can find her beautiful work at www.thefloristonthehill.ie.

    🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

    Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

    Sign up Here

    https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

    We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

    Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

    Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

    Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

    If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

    See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

    Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

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    20 Min.
  • Kays Flower School - Behind the Curtains - Part 2
    Aug 28 2025

    Join us for part two of our podcast as we go behind the curtains of Kay's Flower School! In this episode,

    We delve into the world of online floral training and the unique approach of Kay's Flower School. We'll explore:

    The benefits of online learning and how it can be just as effective as traditional face-to-face training.

    The mindset of florists and how they've had to adapt and change with the industry.

    The importance of collaboration and community within the floristry world.

    The success stories of our students who have gone on to build amazing careers and businesses.

    Whether you're an aspiring florist or a seasoned professional, this episode is packed with valuable insights and inspiring stories.

    Janette and Deirdre continue to tell you all about Kays Flower School, our ethics and community and our passion for teaching and training florists in our own Podcast - Behind the Curtains - Part 2

    You'll also hear inspiring stories from our past students who have gone on to launch successful floral businesses. This is the first of many episodes where we'll share insights and expert tips, so be sure to subscribe and turn on notifications!

    A huge shout-out to Carolyn Duggan from The Florist on the Hill, our Florist of the Year 2025 winner, who has sponsored our podcast for the next four months! You can find her beautiful work at www.thefloristonthehill.ie.

    #KaysFlowerSchool #TheFloristOnTheHill #Podcast #Floristry #OnlineLearning #FloralDesign #BehindTheCurtains #SuccessStories #Collaboration #FloralTraining #NewCareer #FlowerArrangements #Business #YouTube #Part2

    🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

    Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

    Sign up Here

    https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

    We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

    Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

    Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

    Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

    If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

    See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

    Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

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    19 Min.
  • Podcast Sabine Darrell on her Professional Event Florist Workbook
    Aug 18 2025
    Welcome back to the Flower School Podcast! In this episode, host Deirdre is absolutely thrilled to welcome back the incredible Sabine Darrall, a renowned luxury florist, mentor, and coach with over 30 years of experience in the industry. Janette praises Sabine as one of the most well-known florists in the UK and Ireland. Having navigated three recessions and a pandemic, Sabine has seen it all. She's here to talk about her new and essential resource for event florists: The Professional Event Florist Workbook. What’s in the Workbook? This isn't your average coffee table book—it's a practical, no-fluff guide designed to help florists run their businesses more effectively and profitably. Sabine reveals that the idea for the workbook came from the need to help florists make more money in a changing economy. She delves into topics that many in the industry consider a "closed book," including: Logistics and Planning: From loading a van efficiently to planning your timeline for an event, Sabine shares her hard-won knowledge to save you time and money. Health and Safety: Learn the essentials you need to know, from working in listed buildings to understanding weight limits for suspended arrangements and working at heights. Freelancer Management: Get insider tips on freelancer etiquette and how to manage your team effectively to avoid common issues. Event-Specific Knowledge: A full breakdown of different table and chair styles, and how they impact your floral designs and budget. The best part? This workbook is a living document! It's an e-book that will be continuously updated, with a focus on giving florists the up-to-date knowledge they need to succeed. More From Sabine Darrall We also get an update on Sabine's other fantastic projects: Blossom and Prosper: Her accessible and affordable online membership platform with a huge library of resources, tutorials, and templates (like freelance agreements!). It's a goldmine for florists at any stage of their journey. The Profitable Event Florist Workbook: Get an exclusive sneak peek into her next project, a workbook focused entirely on making a profit, future-proofing your business, and rethinking your business model in a changing climate. It's all about making profit a "not-so-dirty word." A Game-Changer for Digital Proposals: Sabine reveals her new "digital dolly" collections, a library of beautifully hand-drawn floral arrangements and event elements that you can use to create stunning visuals for clients in a single click. No more struggling with tech—just drag and drop your way to professional proposals! This episode is packed with invaluable advice and resources for any florist looking to elevate their business. Be sure to check out the links below to connect with Sabine and get your hands on her incredible resources! Contact Sabine - sabine_darrall@hotmail.com Event Florist Workbook link - https://sabinedarrall.com/product/the-professional-event-florist-workbook-kays-offer Blossom & Prosper Link - https://info.blossomandprosper.com/subscribe 🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸 Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further - Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
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    33 Min.
  • Get behind the curtains of Kay’s Flower School
    Aug 9 2025

    The Real Story of Our Flower School: How It All Started - Kays Flower School Podcast Part 1

    Ever wondered what it's really like to run a flower school? Get ready for the whole story!

    Our friend Linda Monohan, The Habit Boss, joined us to dig into the history of Kays Flower School. As you can imagine, we had a lot to say, so we broke it into a three-part podcast series to make sure you get all the details without getting bored!

    In this first episode, we're sharing the incredible journey of our school—from our humble beginnings to becoming a global hub for florists. We'll talk about the moments that shaped our unique florist training style, our passionate commitment to 100% student support, and the amazing worldwide floristry community we've built.

    You'll also hear inspiring stories from our past students who have gone on to launch successful floral businesses. This is the first of many episodes where we'll share insights and expert tips, so be sure to subscribe and turn on notifications!

    A huge shout-out to Carolyn Duggan from The Florist on the Hill, our Florist of the Year 2025 winner, who has sponsored our podcast for the next four months! You can find her beautiful work at www.thefloristonthehill.ie.

    🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

    Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

    Sign up Here

    https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

    We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

    Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

    Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

    Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

    If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

    See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

    Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

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    19 Min.
  • Gemma from Digital Florist talks to Deirdre about their new Florist Box
    Jul 11 2025

    Gemma from Digital Florist talks to Deirdre from Kays Flower School for Florists about their new Florist Tool Box, a must for any Starter or Experienced Florists

    Contact Gemma here for more information about her Digital Tool Box for Florists

    email: Address gemma@digitalflorists.com

    website:

    https://florist-toolbox.com

    https://digitalflorists.com

    https://drive.google.com/file/d/1o-B3KzhdixwPL1cs9doaC3fo2cNgUUgn/view?usp=drive_link

    🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

    Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

    Sign up Here

    https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

    We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

    Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

    Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

    Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

    If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

    See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

    Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

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    25 Min.
  • Florists! Boost Sales: The Game-Changing Instagram & Google Integration You NEED to Know!
    Jul 11 2025

    Are you a florist looking to supercharge your online presence and reach more customers? This video is a must-watch! Join Deirdre from Kays Flower School and social media expert Denise Inspired as they reveal the critical recent changes on Instagram and how Google is adapting to the new world of social media search.

    Discover why younger generations are ditching traditional Google searches and heading straight to platforms like Instagram to find local businesses – and what that means for YOUR flower shop!

    In this video, you'll learn:

    Why Google is now integrating with social media, and how this impacts your online visibility.

    The profound shift in user search behavior and why florists need to be where their customers are.

    The immense opportunities this integration offers for local businesses like yours to increase reach and drive sales.

    Key Takeaways & Actionable Steps for Florists:

    Optimize Your Instagram Profile: Learn how to use keywords, location tags, and relevant hashtags to ensure your beautiful arrangements are found by local customers.

    Master Instagram Reels: Discover why video content is crucial and how to create engaging Reels that boost your discoverability.

    Connect Instagram & Google Business Profile: Understand how linking these two powerful platforms can significantly enhance your local SEO and get your shop seen.

    Create Engaging Content: Tips on producing value-driven content that educates, inspires, and converts followers into loyal customers.

    Don't let these crucial online changes pass you by! Watch now to get ahead of the curve and make your floral business truly blossom online.

    🔗 Useful Links:

    Visit Kays Flower School: www.kaysflowerschool.com

    Learn More from Denise Inspired: https://www.instagram.com/denise_inspired/

    Join the Kays Flower School Community: https://www.facebook.com/groups/KaysFlowerSchool

    FREE FLOWER COURSE for Beginners - https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

    #Hashtags:

    #FloristMarketing #FlowerShop #InstagramForFlorists #GoogleSEO #LocalBusiness #SmallBusinessMarketing #FloralBusiness #DeniseInspired #KaysFlowerSchool #SocialMediaMarketing #FlowerBusinessTips #OnlineMarketing #GetMoreCustomers #InstagramTips #GoogleMyBusiness #ReelsForBusiness

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    35 Min.
  • SEO made easy for Florists with Esther Ocampo from IPA Group
    Jun 27 2025

    Having heard Esther present this SEO presentation at Social Media Fest earlier this year, we were only delighted that she agreed to come on our Podcast and teach us an easy way to understand SEO.

    Esther runs IPA Group a global organisation helping small and startup business with their Digital & Social Platforms.

    Esther can be found here by email: - esther@ipagroup.co

    Make sure to mention KAYSFS when you contact them about your digital needs.

    #seoforflorist #whatfloristsneedtoknowaboutseo #flowershopseo #floraleducation

    🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

    Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

    Sign up Here

    https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

    We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

    Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

    Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

    Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

    If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

    See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

    Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

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    32 Min.
  • Irish Florist Richard Haslam talks about how our industry has transformed over the past 5 decades
    Jun 12 2025

    Join Deirdre from Kay's Flower School as she sits down with Irish floristry legend, Richard Haslam, who celebrates an incredible 50 years in the flower industry! In this insightful podcast, Richard shares his unparalleled experience, reflecting on how floristry and floral design have transformed over the past five decades.

    Discover:

    The dramatic shifts in floristry practices, from the days before floral foam to the current trends and sustainable approaches.

    How wedding couples' expectations and floral choices have evolved, moving from traditional designs to more personalized styles.

    Richard's thoughts on the importance of fundamental wiring techniques, even in a modern floristry landscape.

    The changing landscape of flower sourcing, from a prevalence of Irish growers to the impact of international markets.

    Key business advice for florists, including the power of recommendations, cultivating your own clientele, and the importance of knowing your product.

    Richard's vision for the future of the Irish floristry industry and the crucial role of apprenticeships.

    At Kay's Flower School, we believe in continuous support for our florists. This interview exemplifies our commitment to bringing you advice and insights from leading floral experts like Richard Haslam, ensuring our students are always supported in the industry, long after their training is complete.

    Whether you're looking to train in floristry, hone your flower arranging skills, or simply love learning about the floral world, this podcast is packed with invaluable wisdom from a true icon.

    #FloristryTraining #FlowerArrangingIreland #Kay'sFlowerSchool #RichardHaslam #IrishFloristry #FloralDesign #CareerInFlowers #FloristLife #WeddingFlowersIreland #SustainableFloristry #FloralEducation

    🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

    Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

    Sign up Here

    https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

    We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

    Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

    Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

    Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

    If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

    See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

    Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

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    37 Min.