• AI Overwhelm is Killing Real Estate Entrepreneurs
    Mar 5 2026

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

    Summary:
    AI is everywhere right now and honestly, we’re seeing a lot of real estate entrepreneurs getting stuck because of it.

    In this episode, we talk about AI overwhelm and why it might actually be slowing your business down instead of speeding it up. We break down where AI can genuinely help (and where it absolutely won’t), why residential real estate is still a people business, and why talking to sellers will always outperform tinkering with tools.

    If you’ve been feeling behind, distracted, or tempted by every new AI update, this one’s for you. Sometimes the real bottleneck isn’t technology… it’s execution.

    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    26 Min.
  • Why Real Estate Marketing Fails When You Expect Results in 30 Days
    Feb 9 2026

    Turn Your Real Estate Business Into a $100,000/Month PROFIT Machine in 2026: https://creative-crafter-3107.kit.com/c527ee14ff?utm_source=youtube&utm_medium=social&utm_campaign=february_workshop

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

    Summary:
    Most real estate investors don’t lose because they can’t find deals, they lose because they stop marketing too early.


    In this episode, we talk about why real estate marketing rarely pays off in the first 30 days, how deals actually develop over time, and why consistent marketing behaves more like a long-term asset than a short-term expense. If you want steadier deal flow, better follow-up results, and a strategy that survives slow markets, this conversation will reset how you think about marketing.


    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    25 Min.
  • The Real Estate Market isn’t Broken — it’s just January
    Jan 16 2026

    Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wintersummit (Use promotion code: WNTR1000 to get $1,000 off)

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

    Summary:
    January always feels strange in real estate — and this year is no different.


    In this episode, we break down why the phones go quiet early in the year, how slow markets actually behave, and why panic is usually the wrong move. We talk interest rates, buyer sentiment, lean business models, and what experienced investors do to stay profitable while everyone else overthinks the slowdown.


    If you’re feeling stuck or second-guessing the market, this episode is your reminder: nothing’s broken — it’s just January.


    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    26 Min.
  • High Profit, Low Brain Damage: The Real Estate Strategy for 2026
    Jan 9 2026

    Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wintersummit (Use promotion code: WNTR1000 to get $1,000 off)

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

    Summary:
    In this episode, I break down how to make more money in real estate in 2026 without increasing chaos.

    We cover how to think in terms of return on brain damage, why chasing volume and vanity metrics kills profit, and how to structure a simple, focused operation that pays you more with fewer deals. I walk through what to focus on right now: singular focus, treating real estate like a sales and marketing business, using real data to make bets, and scaling profit—not headaches.

    If you want higher take-home income with less stress, this episode is your playbook for 2026.

    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    15 Min.
  • 2026 Real Estate Outlook: What to Do Now to Win Later
    Dec 23 2025

    Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wintersummit

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

    Summary:
    In this episode, we break down how we’re actually preparing for 2026, not just predicting what the market might do.

    We talk through what we’re seeing on the ground—from interest rates and buyer behavior to development headaches, permits, and why this market is testing operators more than ever. We share why we don’t believe 2026 looks anything like 2008, what signals we’re watching, and where we think opportunity will open up for people who stay disciplined.

    Most importantly, we focus on the things you can control heading into the next year: your lead flow, sales process, team, pricing, and mindset. The market may stay flat or choppy, but we explain why prepared investors and operators are still getting deals done—and how you can position yourself to do the same.

    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    26 Min.
  • What It Actually Takes to Build a Business
    Dec 16 2025

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

    Summary:
    Most people think building a business is about ideas, tools, or finding the perfect strategy. It’s not.

    In this episode, I share what I’m actually seeing work right now from running Easy Button, working hands-on with hundreds of operators, and being in the middle of building and scaling a real company myself.

    If you’re thinking about starting a business, already in one, or feeling stuck despite “doing a lot,” this episode will help you reset your expectations and focus on the work that actually creates progress.

    No hype. No shortcuts. Just the reality of building something that lasts.

    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    15 Min.
  • The Man Behind the Wins: How Tyler Eaton Helps Real Estate Investors Succeed
    Nov 25 2025

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

    Summary:
    In this episode, we introduce Tyler Eaton, the man behind countless client wins at Easy Button Real Estate. We dive into Tyler’s journey from commercial real estate to becoming the company’s Director of Client Coaching, exploring the grit, setbacks, and breakthroughs that shaped his approach. Expect insights on closing off-market deals, serving over selling, and what truly drives success in today’s real estate market.

    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    27 Min.
  • The 12-Month Shift: How a Seattle Firefighter Closed 5 Deals While Working Full-Time
    Nov 18 2025

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

    Summary:
    In this episode, Seattle firefighter Kody Henderson shares his transformation from battling fires to building a real estate business from scratch. After spending a full year chasing his first deal, Kody turned that breakthrough into five deals a year, all while keeping his full-time firefighting job.

    He talks about pushing through rejection, the importance of consistency, and how focusing on relationships over quick profits helped him grow. Listeners will learn how Kody built momentum one call, one connection, and one deal at a time, proving that with persistence, anyone can create their own version of financial freedom.

    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    24 Min.