How to Build a Digital Marketing Strategy That Actually Delivers ROI | Corey Morris Titelbild

How to Build a Digital Marketing Strategy That Actually Delivers ROI | Corey Morris

How to Build a Digital Marketing Strategy That Actually Delivers ROI | Corey Morris

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 Is your digital marketing strategy driving real revenue or just creating more noise?

In this episode of the Executive Connect Podcast, host Melissa Aarskaug sits down with Corey Morris, award-winning marketer and CEO of Voltage Digital, to break down why most companies waste money on tactics without a true growth plan.

Corey shares how misaligned content, unclear metrics, and scattered execution lead to unsubscribes, burnout, and lost prospects. He introduces his START planning framework and explains how leaders can align marketing, sales, and operations around real business outcomes.

From AI and automation to authentic communication and human-centered branding, this conversation delivers a practical blueprint for building marketing systems that scale profitably.
If you want marketing that works, converts, and supports long-term growth, this episode is essential listening.

What You Will Learn
  • Why most digital marketing fails to generate real ROI
  • How to stop wasting money on disconnected tactics
  • The START framework for building scalable marketing systems
  • How to align sales, marketing, and leadership around shared goals
  • Why content timing and relevance matter more than volume
  • How to use AI without losing authenticity
  • How to build marketing systems that adapt and scale
  • Why human connection outperforms automation alone


Chapters

(00:00) Why irrelevant content kills engagement
(01:03) Corey’s journey into digital strategy
(02:12) The ROI lesson that changed everything
(03:41) Building a system that delivered 2300 percent ROI
(05:18) Strategy vs tactics in marketing
(06:45) Why marketing must be treated as an investment
(08:25) Defining success across departments
(10:57) The START planning framework explained
(12:56) Turning strategy into execution
(15:42) Avoiding burnout through focused planning
(17:25) Review, reporting, and real attribution
(19:03) Building systems that survive leadership changes
(21:29) Staying agile in fast-changing markets
(24:51) Using AI the right way in marketing
(27:31) Why personalization beats mass automation
(30:07) Creating content people actually read
(33:31) Testing instead of following outdated best practices
(36:44) The power of authenticity in branding
(40:50) Final advice and where to connect

Guest Bio

Corey Morris is an award-winning digital marketing strategist, founder of Digital Marketing Success Plan, and CEO of Voltage Digital. With over two decades of experience helping companies improve ROI, Corey specializes in building integrated systems that connect marketing performance to real business results. He is also a contributor to Search Engine Land and author of The Digital Marketing Success Plan.

Connect with Corey Morris
Website: https://thedmsp.com
Agency: https://voltage.digital
LinkedIn: https://www.linkedin.com/in/coreymorris

Connect with Executive Connect
Website: https://www.executiveconnectpodcast.com
YouTube: Executive Connect YouTube Channel
LinkedIn: Melissa Aarskaug
Instagram: @executiveconnectpodcast
TikTok: @executiveconnectpodcast
Facebook: Executive Connect
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