How to Turn SEO Into a Revenue Engine for Your Business | Steven Schneider Titelbild

How to Turn SEO Into a Revenue Engine for Your Business | Steven Schneider

How to Turn SEO Into a Revenue Engine for Your Business | Steven Schneider

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 What actually works in SEO today for founders and growth-focused companies?

In this episode of Executive Connect, host Melissa Aarskaug sits down with Steven Schneider, CEO of Trio SEO, to break down the real strategies behind search visibility, content marketing ROI, and scalable organic growth. Steven shares how he built a seven-figure business without paid ads and why most companies misunderstand SEO entirely.

This conversation explores what separates content that converts from content that gets ignored, how founders should think about SEO timelines and investment decisions, and why strategy always matters more than tactics. Steven also explains the biggest AI content mistakes companies are making and how to build a long-term SEO system that compounds authority, leads, and revenue.

If you are a founder, CMO, or executive leader looking to create sustainable growth without relying solely on ads, this episode delivers a practical roadmap.


What You Will Learn
  • What ROI-driven SEO actually looks like for modern businesses
  • The biggest SEO myths founders still believe
  • How to create content that converts into revenue
  • Why strategy matters more than volume in content marketing
  • Realistic timelines for SEO growth and ROI expectations
  • How AI content helps or hurts search performance
  • Metrics that matter beyond traffic, including conversions and revenue
  • The minimum viable SEO strategy for startups and lean teams
  • Why personal brands and podcasts accelerate search authority


Chapters

00:00 Why SEO is misunderstood by founders
01:07 Steven Schneider’s journey into SEO
04:18 Systems and scaling content production
05:49 What ROI-driven SEO really means
07:06 Content that converts versus content that ranks
08:30 How long SEO takes to produce results
09:46 SEO myths and AI misconceptions
12:47 Ideal content length and quality factors
13:56 How to identify weak AI-generated content
15:42 SEO shortcuts that always fail
16:59 Trio SEO process for scalable growth
18:17 Metrics that matter beyond traffic
19:27 Why most content calendars fail
21:08 Where founders should start with SEO
23:34 When SEO is not the right strategy
24:48 Minimum viable SEO for small teams
25:46 Listicles and authority-building tactics
27:30 Podcasting as an SEO accelerator
28:12 Rapid-fire SEO insights


Guest Bio

Steven Schneider is the CEO and Founder of Trio SEO, a B2B SEO agency focused on helping companies turn content into predictable revenue growth. Before launching Trio SEO, Steven built and scaled a portfolio of more than 40 websites, gaining deep experience in organic traffic generation, systems development, and content operations.

Today, he works with growth-focused companies to develop long-term SEO strategies that compound authority, lead generation, and brand visibility without reliance on paid advertising.


Connect with Steven Schneider
LinkedIn: https://www.linkedin.com/in/schneis/
Website: https://trioseo.com

Connect with Executive Connect
Website: https://www.executiveconnectpodcast.com
LinkedIn: https://www.linkedin.com/in/melissa-aarskaug
YouTube: Executive Connect Podcast
Instagram: @executiveconnectpodcast
TikTok: @executiveconnectpodcast
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