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The Executive Connect Podcast

The Executive Connect Podcast

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 This is the Executive Connect Podcast - a show for the new generation of leaders. Join us as we discover unconventional leadership strategies not traditionally associated with executive roles. Our guests include upper-level C-Suite executives charting new ways to grow their organizations, successful entrepreneurs changing the way the world does business, and experts and thought leaders from fields outside of Corporate America that can bring new insights into leadership, prosperity, and personal growth - all while connecting on a human level. No one has all the answers - but by building a community of open-minded and engaged leaders we hope to give you the tools you need to help you find your own path to success.Copyright Executive Connect Management & Leadership Ökonomie
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  • How to Turn SEO Into a Revenue Engine for Your Business | Steven Schneider

    How to Turn SEO Into a Revenue Engine for Your Business | Steven Schneider
    Feb 19 2026
    What actually works in SEO today for founders and growth-focused companies?

    In this episode of Executive Connect, host Melissa Aarskaug sits down with Steven Schneider, CEO of Trio SEO, to break down the real strategies behind search visibility, content marketing ROI, and scalable organic growth. Steven shares how he built a seven-figure business without paid ads and why most companies misunderstand SEO entirely.

    This conversation explores what separates content that converts from content that gets ignored, how founders should think about SEO timelines and investment decisions, and why strategy always matters more than tactics. Steven also explains the biggest AI content mistakes companies are making and how to build a long-term SEO system that compounds authority, leads, and revenue.

    If you are a founder, CMO, or executive leader looking to create sustainable growth without relying solely on ads, this episode delivers a practical roadmap.


    What You Will Learn
    • What ROI-driven SEO actually looks like for modern businesses
    • The biggest SEO myths founders still believe
    • How to create content that converts into revenue
    • Why strategy matters more than volume in content marketing
    • Realistic timelines for SEO growth and ROI expectations
    • How AI content helps or hurts search performance
    • Metrics that matter beyond traffic, including conversions and revenue
    • The minimum viable SEO strategy for startups and lean teams
    • Why personal brands and podcasts accelerate search authority


    Chapters

    00:00 Why SEO is misunderstood by founders
    01:07 Steven Schneider’s journey into SEO
    04:18 Systems and scaling content production
    05:49 What ROI-driven SEO really means
    07:06 Content that converts versus content that ranks
    08:30 How long SEO takes to produce results
    09:46 SEO myths and AI misconceptions
    12:47 Ideal content length and quality factors
    13:56 How to identify weak AI-generated content
    15:42 SEO shortcuts that always fail
    16:59 Trio SEO process for scalable growth
    18:17 Metrics that matter beyond traffic
    19:27 Why most content calendars fail
    21:08 Where founders should start with SEO
    23:34 When SEO is not the right strategy
    24:48 Minimum viable SEO for small teams
    25:46 Listicles and authority-building tactics
    27:30 Podcasting as an SEO accelerator
    28:12 Rapid-fire SEO insights


    Guest Bio

    Steven Schneider is the CEO and Founder of Trio SEO, a B2B SEO agency focused on helping companies turn content into predictable revenue growth. Before launching Trio SEO, Steven built and scaled a portfolio of more than 40 websites, gaining deep experience in organic traffic generation, systems development, and content operations.

    Today, he works with growth-focused companies to develop long-term SEO strategies that compound authority, lead generation, and brand visibility without reliance on paid advertising.


    Connect with Steven Schneider
    LinkedIn: https://www.linkedin.com/in/schneis/
    Website: https://trioseo.com

    Connect with Executive Connect
    Website: https://www.executiveconnectpodcast.com
    LinkedIn: https://www.linkedin.com/in/melissa-aarskaug
    YouTube: Executive Connect Podcast
    Instagram: @executiveconnectpodcast
    TikTok: @executiveconnectpodcast
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    30 Min.
  • High-Impact PR in a Divided Media World: How to Break Through Without Selling Out | Kurt Osenlund

    High-Impact PR in a Divided Media World: How to Break Through Without Selling Out | Kurt Osenlund
    Feb 18 2026
    How Can Leaders Communicate Clearly in a World Addicted to Outrage?

    In this episode of the Executive Connect Podcast, host Melissa Aarskaug sits down with Kurt Osenlund, VP at Mark Allen & Co. and former journalist, to unpack how social media reshaped storytelling and why extreme reactions now dominate the media cycle.

    Kurt shares his journey from community newspaper editor to PR executive, explaining how algorithms reward outrage and how echo chambers limit progress. He offers practical guidance for executives and founders who want to build strong brands without chasing every headline. From media literacy and cancel culture to authenticity and long-term brand positioning, this conversation is a powerful reminder that listening, consistency, and clear identity matter more than quick reactions.

    If you want to communicate with confidence, cut through noise, and build trust that lasts, this episode is essential listening.

    What You Will Learn
    • Why social media rewards extreme viewpoints
    • How echo chambers shape public opinion
    • The real-world impact of reaction-driven media
    • Why consistency builds stronger brands than quick statements
    • How to decide when your company should speak up
    • Why active listening is a competitive advantage
    • How to improve your media literacy as a leader
    • The role of authenticity in personal and executive branding
    • Why chasing trends can damage long-term credibility
    • How thoughtful communication wins in divided environments
    Chapters
    (00:43) Kurt's journey from journalism to PR leadership
    (03:20) Before and after social media in storytelling
    (05:48) Echo chambers and their real-world consequences
    (11:56) How brands compete in a click-driven world
    (13:12) When companies should and should not take a public stance
    (18:29) The power of listening in client relations
    (29:13) Media literacy and being a smarter consumer
    (33:19) Brand identity vs reacting to cultural shifts
    (36:16) Authenticity and personal branding
    (39:14) Cancel culture and seeking the full story
    (40:50) Final advice for leaders

    Guest Bio
    Kurt Osenlund is Vice President at Mark Allen & Co., a PR firm representing creative companies. He previously served as editor of Out Magazine and has written for publications including Esquire, Time Out New York, and Slant Magazine. With more than 20 years in media and communications, Kurt specializes in client relations, brand positioning, and helping leaders tell stories that resonate with clarity and integrity.

    Connect with Kurt Osenlund
    Website: https://www.markallenco.com
    PrideNow Division: https://www.pridenow.co
    LinkedIn: R. Kurt Osenlund
    Instagram/X: @rkurtosenlund

    Connect with Executive Connect
    Website: https://www.executiveconnectpodcast.com
    YouTube: Executive Connect YouTube Channel
    LinkedIn: Melissa Aarskaug
    Instagram: @executiveconnectpodcast
    TikTok: @executiveconnectpodcast
    Facebook: Executive Connect
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    42 Min.
  • How to Build a Digital Marketing Strategy That Actually Delivers ROI | Corey Morris

    How to Build a Digital Marketing Strategy That Actually Delivers ROI | Corey Morris
    Feb 17 2026
    Is your digital marketing strategy driving real revenue or just creating more noise?

    In this episode of the Executive Connect Podcast, host Melissa Aarskaug sits down with Corey Morris, award-winning marketer and CEO of Voltage Digital, to break down why most companies waste money on tactics without a true growth plan.

    Corey shares how misaligned content, unclear metrics, and scattered execution lead to unsubscribes, burnout, and lost prospects. He introduces his START planning framework and explains how leaders can align marketing, sales, and operations around real business outcomes.

    From AI and automation to authentic communication and human-centered branding, this conversation delivers a practical blueprint for building marketing systems that scale profitably.
    If you want marketing that works, converts, and supports long-term growth, this episode is essential listening.

    What You Will Learn
    • Why most digital marketing fails to generate real ROI
    • How to stop wasting money on disconnected tactics
    • The START framework for building scalable marketing systems
    • How to align sales, marketing, and leadership around shared goals
    • Why content timing and relevance matter more than volume
    • How to use AI without losing authenticity
    • How to build marketing systems that adapt and scale
    • Why human connection outperforms automation alone


    Chapters

    (00:00) Why irrelevant content kills engagement
    (01:03) Corey’s journey into digital strategy
    (02:12) The ROI lesson that changed everything
    (03:41) Building a system that delivered 2300 percent ROI
    (05:18) Strategy vs tactics in marketing
    (06:45) Why marketing must be treated as an investment
    (08:25) Defining success across departments
    (10:57) The START planning framework explained
    (12:56) Turning strategy into execution
    (15:42) Avoiding burnout through focused planning
    (17:25) Review, reporting, and real attribution
    (19:03) Building systems that survive leadership changes
    (21:29) Staying agile in fast-changing markets
    (24:51) Using AI the right way in marketing
    (27:31) Why personalization beats mass automation
    (30:07) Creating content people actually read
    (33:31) Testing instead of following outdated best practices
    (36:44) The power of authenticity in branding
    (40:50) Final advice and where to connect

    Guest Bio

    Corey Morris is an award-winning digital marketing strategist, founder of Digital Marketing Success Plan, and CEO of Voltage Digital. With over two decades of experience helping companies improve ROI, Corey specializes in building integrated systems that connect marketing performance to real business results. He is also a contributor to Search Engine Land and author of The Digital Marketing Success Plan.

    Connect with Corey Morris
    Website: https://thedmsp.com
    Agency: https://voltage.digital
    LinkedIn: https://www.linkedin.com/in/coreymorris

    Connect with Executive Connect
    Website: https://www.executiveconnectpodcast.com
    YouTube: Executive Connect YouTube Channel
    LinkedIn: Melissa Aarskaug
    Instagram: @executiveconnectpodcast
    TikTok: @executiveconnectpodcast
    Facebook: Executive Connect
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    43 Min.
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