Your firm is growing… but are you growing the right way?

In this episode of The Firm Report, Zach Hoffman sits down with Richard Jaffe of Cohen & Jaffe to unpack what it really takes to build and sustain a successful personal injury law firm over three decades.

From scaling too fast and pulling back, to building a culture rooted in core values and family-first leadership, Richard shares hard-earned lessons from the courtroom and the boardroom.

They discuss:

- Why word-of-mouth and online reviews are still the most powerful growth drivers

- The dangers of scaling too quickly — and how to protect quality

- Using KPIs and data tracking to drive measurable firm growth

- The importance of culture, core values, and team alignment

- Specializing in motorcycle and motor vehicle accident cases

- Why turning away the wrong cases can strengthen your brand

- How mentorship and coaching helped sharpen leadership and execution

If you’re building a personal injury firm — or leading any growing law practice — this episode offers practical insight on leadership, operations, and long-term success.

Your ads are generating calls… but no cases are signing. Why?

In this episode of The Firm Report, Zach Hoffman sits down with Margarita Eberline, Founder of Marketing Boss and Fractional CMO, to unpack why many law firms blame marketing when the real issue is intake, branding, and operational breakdowns.

They discuss:

- Why great ads fail without strong intake systems

- Google vs. social media for legal client acquisition

- The decline of traditional media and rise of digital-first branding

- Why personal branding matters more than ever for attorneys

- How one firm grew 25–35% without increasing ad spend

If your firm feels stuck despite spending on marketing, this episode will help you identify the real bottleneck and fix it.

Think a major exit automatically comes with a massive tax bill? Not necessarily.

In this episode of The Firm Report, host Zach Hoffman sits down with Jonathan Fish, founder of CapGains and QSBS specialist, to break down one of the most powerful—and misunderstood—tax incentives available to founders and investors: Qualified Small Business Stock (QSBS).

Jonathan explains how QSBS can allow eligible shareholders to exclude up to 100% of capital gains—and why so many investors lose the benefit due to avoidable missteps.

In this conversation, we cover:

What QSBS is and why law firms need to understand it

The early planning decisions that protect eligibility

Common actions that quietly disqualify investors

How AI is being used to analyze legal and financial documents faster—and more accurately—than traditional review

Why proactive tax strategy is now a competitive advantage for law firms and advisors

This episode is essential viewing for law firm leaders, founders, venture investors, and advisors looking to reduce risk and protect long-term value.

You're pouring money into ads, but the phone just isn't ringing. You've optimized your SEO, but your competitors are still stealing your clicks. What's the missing piece?

On this electrifying episode of The Firm Report Podcast, host Zach Hoffman sits down with the legendary "Numbers Guy," Joey Cargill. Joey reveals the one asset your competitors don't want you to know about—the ultimate status symbol and lead generation machine that can't be bought on Google Ads: a premium, repeat-digit phone number.

Joey shares insane stories from his days as a ticket scalper to becoming the world's foremost broker of the rarest phone numbers on earth, explaining how a simple sequence of digits can:

- Build instant, unshakable credibility

- Make your firm utterly unforgettable

- Dominate your local market (and beyond)

- Generate calls that actually convert Stop wasting your ad spend.

Discover the secret weapon that has changed the game for law firms and businesses nationwide.

In this episode of The Firm Report Podcast, host Zach Hoffman sits down with David Benn, co-founder of Work Injury Rights, to uncover how his firm transformed after the pandemic—scaling faster, building stronger systems, and redefining the power of branding.

From lessons in marketing mistakes to the importance of client experience, David shares the strategies that helped his law firm grow into one of Florida’s most recognized names in workers’ compensation law.

Whether you’re an entrepreneur, lawyer, or business leader, this conversation is packed with insights on growth, resilience, and building a brand that lasts.

Zach Hoffman sits down with attorney Brian LaBovick in this must-listen episode of The Firm Report Podcast to uncover the hidden threats inside your law firm.

Ever wondered who—or what—is sabotaging your firm’s growth from within? In this raw conversation, Brian reveals the “culture killers” and operational bottlenecks that even successful firms struggle with—and how to spot them before they derail your progress.

From high performers who poison team morale to leadership blind spots you might be missing, this episode is packed with real-world lessons on building a resilient, aligned, and unstoppable practice.

⚖️🔍 👉 Don’t just grow your firm—protect it. Tune in now!

#lawfirmgrowth #legalleadership #firmculture #lawyerlife

What is your law firm truly worth? It’s about more than just case wins and revenue. On this powerhouse episode of The Firm Report Podcast, your host Zach Hoffman sits down with Ben Hunter, Managing Director and Head of Legal Specialists at Pinnacle Financial Partners.

We're unlocking the vault on what it really takes to build a valuable, scalable, and resilient law practice. Ben shares the critical, behind-the-scenes financial strategies that top firms use to:

- Master cash flow during case lags and massive settlements.

- Strategically leverage debt without crippling your balance sheet.

- Build a foundation that attracts the right capital and partnerships.

- Plan for long-term growth beyond the next big case.

If you're serious about transforming your practice from a successful operation into a valuable enterprise, you need to hear this conversation.

In this premiere episode of Firm Report, Zach Hoffman breaks down how law firms can understand, analyze, and capitalize on GPT-driven traffic to their websites. From Google Analytics to Search Console, Zach walks you through practical steps to identify where your traffic is coming from, what visitors are searching for, and how to optimize your content to capture more qualified leads.

You’ll learn how to:

• Use Google Analytics to track traffic sources and landing pages.
• Apply regex filters in Search Console to uncover key client questions.
• Spot content opportunities to rank higher for AI-driven search queries.
• Optimize law firm content for AI tools like ChatGPT, Gemini, and beyond.

Whether you’re curious about AI’s role in legal marketing or ready to sharpen your digital strategy, this episode offers clear, actionable insights to put your firm ahead of the competition.

👉 Tune in and start turning GPT traffic into real growth for your practice.

#lawfirmmarketing #AI #ChatGPT #legalcontent #digitalstrategy #thefirmreport