The Conversion Choreography Show Titelbild

The Conversion Choreography Show

The Conversion Choreography Show

Von: Anna Iveson
Jetzt kostenlos hören, ohne Abo

Nur 0,99 € pro Monat für die ersten 3 Monate

Danach 9.95 € pro Monat. Bedingungen gelten.

Über diesen Titel

 For most online business owners, direct response marketing can feel like a murky world of insider secrets, reserved for the few and not the many. The truth is, once you know the right persuasion techniques and strategies EVERYONE has what it takes to nail direct response marketing and sky-rocket their business. On this show, I'll walk you through everything you need to know to create high-converting marketing funnels using cutting edge frameworks that are working right now, out in the market. If you're looking for no fluff, actionable advice to help you boost conversions and make more sales, the Conversion Choreography Show is here to help.Copyright 2021 Anna Iveson Management & Leadership Marketing & Vertrieb Persönliche Entwicklung Persönlicher Erfolg Ökonomie
Folgen
  • 017 - Think you don’t have time to create beautiful, engaging content? How this busy mum of two is crushing it on social media

    017 - Think you don’t have time to create beautiful, engaging content? How this busy mum of two is crushing it on social media
    Jan 12 2021
    A few months ago, I spoke to a client who made a surprising confession about her social media content. At the time I was amused… But it turns out she isn’t the only one who frantically throws together her daily social media content while hiding out in the bathroom, before her kids wake up.  In fact, winging it seems to be most people’s default when it comes to content creation. Trouble is, winging it can create a number of problems, which dramatically lower the impact of your marketing efforts.  It’s why you need a plan.  But it’s not always easy to come up with a solid and consistent plan to market your products and services.  Or to stick to it. Especially when you’re already juggling 1,001 things in your business and day-to-day life.   I’m joined today by a special guest who has all the right answers to help you solve your social media headaches. Jennifer Kolbuc is a veteran social media expert.   After a decade managing social media campaigns for high profile companies, she now helps online entrepreneurs scale their businesses through social media consultancy, coaching and online programmes.  In this episode, Jennifer shares her best tips and strategies to help you create beautiful, high-value content without burning yourself out even if you feel like you don’t have time. Here’s what’s inside: The simple mindset shift that lets you create dialled-in social media content even if you’ve struggled to stay consistent in the past  The No.1 energy suck that prevents online entrepreneurs from making an impact with their marketing - it’s super easy to avoid, IF you stop it before it takes hold The free tool that makes your content ideas burst out more freely than f-bombs in an East End dive bar The weird place thousands of entrepreneurs go to create their social media content - and why it could be hurting your business more than you think  How to create a never-ending supply of insta-perfect photos even if you don’t have time to wash or get dressed  What is UGC and how did Jennifer use it to grow her client’s account from 1,800 to 44,000 followers without straining to create unique content? The best way to boost your post engagement and get seen by more of your dream clients - do this while enjoying your morning cuppa   Why digital marketers can’t afford to ignore TikTok even if your audience doesn’t hang out there  Grab Jennifer’s Resources  Visit Jennifer’s website at http://www.mountaintopconsulting.ca (www.mountaintopconsulting.ca)  For more information on her social media packages: https://mountaintopconsulting.ca/social-media-packages/ ( https://mountaintopconsulting.ca/social-media-packages/ ) To download your copy of Jennifer’s free content calendar, visit https://www.subscribepage.com/2021-content-calendar (https://www.subscribepage.com/2021-content-calendar ) Check out Jennifer’s Hashtag Workbook and Workshop https://www.subscribepage.com/hashtag_workbook_and_webiniar (HERE)  My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) -  Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how I can help you increase sales and grow your business
    Mehr anzeigen Weniger anzeigen
    44 Min.
  • 016: Are These Scarcity and Urgency Blunders Doing Permanent Harm to Your Sales Conversions?

    016: Are These Scarcity and Urgency Blunders Doing Permanent Harm to Your Sales Conversions?
    Jan 5 2021
    If you’ve been running your online business for a while, it’s likely you’ve received a ton of launch emails with subject lines like… “Hurry, only 24 hours left until the cart closes” “Tick tock...one hour to go…” Or “Almost sold out - just 2 slots left” Or maybe you’ve suddenly felt the urge to buy a product you really didn’t need on Amazon because the listing told you there’s only one left. This is scarcity and urgency in action. Most online business owners are familiar with the importance of scarcity and urgency to boost conversions. If you give your prospects an excuse to procrastinate, it’s likely they won’t buy now (or at any point in the future). Which is why limiting availability or imposing a deadline can boost sales conversions by as much as 330%. However, it’s crucial to deploy scarcity and urgency in your sales messages with caution AND integrity.   Which is what I share in this week’s episode of the Conversion Choreography show. I’ll dive into some of the biggest howlers I see online business owners make when it comes to using scarcity and urgency in their sales strategies. As well as some of the best tips and strategies to help you maximise the impact of scarcity and urgency in your marketing, without destroying trust or hurting your long-term relationships. Here’s what’s inside: How to avoid accidentally turning off paying customers by giving them what they want - you might please one buyer but you could be ticking off hundreds of others  How NEVER to sell an evergreen programme and what to do instead to boost sales with integrity  Why the good guys fear scarcity and urgency...and why their fear is costing them thousands of pounds’ worth of sales  The best way to create genuine urgency that reinvigorates even the stalest evergreen programmes, without eroding trust or the perceived value of your offer   Why meeting high demand for your live launch programme could actually damage your reputation The secret to selling out future live launches to sizzling hot leads without launching again How NOT to offer Fast Action bonuses - the common launch strategy you must avoid if you want to make consistent, long-term sales to buyers who love you  The No.1 way to do permanent damage your reputation during a live launch       My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) - Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how I can help you increase sales and grow your business
    Mehr anzeigen Weniger anzeigen
    19 Min.
  • 015: Four ways to turn beige email copy into personality-packed inbox fodder your prospects can’t wait to devour

    015: Four ways to turn beige email copy into personality-packed inbox fodder your prospects can’t wait to devour
    Dec 29 2020
    How many times have you come back from a holiday and set about the mundane task of clearing out your inbox? And have you ever stopped to pay attention to how few of those emails you actually feel compelled to read immediately or save for later? The average human receives at least 15 marketing emails every single day. Most of those emails are either stuffy, boring or just plain spamtastic. It’s no wonder the average email open rate is way below 20%. That’s because most marketing emails are instantly assigned to the “B-pile”.. Most email marketers vomit a few lines of copy into their email marketing software without much consideration for the way it might land. The good news is, there are several techniques you can implement in your email copy, to help you work your way onto the email A-pile. The result? You achieve higher open, click and reply rates on every email you send. Which is why I’m excited to share these 4 ways to transform beige email copy into personality-packed inbox fodder your prospects can’t wait to devour.  Here’s what’s inside: The crucial difference between A-pile and B-pile mail, and why 99% of marketing emails are destined to go straight in the e-trash The real reason most marketing emails suck - anyone who’s ever had a job risks making this mistake Why ignoring everything you learned at school is the key to spicing up your email copy and boosting your sales conversions The ninja writing move that makes your readers 60,000 times more likely to engage with your emails - the world’s greatest copywriters do this in every piece of copy they create  Commonly-used words you should never include in your email copy - millions of email marketers accidentally kill their emails with these words  The 20-second strategy almost every email marketer ignores that makes your emails practically impossible to forget  Links mentioned in the Show Listen to Blur’s Song 2 for the secret to closing strong https://youtu.be/SSbBvKaM6sk (Song 2 by Blur)  https://prettyflycopy.com/ (Click here to get Justin Blackman’s) guide to the perfect email sign-off My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) - Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how I can help you increase sales and grow your business Check out the Blog If you’re more of a reader than a listener, you can also enjoy this content in blog form. Click http://www.wordistry.co.uk/2020/12/29/how-to-increase-your-email-open-rates/ (HERE) to check out the blog.
    Mehr anzeigen Weniger anzeigen
    22 Min.
Noch keine Rezensionen vorhanden