Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wintersummit (Use promotion code: WNTR1000 to get $1,000 off)

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, I break down how to make more money in real estate in 2026 without increasing chaos.

We cover how to think in terms of return on brain damage, why chasing volume and vanity metrics kills profit, and how to structure a simple, focused operation that pays you more with fewer deals. I walk through what to focus on right now: singular focus, treating real estate like a sales and marketing business, using real data to make bets, and scaling profit—not headaches.

If you want higher take-home income with less stress, this episode is your playbook for 2026.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
LinkedIn: https://www.linkedin.com/in/coleruudjohnson
TikTok: https://www.tiktok.com/@coleruudjohnson

Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wintersummit

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, we break down how we’re actually preparing for 2026, not just predicting what the market might do.

We talk through what we’re seeing on the ground—from interest rates and buyer behavior to development headaches, permits, and why this market is testing operators more than ever. We share why we don’t believe 2026 looks anything like 2008, what signals we’re watching, and where we think opportunity will open up for people who stay disciplined.

Most importantly, we focus on the things you can control heading into the next year: your lead flow, sales process, team, pricing, and mindset. The market may stay flat or choppy, but we explain why prepared investors and operators are still getting deals done—and how you can position yourself to do the same.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
LinkedIn: https://www.linkedin.com/in/coleruudjohnson
TikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
Most people think building a business is about ideas, tools, or finding the perfect strategy. It’s not.

In this episode, I share what I’m actually seeing work right now from running Easy Button, working hands-on with hundreds of operators, and being in the middle of building and scaling a real company myself.

If you’re thinking about starting a business, already in one, or feeling stuck despite “doing a lot,” this episode will help you reset your expectations and focus on the work that actually creates progress.

No hype. No shortcuts. Just the reality of building something that lasts.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
LinkedIn: https://www.linkedin.com/in/coleruudjohnson
TikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, we introduce Tyler Eaton, the man behind countless client wins at Easy Button Real Estate. We dive into Tyler’s journey from commercial real estate to becoming the company’s Director of Client Coaching, exploring the grit, setbacks, and breakthroughs that shaped his approach. Expect insights on closing off-market deals, serving over selling, and what truly drives success in today’s real estate market.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
LinkedIn: https://www.linkedin.com/in/coleruudjohnson
TikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, Seattle firefighter Kody Henderson shares his transformation from battling fires to building a real estate business from scratch. After spending a full year chasing his first deal, Kody turned that breakthrough into five deals a year, all while keeping his full-time firefighting job.

He talks about pushing through rejection, the importance of consistency, and how focusing on relationships over quick profits helped him grow. Listeners will learn how Kody built momentum one call, one connection, and one deal at a time, proving that with persistence, anyone can create their own version of financial freedom.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
LinkedIn: https://www.linkedin.com/in/coleruudjohnson
TikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
Ethan Welch went from a decade-long mortgage career to running 7 active real estate projects and building a portfolio aimed at 50 rental units in 5 years. In this episode, he shares how taking action before he was ready, staying obsessed with growth, and building systems turned his side hustle into a predictable 4-deals-a-month business — and his full-time freedom.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
LinkedIn: https://www.linkedin.com/in/coleruudjohnson
TikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, Kevin Clark shares how he walked away from his W-2 sales job to go all-in on real estate and landed a $1M+ deal in Portland soon after.

He opens up about the mindset shift from employee to entrepreneur, how he learned to master off-market sales, and the patience it took to turn a single lead into a 7-figure opportunity. If you’ve ever wondered what it takes to leave stability behind and bet on yourself, Kevin’s story shows exactly how it’s done.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
LinkedIn: https://www.linkedin.com/in/coleruudjohnson
TikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
After a decade in a W2 job, Karl made the leap into full-time real estate when life forced his hand. What started as a few flips turned into eight projects, rental portfolios, and a growing team.

In this episode, Karl opens up about his journey from burnout to balance, learning to delegate, hire, and turn chaos into a scalable business. Plus, hear how a tornado that destroyed his property led to a major development opportunity and a whole new chapter in his real estate career.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
LinkedIn: https://www.linkedin.com/in/coleruudjohnson
TikTok: https://www.tiktok.com/@coleruudjohnson