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  • 017 - Think you don’t have time to create beautiful, engaging content? How this busy mum of two is crushing it on social media

    017 - Think you don’t have time to create beautiful, engaging content? How this busy mum of two is crushing it on social media
    Jan 12 2021
    A few months ago, I spoke to a client who made a surprising confession about her social media content. At the time I was amused… But it turns out she isn’t the only one who frantically throws together her daily social media content while hiding out in the bathroom, before her kids wake up.  In fact, winging it seems to be most people’s default when it comes to content creation. Trouble is, winging it can create a number of problems, which dramatically lower the impact of your marketing efforts.  It’s why you need a plan.  But it’s not always easy to come up with a solid and consistent plan to market your products and services.  Or to stick to it. Especially when you’re already juggling 1,001 things in your business and day-to-day life.   I’m joined today by a special guest who has all the right answers to help you solve your social media headaches. Jennifer Kolbuc is a veteran social media expert.   After a decade managing social media campaigns for high profile companies, she now helps online entrepreneurs scale their businesses through social media consultancy, coaching and online programmes.  In this episode, Jennifer shares her best tips and strategies to help you create beautiful, high-value content without burning yourself out even if you feel like you don’t have time. Here’s what’s inside: The simple mindset shift that lets you create dialled-in social media content even if you’ve struggled to stay consistent in the past  The No.1 energy suck that prevents online entrepreneurs from making an impact with their marketing - it’s super easy to avoid, IF you stop it before it takes hold The free tool that makes your content ideas burst out more freely than f-bombs in an East End dive bar The weird place thousands of entrepreneurs go to create their social media content - and why it could be hurting your business more than you think  How to create a never-ending supply of insta-perfect photos even if you don’t have time to wash or get dressed  What is UGC and how did Jennifer use it to grow her client’s account from 1,800 to 44,000 followers without straining to create unique content? The best way to boost your post engagement and get seen by more of your dream clients - do this while enjoying your morning cuppa   Why digital marketers can’t afford to ignore TikTok even if your audience doesn’t hang out there  Grab Jennifer’s Resources  Visit Jennifer’s website at http://www.mountaintopconsulting.ca (www.mountaintopconsulting.ca)  For more information on her social media packages: https://mountaintopconsulting.ca/social-media-packages/ ( https://mountaintopconsulting.ca/social-media-packages/ ) To download your copy of Jennifer’s free content calendar, visit https://www.subscribepage.com/2021-content-calendar (https://www.subscribepage.com/2021-content-calendar ) Check out Jennifer’s Hashtag Workbook and Workshop https://www.subscribepage.com/hashtag_workbook_and_webiniar (HERE)  My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) -  Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how I can help you increase sales and grow your business
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    44 Min.
  • 016: Are These Scarcity and Urgency Blunders Doing Permanent Harm to Your Sales Conversions?

    016: Are These Scarcity and Urgency Blunders Doing Permanent Harm to Your Sales Conversions?
    Jan 5 2021
    If you’ve been running your online business for a while, it’s likely you’ve received a ton of launch emails with subject lines like… “Hurry, only 24 hours left until the cart closes” “Tick tock...one hour to go…” Or “Almost sold out - just 2 slots left” Or maybe you’ve suddenly felt the urge to buy a product you really didn’t need on Amazon because the listing told you there’s only one left. This is scarcity and urgency in action. Most online business owners are familiar with the importance of scarcity and urgency to boost conversions. If you give your prospects an excuse to procrastinate, it’s likely they won’t buy now (or at any point in the future). Which is why limiting availability or imposing a deadline can boost sales conversions by as much as 330%. However, it’s crucial to deploy scarcity and urgency in your sales messages with caution AND integrity.   Which is what I share in this week’s episode of the Conversion Choreography show. I’ll dive into some of the biggest howlers I see online business owners make when it comes to using scarcity and urgency in their sales strategies. As well as some of the best tips and strategies to help you maximise the impact of scarcity and urgency in your marketing, without destroying trust or hurting your long-term relationships. Here’s what’s inside: How to avoid accidentally turning off paying customers by giving them what they want - you might please one buyer but you could be ticking off hundreds of others  How NEVER to sell an evergreen programme and what to do instead to boost sales with integrity  Why the good guys fear scarcity and urgency...and why their fear is costing them thousands of pounds’ worth of sales  The best way to create genuine urgency that reinvigorates even the stalest evergreen programmes, without eroding trust or the perceived value of your offer   Why meeting high demand for your live launch programme could actually damage your reputation The secret to selling out future live launches to sizzling hot leads without launching again How NOT to offer Fast Action bonuses - the common launch strategy you must avoid if you want to make consistent, long-term sales to buyers who love you  The No.1 way to do permanent damage your reputation during a live launch       My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) - Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how I can help you increase sales and grow your business
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    19 Min.
  • 015: Four ways to turn beige email copy into personality-packed inbox fodder your prospects can’t wait to devour

    015: Four ways to turn beige email copy into personality-packed inbox fodder your prospects can’t wait to devour
    Dec 29 2020
    How many times have you come back from a holiday and set about the mundane task of clearing out your inbox? And have you ever stopped to pay attention to how few of those emails you actually feel compelled to read immediately or save for later? The average human receives at least 15 marketing emails every single day. Most of those emails are either stuffy, boring or just plain spamtastic. It’s no wonder the average email open rate is way below 20%. That’s because most marketing emails are instantly assigned to the “B-pile”.. Most email marketers vomit a few lines of copy into their email marketing software without much consideration for the way it might land. The good news is, there are several techniques you can implement in your email copy, to help you work your way onto the email A-pile. The result? You achieve higher open, click and reply rates on every email you send. Which is why I’m excited to share these 4 ways to transform beige email copy into personality-packed inbox fodder your prospects can’t wait to devour.  Here’s what’s inside: The crucial difference between A-pile and B-pile mail, and why 99% of marketing emails are destined to go straight in the e-trash The real reason most marketing emails suck - anyone who’s ever had a job risks making this mistake Why ignoring everything you learned at school is the key to spicing up your email copy and boosting your sales conversions The ninja writing move that makes your readers 60,000 times more likely to engage with your emails - the world’s greatest copywriters do this in every piece of copy they create  Commonly-used words you should never include in your email copy - millions of email marketers accidentally kill their emails with these words  The 20-second strategy almost every email marketer ignores that makes your emails practically impossible to forget  Links mentioned in the Show Listen to Blur’s Song 2 for the secret to closing strong https://youtu.be/SSbBvKaM6sk (Song 2 by Blur)  https://prettyflycopy.com/ (Click here to get Justin Blackman’s) guide to the perfect email sign-off My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) - Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how I can help you increase sales and grow your business Check out the Blog If you’re more of a reader than a listener, you can also enjoy this content in blog form. Click http://www.wordistry.co.uk/2020/12/29/how-to-increase-your-email-open-rates/ (HERE) to check out the blog.
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    22 Min.
  • 014 - This “Pseudo-Content Strategy” sizzles up cold leads, boosts your sales and lowers your ad costs

    014 - This “Pseudo-Content Strategy” sizzles up cold leads, boosts your sales and lowers your ad costs
    Dec 22 2020
    Not too long ago, running cold traffic to a product sales page was cheaper than chips in a greasy spoon cafe. You could chuck a few pence in the ad machine, crank the dial and sales chimed through for less than a pound. Sadly, a couple of things have happened in the last few years. Ad platforms like Facebook, Google and YouTube have become way more expensive, as more and more businesses shift from traditional media to digital advertising. The other problem is that online audiences have got wise to ads in the newsfeed. They anticipate them. And they avoid them. OR...if you DO have a great ad with great targeting, the people who click those links erect a 10ft BS wall with a supersonic bollocks-o-meter scanning your copy. That’s because cold audiences are skeptical. They’ve seen and heard it all. Which means lower conversion rates and sky high cost per conversion.   So what can you do about it?   The good news is there is a way to warm up cold traffic and persuade by stealth….kinda like a trojan horse. It’s a way that allows you to frame your promotion within a ton of value, while laying the groundworks to move your prospects closer to the sale. What is this voodoo magic?  It’s the magic of advertorials. Which is what we’re going to talk about with today’s special guest, Rachel Mazza. Here’s what’s inside: How to increase your sales by promoting your competitors’ products - Dollar Shave Club do this to generate millions of dollars in revenue The best way to make high-profile publications beg to host your ads on their platform (for free) The single page of faux content the world’s most successful entrepreneurs insert midway through their funnel to sky-rocket their sales conversions The No.1 reason why every business owner should hire more mums IF they want to get sh*t done fast What every business owner must do BEFORE trying to make sales to a skeptical audience who’s heard it all before Why personal stories are the ultimate mid-funnel conversion catalyst, especially in competitive markets  How a pair of former Gap Yaah travellers got direct response A-listers like Laura Belgray and Marcella Allison to appear on their podcast The most effective, hack-free method to consistently grow your business - ANYONE can easily beat the competition to their dream clients by implementing this strategy   Rachel’s Resources Download your copy of Rachel’s CTA (Cold Traffic Activation) Guide and discover 5 steps to warm up cold and skeptical audiences so you can pay less for traffic and convert more cold prospects. Click HERE to grab your copy >> https://rachelmazza.com/ (https://rachelmazza.com/) Visit http://www.businessofwritingpodcast.com/ (www.businessofwritingpodcast.com/) to listen to Rachel’s amazing podcast (it’s one of my absolute favourites)   To find out more about coaching with Rachel, you’ll find her and Kevin Rogers inside http://www.copychief.com (www.copychief.com)  And if you’re interested in learning more about Eugene Schwartz’s awareness scale you can check out Breakthrough Advertising https://breakthroughadvertisingbook.com/ (https://breakthroughadvertisingbook.com/) (Yes, that is the actual price but it’s worth every penny) My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) - Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how I can help you increase sales and grow your business
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    32 Min.
  • 013: Four Super Simple Ways to Sky-Rocket Your Sales Over Email Without Searching for a Single New Lead

    013: Four Super Simple Ways to Sky-Rocket Your Sales Over Email Without Searching for a Single New Lead
    Dec 15 2020
    Only a few short years ago, online business owners could attract a consistent flow of new leads through organic social media. Or via Facebook ads that were so cheap it was like a low cost vending machine, churning out qualified leads a few cents at a time. It’s why entrepreneurs who sit high on the Snake Oil Spectrum were able to focus 100% of their attention on shiny new lead gen hacks, in order to sell crappy products that failed to deliver the results they promised. For better or worse, those days are gone. And with the massive increase in bricks and mortar businesses shifting online in the wake of the COVID pandemic, competition for online attention is about to get a whole lot fiercer. Studies show that it’s now 9 TIMES cheaper and easier to generate repeat sales from existing buyers than it is to make a sale from new customers. Which is why neglecting your most loyal clients is a business disaster waiting to happen. It’s also why I want to talk to you today about how you can use email to increase your sales without needing to search for a single new lead.  Here’s what’s inside: Why every email marketer needs to ditch ‘hard-teaching’ or ‘hard-selling’ emails, and swap them out for a different approach that makes it practically impossible for your subscribers to leave your list  How to avoid List Fatigue so you earn the right to make regular offers to your subscribers instead of milking your list like a cash cow whenever your business gets thirsty 3 simple post-purchase questions to ask your buyers that help create a virtuous buying cycle and compound your long-term sales conversions The little-known psychological impact of a winning order confirmation email which helps boost customer satisfaction rates and increase customer lifetime value  How an easy-to-implement auto-responder can sky-rocket clients’ results and transform engagement in your self-study programmes Why post-purchase marketing is AS (if not more) important than pre-sale conversion strategies How to use upsells and cross-sells to enhance your customers’ experience and create lifelong mega fans The No.1 trap that snags even the most well-meaning affiliate marketers, and how to avoid it        My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) - Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how Anna can help your business Blog Post If you’re more of a reader than a listener, I’ve also shared this content in a blog post. Click https://www.wordistry.co.uk/2020/12/15/email-marketing-to-drive-customer-loyalty/ (HERE) to check it out. 
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    22 Min.
  • 012: The one about why these key story types give you the secret to making more sales

    012: The one about why these key story types give you the secret to making more sales
    Dec 8 2020
    If you’ve been running your online business for a while it’s likely you’ve heard a lot about the power of sharing stories in your sales copy. Stories work amazingly well no matter which channel or medium you’re using, whether it’s Facebook ads, email, long form sales pages, video scripts, webinars. Anywhere you need copy you know you’ll engage far better with your audience IF you tell a compelling story. But knowing which stories to tell is one of the biggest struggles I hear from online business owners.  They know they SHOULD be telling more stories but they don’t know which ones are relevant and which ones will make them sound a bit...crazy. And so, they often default to unengaging “hard-teaching” or hard selling copy which doesn’t do much for their conversions. Which is why I want to spend today’s episode explaining a couple of reasons WHY storytelling is so powerful.  Plus, I’m going to share with you 3 of the 9 key story types you need to share to engage your audience and make more sales. Here’s what’s inside: The real reason why the world’s most profitable coaches and course creators attract almost all the online business (it’s not the results they achieve for their clients) Why storytelling makes your messages stick like barnacles without needing to flog your prospects with endless promos Three of the 9 key story types that transform your lukewarm leads into obsessed mega fans  The secret to a killer Origin Story and what makes it the ultimate zero-sleaze objection smasher What a scheduling tool can teach you about the power of storytelling in a ferocious marketplace How to use client success stories to overcome skepticism and move your prospects closer to the sale The reason why most client reviews suck and how to squeeze the maximum story juice out of your testimonials  How to steal other people’s stories and use them to explain complex concepts or offers without melting your prospects’ brains (or getting sued for plagiarism)     Resources Mentioned in the Show Get on Justin Blackman’s email list https://prettyflycopy.com/voiceguides/ (https://prettyflycopy.com/voiceguides/)  My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) -  Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how An
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    22 Min.
  • 011: The one about how to fix your leaky marketing funnel

    011: The one about how to fix your leaky marketing funnel
    Dec 1 2020
    How many times have you read a piece of copy, and wondered how on earth the writer managed to read your mind? It’s like they have a camera pointing straight into the depths of your amygdala, and they’re speaking directly to you, your darkest fears and your unspoken desires? Then, how many times have you tried to replicate that impact, only to get stuck because you have no idea what to say to make that level of emotional connection with your buyers? What if there was a way to shortcut the process of understanding what really drives your clients to buy...and gain deep insight into the minds of your prospects, without having to analyse every single one of them individually?  The good news is, today’s guest has figured out exactly how to do just that.       Jody Robertson is a retired military pilot turned direct response copywriter who uses her own Primal Persuasion system to create high-converting marketing funnels for ambitious entrepreneurs. Here’s what’s inside: How military persuasion techniques are the secret to writing winning bullets   The real reason why your funnel isn’t generating more sales for your business Russel Brunsen’s little-known secret to online business success (it’s nothing to do with your mindset or expertise) The overwhelming fear that stops talented online business owners from understanding what’s really going on inside their funnels  What is Primal Persuasion and how can it help you write irresistible sales copy?  How understanding ‘life traps’ will give you an exponential edge when it comes to connecting with and converting your audience  3 of the most common life traps that help you delve understand the collective mindset of your market and make more sales  What sequins taught Jody about why persuasion strategies should ONLY be used for good    Jody’s Resources You can find out more about Jody and her Primal Persuasion System via her website http://www.funnelcopyexperts.com (www.funnelcopyexperts.com)  And get onto her new email list by sending her an email at jody@funnelcopyexperts.com https://www.amazon.co.uk/Reinventing-Your-Life-Breakthrough-Behaviour/dp/0452272041/ref=sr_1_1?adgrpid=48649995330&dchild=1&gclid=CjwKCAiAzNj9BRBDEiwAPsL0d9zVvlMf5Oo8dhVXTeWJAHlW5Ww0hD2x35VgJpY68Zy2PaDiBFq9MBoC77kQAvD_BwE&hvadid=259066198995&hvdev=c&hvlocphy=1006886&hvnetw=g&hvqmt=e&hvrand=12505190079255508092&hvtargid=kwd-299832220057&hydadcr=24428_1748934&keywords=reinventing+your+life&qid=1605773513&quartzVehicle=45-608&replacementKeywords=reinventing+your&sr=8-1&tag=googhydr-21 (Grab a copy of Reinventing Your Life by Dr Young and Dr Klosko ) https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X/ref=sr_1_1?dchild=1&keywords=influence&qid=1605774410&sr=8-1 (Grab a copy of Robert Cialdini’s book, Influence) My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) that helps you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) -  Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how Anna can help your business
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    36 Min.
  • 010 - The one about why every industry needs great copy

    010 - The one about why every industry needs great copy
    Nov 24 2020
    For many smaller, local businesses the idea of direct response marketing and copywriting feels like a daunting and time-consuming prospect that won’t make an impact on their bottom line. But here’s the truth… In post-Covid world, the ability to market successfully online is more vital than ever. No matter what type of business you’re in. I’m joined on today’s episode by Claudia Cesarotti.  She’s a direct response copywriter who also runs a highly successful pet care business which she’s owned for over 30 years.   In this episode we talk about the marketing challenges faced by the pet industry and other smaller, local businesses.  Plus we dive into how local businesses can use direct response marketing techniques to enhance their client relationships AND expand their product lines to create new and exciting opportunities that only exist online.  Here’s what’s inside: Why other people’s mistakes are the real key to successful business ownership The core emotional drivers that motivate pet-lovers to spend disproportionate sums of cash on their beloved animals The often-ignored technique that lets you connect with your prospects’ desires EVEN in industries not used to direct response marketing How to successfully pivot your business, after decades in one niche, without letting imposter syndrome steal your success The biggest mistake even the smartest local business owners makes when it comes to marketing their products and services, and how to overcome it The simplest way for local businesses to benefit from the power of email marketing without wasting hours each week writing ineffective copy  Why certain niches generate significantly more profit than others and how to tell if yours is one of them  The unexpected but highly profitable consequence of successful direct response marketing that drives more sales and more profits in your business  Claudia’s Resources You can find out more about Claudia via her website http://www.yourcopywritingsolution.com (www.yourcopywritingsolution.com)  And get onto her new email list by sending her an email at yourcopywritingsolution@gmail.com  My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) that helps you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) -  Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how Anna can help your business
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    32 Min.