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The Executive Connect Podcast

The Executive Connect Podcast

Von: The Executive Connect Podcast
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 This is the Executive Connect Podcast - a show for the new generation of leaders. Join us as we discover unconventional leadership strategies not traditionally associated with executive roles. Our guests include upper-level C-Suite executives charting new ways to grow their organizations, successful entrepreneurs changing the way the world does business, and experts and thought leaders from fields outside of Corporate America that can bring new insights into leadership, prosperity, and personal growth - all while connecting on a human level. No one has all the answers - but by building a community of open-minded and engaged leaders we hope to give you the tools you need to help you find your own path to success.Copyright Executive Connect Management & Leadership Ökonomie
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  • Why Marketing ROI Is Broken And How AI Fixes It | Jeff Greenfield

    Why Marketing ROI Is Broken And How AI Fixes It | Jeff Greenfield
    Jan 1 2026
    Is marketing really driving revenue or just generating reports no one trusts?

    In this episode of the Executive Connect Podcast, Melissa Aarskaug sits down with Jeff Greenfield, CEO of Provolytics, to unpack why marketing ROI has become one of the biggest trust gaps inside modern organizations. Jeff explains how fractured data, outdated attribution models, and over-reliance on clicks have caused finance teams to lose confidence in marketing performance.

    They explore how AI-powered modeling is helping marketing teams move beyond cookies, rebuild credibility with CFOs and CEOs, and finally connect media spend to real business outcomes across digital, retail, and marketplace channels. This conversation breaks down what AI actually means in marketing today, how privacy changes accelerated innovation, and why AI should elevate marketers rather than replace them.

    If you are responsible for marketing spend, executive decision-making, or proving growth impact in a privacy-first world, this episode will reshape how you think about measurement.

    Watch more in our Tech Leadership and The AI Revolution playlist:
    http://bit.ly/46rlY7R


    • What You’ll Learn:
    • Why marketing ROI problems are rooted in trust, not data
    • How AI replaces broken attribution models without cookies
    • What most leaders misunderstand about AI-powered marketing
    • Why clicks fail to capture real business impact
    • How AI creates a single source of truth for CMOs and CFOs
    • How marketers can reclaim creativity by letting AI handle the math
    • What the future of automated media optimization looks like

    Episode highlights:
    (1:31) The Measurement Crisis Explained
    (2:40) How Digital Broke Attribution
    (4:47) Rebuilding Measurement With AI
    (6:30) Privacy Changes And The End Of Cookies
    (9:17) What AI-Powered Really Means
    (11:21) Measuring Marketing Without Clicks
    (13:23) Proving ROI To CFOs And CEOs
    (17:09) AI Elevates Marketers, Not Replaces
    (22:41) The Future Of AI-Driven Media Buying
    (27:46) Final Advice For Finance And Marketing

    Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is reshaping marketing attribution with privacy-first, cookie-less solutions built for today’s digital landscape. With over 30 years of experience in strategy, growth, and marketing innovation, he has helped global brands like JP Morgan and Nestlé drive marketing ROI gains of more than 25%. Previously, Jeff co-founded C3 Metrics, pioneering early cookie-less attribution technology, and today he leads Provalytics with a focus on restoring trust, clarity, and measurable impact across modern marketing.

    Connect with Jeff Greenfield:
    Web: https://provalytics.com/
    LinkedIn: https://www.linkedin.com/in/jeffgreenfield/

    Connect with Executive Connect
    Website: https://www.executiveconnectexperience.com
    YouTube: https://www.youtube.com/@ExecutiveConnect
    Newsletter: https://www.executiveconnectexperience.com/join
    LinkedIn: https://www.linkedin.com/company/my-executive-connect/

    Connect With Us
    Website → www.executiveconnectpodcast.com
    YouTube → Executive Connect YouTube Channel
    LinkedIn → Melissa Aarskaug
    Instagram → @executiveconnectpodcast
    TikTok → @executiveconnectpodcast
    Facebook → Executive Connect
    If you like the content, please do share, subscribe, and like the channel.
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    30 Min.
  • AI Ethics, Empathy & the Future of Work | Dr. Ayesha Khanna

    AI Ethics, Empathy & the Future of Work | Dr. Ayesha Khanna
    Dec 30 2025
    Is AI helping your business grow or quietly putting it at risk?

    In this episode of the Executive Connect Podcast, Melissa Aarskaug sits down with Dr. Ayesha Khanna, one of the world’s leading voices on artificial intelligence, ethics, and human-centered innovation. Ayesha explains why AI is not a strategy but an accelerant, and why leaders must start with purpose, governance, and trust before adopting new tools.

    This conversation explores how ethical AI actually drives growth, why replacing humans with automation backfires, and how the smartest companies use AI to reduce burnout, strengthen teams, and build long-term trust with customers. From global policy to real-world business examples, this episode offers a clear framework for leaders navigating AI without losing their humanity.

    Watch more in our Tech Leadership & The AI Revolution playlist:
    http://bit.ly/46rlY7R

    What You’ll Learn:
    • Why AI without a clear problem creates more risk, not results
    • The difference between efficiency-driven AI and growth-driven AI
    • How human-centered AI protects trust, talent, and customers
    • What ethical AI governance looks like in real organizations
    • How companies like IKEA use AI without replacing human value
    • Why adaptability and mindset matter more than technical skill
    • How AI can reduce burnout instead of increasing pressure
    • What leaders must prepare for as AI agents become mainstream


    Episode highlights:
    (0:00) AI Is Not a Strategy
    (2:48) Why Human-Centered AI Matters
    (5:45) The Biggest AI Mistake CEOs Make
    (7:34) Growth Mindset vs Efficiency Thinking
    (9:57) How Companies Use AI the Right Way
    (12:27) AI Governance and Guardrails
    (14:55) Human Skills That Matter Most
    (18:51) AI, Burnout, and the Future of Work
    (21:07) Closing Thoughts on Ethical AI

    Dr. Ayesha Khanna is a globally recognized AI expert, entrepreneur, and CEO of Addo, helping businesses leverage AI for growth. With 20+ years in digital transformation, she advises Fortune 500 CEOs and serves on global boards. A thought leader in AI, Dr. Khanna has been recognized as a groundbreaking entrepreneur by Forbes, named Edelman’s Top 50 AI Creators (2025), featured in Salesforce’s 16 AI Influencers to Know (2024) and - most recently - honored with the Her World Hello Possibilities Award in recognition of her impact in empowering women and society through innovative use of technology. Committed to diversity in tech, she founded the charity 21C Girls, which taught thousands of students the basics of AI and coding in Singapore, and currently supports mid-career women in tech through her education company, Amplify.

    Connect with Dr. Ayesha Khanna
    Web: https://www.ayeshakhanna.com/
    Listen to hear podcast: https://www.aiacrossborders.co/
    LinkedIn: https://www.linkedin.com/in/ayeshakhanna/
    IG: https://www.instagram.com/ayeshakhanna/

    Connect with Executive Connect:
    Website → https://www.executiveconnectexperience.com/
    YouTube → / @executiveconnect
    Newsletter → https://www.executiveconnectexperience.com/newsletter/
    LinkedIn → / my-executive-connect

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    44 Min.
  • The Real Reason Leaders Feel Lost (And How to Reclaim Yourself) | Martine Cohen

    The Real Reason Leaders Feel Lost (And How to Reclaim Yourself) | Martine Cohen
    Dec 29 2025
    What if the success you keep chasing on the outside is actually pointing you back inward?

    In this episode of Executive Connect, host Melissa Aarskaug sits down with Martine Cohen, a former attorney turned transformative coach and author of No More Layers. After a life-altering car accident forced her to rebuild everything from the inside out, Martine discovered why identity, performance, and leadership break down when we lose connection to who we truly are.

    Together, they explore why high performers feel stuck despite outward success, how internal misalignment quietly drives burnout, and what it really means to lead from self-awareness instead of fear, pressure, or expectations.

    This conversation is a powerful reset for leaders who are ready to stop performing and start living aligned.

    What You’ll Learn
    • Why external success cannot exist without internal alignment
    • How identity gets confused with roles, emotions, and achievements
    • The hidden cost of living in constant reaction mode
    • Why fear often sits in the driver’s seat without us realizing it
    • How to reconnect with your internal compass as a leader
    • A practical method to regulate emotions and regain clarity in real time
    • How to navigate major life or career transitions without losing yourself

    Chapters
    00:00 Inner success creates outer success
    01:11 Martine’s accident and awakening
    03:03 Discovering awareness beyond the mind
    04:51 Internal chaos versus external chaos
    06:16 Why roles and achievements do not define you
    07:15 Reclaiming inner awareness as a leadership skill
    08:40 Why leaders lose connection with themselves
    10:21 The danger of ignoring internal alignment
    11:55 How misalignment fuels burnout and fear
    14:18 Setting daily intention instead of reacting
    15:56 Process over outcome thinking
    17:42 The SIT method for emotional regulation
    20:18 Breaking the hamster wheel of performance
    21:56 Navigating transitions without new masks
    24:05 Separating leaving from choosing what is next
    26:51 Self-leadership before leading others
    29:35 Inner alignment and sustainable success
    31:09 Recognizing misalignment in real time
    33:27 The courage to listen to your inner voice
    36:37 Transitioning with clarity and stability
    38:41 Final reflections and next steps

    Connect With Martine Cohen
    Website https://www.martinecohen.com
    Free Mind Reset Resource https://www.martinecohen.com/connect-with-me
    Grab a copy of No More Layers https://martinecohen.com/no-more-layers-book/

    About Executive Connect
    Executive Connect brings you conversations with leaders, thinkers, and operators who are redefining success through clarity, alignment, and intentional leadership.

    Website https://www.executiveconnectpodcast.com
    LinkedIn https://www.linkedin.com/in/melissa-aarskaug
    Podcast https://www.linkedin.com/company/my-executive-connect
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    40 Min.
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