In this annual State of the Union–style episode, ROOST Founder & CEO Chris McAllister reflects on a pivotal year of rebuilding, professionalization, and strategic positioning—and lays out a clear, grounded vision for 2026 and beyond.

Joined by ROOST’s Marketing Director and longtime podcast partner Laci LeBlanc, Chris breaks down what actually moved the needle in 2025—not buzzwords, not vanity metrics, but real operational upgrades that improved owner profitability, team effectiveness, and long-term scalability.

This is not a highlight reel. It’s a candid operating report from inside a real, growing real estate company—what worked, what had to be rebuilt, and what’s now possible because the foundation is finally right.

Whether you’re a landlord, investor, agent, property manager, or business owner thinking about scale without losing your soul, this episode offers practical insight and a clear lens for evaluating your own next season.

KEY TAKEAWAYS

• How Rehab & Maintenance 2.0 evolved from a reactive cost center into a profitability engine
• Why Owner Portfolio Reviews became the most valuable—and personal—work ROOST does
• How ROOST intentionally became a media company, using YouTube and avatar-driven content to educate, attract, and scale trust
• The team investments that had to happen before meaningful growth was possible
• Why migrating marketing and referrals into HighLevel changed everything
• A deep look at “Hey Chris, Buy Me a Beer”, ROOST’s referral partner program built for modern agents and professionals
• The launch of a unified investor ecosystem combining Invest With ROOST and ROOST Portfolio Management
• New initiatives in publishing, recruiting, leasing, and brand experience heading into 2026
• The long-term vision behind Boutique@Scale—and why it’s harder (and more valuable) than it sounds

LINKS

• ROOST Rehab & Maintenance – The Key to Your Profitability (and Ours)
• ROOST YouTube Channel – Content You Can Trust
• GoHighLevel – CRM Software that Automates What Makes Sense so We Can Personally Manage Relationships (Full Disclosure: This is an affiliate link!)
• Invest with ROOST – For Investors with Fewer than 50 Properties
• ROOST Portfolio Management – For Investors with More than 50 Properties
• Learn With ROOST – View our evergrowing library of resources at the All Things Real Estate Hub.

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

Learn More >>> The All Things Real Estate Resource Hub

In this episode, Chris and Laci sit down with Stephanie Dobler, one of ROOST’s newest Realtors in Ohio. Stephanie entered real estate just over a year ago with no prior industry background — and has already celebrated her first closing and her first listing.

What makes Stephanie stand out is her mindset: she’s open to learning, self-motivated, and has fully embraced both the Columbus Board of Realtors’ technical training and Buffini & Company’s 100 Days to Greatness as the foundation for her business.

Together, Chris, Laci, and Stephanie walk through the four essential activities of the Connect Practice Track & Grow framework — Connect, Practice, Track, and Grow — and explore how ROOST promotes agent connections, enhances practice, supports business, and coaches for growth.

Listen in to hear all about...

• How Stephanie started building a real estate network from scratch in her first year.
• The role of community involvement, social media, and mentorship in making connections.
• How Buffini’s 100 Days to Greatness program is shaping her daily habits and client service.
• Why tracking early — even small wins — is key to long-term success.

Key Takeaways

• Success in real estate starts with being intentional about connecting with people, even before you have a track record.
• Developing professional practice habits early gives new agents confidence and consistency.
• Tracking isn’t just for top producers — it’s the secret weapon for brand-new agents too.
• When agents commit to these disciplines, they inevitably grow — personally and professionally.

Links

• Stephanie Dobler is a Realtor with ROOST Real Estate Co. in Columbus, Ohio. Licensed in early 2025, Stephanie has built early momentum in her career by combining professional training, personal discipline, and ROOST’s collaborative platform. Stephanie can be reached at Stephanie@ROOSTRealEstateCo.com.
• Visit the Learn with ROOST Resource Hub to access resources and training for agents.
• Be a guest on the Connect Practice Track & Grow Podcast
• Download your FREE copy of Protecting the Goose that Lays the Golden Eggs and learn how to nurture your unique talents in order to create sustainable success in both your professional career and your personal life.
• Visit Career with ROOST to see why we want to join YOUR team!

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

Learn More >>> The All Things Real Estate Resource Hub

In the twelfth and final episode of the Protecting the Goose That Lays the Golden Eggs series, Chris McAllister and Laci LeBlanc revisit the core themes and strategies from the entire 12-part journey. They reflect on the power of boundaries, self-care, unique ability, simplicity, niche marketing, the rhythm of real estate, and long-term wealth-building strategies. This wrap-up offers listeners a concise but powerful roadmap for building a sustainable and profitable real estate business that serves their lives, not the other way around.

Key Takeaways:

• Episode 1 Recap: The importance of setting boundaries and being fully present in both business and personal life.
• Episode 2-3: Professionals create opportunities and make invisible opportunities visible—especially during market downturns.
• Episode 4-5: Lean into your natural unfair advantages (introvert or extrovert) and pursue lifelong improvement through defined stages of growth.
• Episode 6-7: Embrace the rhythm of the real estate year and adopt the joy of missing out (JOMO) to maintain focus and reduce burnout.
• Episode 8-9: Simplify your processes for clarity and sustainability, and invest in real estate to become financially bulletproof.
• Episode 10-11: Use the scorecard to self-assess and follow the 59 Rules to thrive as a top 1% real estate professional.
• Chris and Laci’s Challenge: Revisit your favorite episode, pick one concept, and start applying it to create long-term success.

Quotable Moments:

• “Real estate is an entrepreneurial commitment. Burn the boats.”
• “JOMO allows professionals to prioritize deep relationships over shallow transactions.”
• “The skills that got you out of Egypt won’t get you to the promised land.”

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

Learn More >>> The All Things Real Estate Resource Hub

In this powerhouse episode, Chris McAllister and Laci LeBlanc unveil 59 essential rules for becoming a top 1% real estate professional. Inspired by chef David Chang’s 33 rules for becoming a chef, Chris outlines a comprehensive and unconventional set of practices drawn from decades of experience. This episode offers a rapid-fire overview of all 59 rules, broken into six key themes that serve as a roadmap for long-term success in real estate and beyond.

Whether you're a brand-new agent or a seasoned pro looking to level up, this episode delivers the mindset, habits, and strategic frameworks you need to thrive.

KEY TAKEAWAYS

1. Your Why & Mindset

• Burn your bridges and commit fully to the profession.
• Be unapologetically yourself; authenticity is your brand.
• Embrace the truth: there are no rules, it’s all made up.
• Avoid distractions like social media and board politics.
• Stay out of the local Board of Realtors unless absolutely necessary.

2. Connecting

• Always be connecting—not closing.
• Be an interesting person.
• Don’t work with people who drain you.
• Set boundaries and be ready to walk away.
• Collaborate instead of competing.
• Never pay for leads—learn how to generate your own organically.

3. Practicing

• The boring stuff (admin, follow-up) makes the magic happen.
• Experience is the best teacher—learn by doing.
• Put your phone down and be present.
• Accreditations mean nothing without competence.
• Stay prepared, organized, and responsive.

4. Planning & Tracking

• Leverage financial constraints creatively.
• Adopt a “Profit First” mindset.
• Track everything—even before there’s anything to track.
• Focus on sustainable and scalable habits.
• Say no to shiny objects and distractions.

5. Growing

• Get a coach or mentor.
• Invest in personal development beyond real estate.
• Make invisible opportunities visible.
• Turn setbacks into advances and develop resilience.
• Focus on your strengths, not weaknesses.
• The skills that got you started won’t get you to the next level.

6. Playing the Long Game

• Eat what you grow—build your own pipeline.
• Embrace slow seasons as reset periods.
• Real estate is a marathon—pace yourself.
• Journaling and early mornings are power tools.
• Build a “perfect week” and design a life you actually want.

LINKS

• Inspired by Eat a Peach by David Chang
• Brian Buffini’s 100 Days to Greatness

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

Learn More >>> The All Things Real Estate Resource Hub

This is the tenth episode of our 12-part series called “Protecting the Goose that Lays the Golden Eggs.” Click here to view all the episodes in this series.

In this episode, host Chris McAllister and co-host Laci LeBlanc dive into:

✔️ The eight essential mindsets of top real estate professionals
✔️ A self-assessment scorecard to see where you stand
✔️ How to identify where you are today and where you want to be
✔️ Practical steps to elevate your business and long-term success

And the best part? You can download the free Real Estate Mindset Scorecard in the show notes and follow along!

KEY TAKEAWAYS

The Eight Essential Mindsets of the Best Real Estate Professionals

1. Practice with Joyful Purpose
2. Cultivate Transformational Relationships
3. Exceed Expectations
4. Leverage What Makes You Special
5. Succeed Together
6. Make Invisible Opportunities Visible
7. The Best Keep Getting Better
8. Celebrate Professionalism

The Four Stages of Real Estate Professionals – Where do you fall on the mindset scorecard?

• Column One: Deal Makers – Transaction-focused, chasing quick commissions.
• Column Two: Disillusioned Agents – Struggling to find purpose and fulfillment.
• Column Three: Diehards – Experienced professionals, often resistant to change.
• Column Four: The New Real Estate Professional – Always learning, growing, and leading.

How to Use the Scorecard for Growth

• Download the scorecard in the show notes.
• Score yourself on where you are now and where you want to be.
• Choose one mindset to improve first—small changes lead to big results.
• Use coaching, training, and mentorship to continue progressing.

Why This Matters in Today’s Market

• Success in real estate is not just about working harder but working smarter.
• The agents who thrived in 2024 focused on relationships, education, and adaptability.
• Where you are today is not where you have to stay.

LINKS

• Download the Real Estate Mindset Scorecard PDF here or the interactive version here.
• Visit the Learn with ROOST Resource Hub to access resources and training for agents.
• Be a guest on the Connect Practice Track & Grow Podcast
• Download your FREE copy of 8 Success Mindsets for the NEW Real Estate Professional and learn how to make it in the new real estate business.
• Visit Career with ROOST to see why we want to join YOUR team!

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

Learn More >>> The All Things Real Estate Resource Hub

In this episode of Connect Practice Track & Grow Podcast we are sharing an episode Chris and Laci just recorded for The All Things Real Estate Podcast, where they reflect on the wins of 2024 and share their vision for 2025.

In this “State of the Union” update, Chris discusses key initiatives that shaped the past year, including the launch of the ROOST Investment Gateway, advancements in property management, and the ongoing evolution of the real estate industry post-Sitzer Burnett v. NAR.

Discover how ROOST Real Estate Co. is helping buyers, sellers, landlords, and agents navigate today’s challenges, from leveraging cutting-edge tools to focusing on 5-star service. Chris also shares his personal commitment to building stronger partnerships and maximizing opportunities for clients and team members alike.

Whether you're a homeowner, investor, or real estate professional, this episode will inspire you to make 2025 a year of growth, innovation, and success.

Key Highlights:

• 2024 milestones and what’s next for ROOST.
• Insights into the changing real estate landscape.
• How ROOST is creating value for clients and the community.

Listen now and get ready to embrace the opportunities ahead!

Show Notes

www.AllAboutROOST.com

www.ROOSTInvestmentGateway.com

Why ROOST's Mission Matters

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

Learn More >>> The All Things Real Estate Resource Hub

In part nine of the Protecting the Goose that Lays the Golden Eggs series, Chris McAllister, Laci LeBlanc, and special guest Jill McGregor, CPA, dive deep into the financial strategies every real estate professional needs to know. From leveraging your superpowers as a real estate agent to take advantage of tax benefits to building long-term wealth through real estate investing, this episode is packed with actionable advice for securing your financial future.

Whether you’re just starting your investment journey or looking to refine your approach, this conversation will provide insights to make your path to financial resilience clearer and more achievable.

Key Takeaways:

1. Real Estate as the Ultimate Wealth-Building Tool: Real estate provides cash flow, appreciates over time, and offers unique tax benefits. It’s the most powerful way for real estate professionals to build long-term wealth.
2. The Realtor’s Advantage: Real estate professionals have access to insider knowledge, skilled negotiation abilities, and insight into market trends—giving them a significant edge over traditional investors.
3. Tax Benefits for Real Estate Professionals:
   • Real estate professionals can deduct losses from rental properties against all income, a significant advantage over passive investors.
   • Accelerated depreciation and Section 179 allow for substantial deductions on major expenses like roofs and HVAC systems.
   • Rental income is exempt from self-employment tax, offering further tax savings.
4. Saving for Your First Investment Property:
   • Keep separate budgets for personal and business expenses.
   • Pay yourself first and create a dedicated fund for your down payment.
   • Cut unnecessary expenses and tackle debt aggressively to free up cash flow.
5. Leveraging Real Estate Responsibly: Use other people’s money (mortgages) to control assets that appreciate over time. Start with one property and use its equity to build your portfolio, creating multiple income streams and financial stability.

Actionable Steps:

1. Start Saving: Create a dedicated down payment fund by separating personal and business budgets. Prioritize paying yourself first.
2. Learn the Tax Benefits: Work with a knowledgeable CPA to maximize deductions, including Section 179 and accelerated depreciation.
3. Invest Responsibly: Start small—purchase your first property, leverage your income, and let appreciation and cash flow do the rest.
4. Stay Educated: Read resources like Profit First for Real Estate Professionals to align your finances with your investment goals.

Resources Mentioned:

• Profit First for Real Estate Professionals by David Richter – A guide to managing fluctuating commission income and saving for investment goals.
• The Landlord Profitability Playbook Podcast – A must-listen for real estate investors looking to maximize profitability and simplify operations.

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

Learn More >>> The All Things Real Estate Resource Hub

In part eight of the Protecting the Goose that Lays the Golden Eggs series, hosts Chris McAllister and Laci LeBlanc explore the power of simplification for real estate professionals. As the real estate market undergoes major changes, simplifying your approach isn’t just beneficial—it’s essential. Inspired by the concept of simplifying vs. multiplying, they discuss how to cut through complexity, increase client trust, and ensure long-term success by delivering real value.

Listen in for actionable insights on how to make your processes more straightforward and empower clients to make informed decisions. Discover why simplifying can reduce stress, create efficiencies, and increase your business resilience in a changing market.

Key Takeaways:

1. Embrace a Simplified Mindset: Focus on clarity and minimize complexity. Use Costco’s snack bar model (simple, consistent, high-value offerings) rather than the overly complicated Starbucks model.
2. Empower Clients with Transparency: Keep clients informed at every step with clear, jargon-free explanations of their options and control over the process.
3. Value-Focused Communication: Demonstrate to clients how your experience benefits them directly. Avoid “I” statements and concentrate on how you can help them achieve their goals.
4. Build Long-Term Relationships: Set yourself up as a trusted advisor by nurturing relationships beyond the transaction. This relationship-based approach is essential for generating future business and referrals.
5. Eliminate Unnecessary Complexity in Processes: Let go of practices that no longer serve you and focus on what's effective and valuable for clients.

Quotable Moments:

• “Simplification reduces stress, creates efficiencies, and gives you clarity to operate effectively.” – Chris McAllister
• “Empowering clients with knowledge and transparency builds trust and makes the real estate process smoother for everyone.” – Laci LeBlanc
• “Be a Costco hot dog, not a Starbucks double-shot, venti Frappuccino with oat milk and extra whip.” – Laci LeBlanc

Actionable Steps:

1. Start Simplifying Today: Choose one area of your business to simplify for your clients, whether it’s communication style, contracts, or explaining commission structures.
2. Empower Clients through Transparency: In your next client meeting, focus on providing clear options and control over the process, making clients feel informed and valued.
3. Build Long-Term Relationships: Reach out to a past client to offer advice or updates, reinforcing that you’re a resource for their ongoing real estate needs.

Resources Mentioned:

• Simplifier-Multiplier Collaboration by Dan Sullivan – Inspiration for understanding the power of simplification and multiplication in business.

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

Learn More >>> The All Things Real Estate Resource Hub