How I changee industries with Shelby Purdy

Shelby started her real estate career in 2018, after being in the food service industry for decades. Finding someone's first or next home, or selling their current home, I experienced firsthand the joy as they enter the next phase of their life. Shelby moved to the Cave Creek/Carefree area in 2002, where she has become more involved in the community. As a member of the Scottsdale Area Association, I continually work to improve and expand my training, which has allowed me to become certified to work with Sellers and Buyers, Luxury properties, e-Pro (technology in real estate), and I have obtained my GRI, which is a Graduate Realtor Institute program. I also serve on the Scottsdale Grievance Committee and our Cave Creek Carefree RMS Tour Committee.

Watch it on YouTube: https://youtu.be/16CEA4osyn8

Check out other Podcast episodes. https://carefreecavecreekchamber.libsyn.com

Check out the Chamber. https://carefreecavecreek.org/

Make sure you like and subscribe to our channels to check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community.

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Why social media matters for small businesses.

Let’s start with the basics. Why should a small business owner care about social media? Isn’t it enough to have a website or rely on word of mouth?

I know I hear that often! Social media is vital because it allows small business owners to directly connect with their customers, build relationships, and promote their services in a very cost-effective way. Especially for local businesses, platforms like Facebook, Instagram, and LinkedIn are where potential customers spend a lot of their time, and you want to be where they are. It's also a way to humanize your brand—showcase what’s happening behind the scenes, offer promotions, and share community involvement.

One big misconception business owners have about social media is that they think they need to be on every single platform, or that they need to post every day. But really, it’s more about choosing the right platform for your audience and being consistent with quality content over quantity.

Choose the right platforms for YOUR business

Create engaging content

Post consistently and schedule your posts

Engage with followers

Paid advertising and boosting posts

LINKS

LISTEN TO ALL OUR PODCAST EPISODES: https://carefreecavecreekchamber.libsyn.com

LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER https://carefreecavecreek.org/

Say hello on social:

Facebook: https://www.facebook.com/CarefreeCaveCreekChamberofCommerce

LinkedIn: https://www.linkedin.com/company/carefree-cave-creek-chamber-of-commerce/

Instagram: https://www.instagram.com/carefreecavecreekchamber/

Pinterest: https://www.pinterest.com/CarefreeCaveCreekChamber

Threads: https://www.threads.com/@carefreecavecreekchamber?xmt=AQF0hr_gbHK0ug3_SIzjvhzcz-sc7B06WFpZGkll23Q24To

Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community.

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Mayor John Crane of Carefree talks about his journey into local politics. The highs and lows of being a mayor in a rural community, and how anyone can get involved to work together.

Town of Carefree’s website: https://www.carefree.org/

LISTEN TO ALL OUR PODCAST EPISODES: https://carefreecavecreekchamber.libsyn.com

LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER https://carefreecavecreek.org/

Say hello on social:

Facebook: https://www.facebook.com/CarefreeCaveCreekChamberofCommerce

LinkedIn: https://www.linkedin.com/company/carefree-cave-creek-chamber-of-commerce/

Instagram: https://www.instagram.com/carefreecavecreekchamber/

Pinterest: https://www.pinterest.com/CarefreeCaveCreekChamber

Threads: https://www.threads.com/@carefreecavecreekchamber?xmt=AQF0hr_gbHK0ug3_SIzjvhzcz-sc7B06WFpZGkll23Q24To

Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community.

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Steve tells us about his journey of starting a business and how Tech 4 Life grew the business by being involved in the community, and what the future looks like for his business.

Tech 4 Life: https://techfourlife.com/

480-488-0773 | 748 Easy St, Carefree, AZ 85377

Community Partners: https://techfourlife.com/community-partners-cause-marketing/

LISTEN TO ALL OUR PODCAST EPISODES: https://carefreecavecreekchamber.libsyn.com

LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER https://carefreecavecreek.org/

Say hello on social:

Facebook: https://www.facebook.com/CarefreeCaveCreekChamberofCommerce

LinkedIn: https://www.linkedin.com/company/carefree-cave-creek-chamber-of-commerce/

Instagram: https://www.instagram.com/carefreecavecreekchamber/

Pinterest: https://www.pinterest.com/CarefreeCaveCreekChamber

Threads: https://www.threads.com/@carefreecavecreekchamber?xmt=AQF0hr_gbHK0ug3_SIzjvhzcz-sc7B06WFpZGkll23Q24To

Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community.

#carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz

All new and existing business owners get the number one question: “Tell me a little bit about your business.” This can be your moment to shine or turn off the person you are talking to. I cannot tell you how many networking events I have been to and asked this simple question that should be answered in about 30 seconds, but ends up with them rambling on about I really don’t know what. I can tell you this. Those who rambled on and spoke only about themselves and not how they solved their clients' problems, I have zoned out and will never do business with them or refer them to anyone. Why? Because I have no idea what they do. Who their customers are. And how they concisely solve their customers’ problems.

The importance of an elevator pitch cannot be overstated. In networking scenarios, first impressions are crucial. A well-crafted pitch enables you to:

• Clearly Articulate Your Value Proposition: It allows you to convey your business's unique value concisely.
• Engage Potential Clients or Investors: A compelling pitch can pique interest and lead to further discussions.
• Differentiate Yourself from Competitors: Highlighting what sets you apart can make your business memorable.

Steps to Crafting an Effective Elevator Pitch

1. Identify Your Unique Selling Proposition (USP): Determine what makes your business stand out. This could be a unique product feature, exceptional customer service, or an innovative approach.
2. Define the Problem You Address: Clearly articulate the specific problem or need your business solves. This establishes relevance and resonates with your audience. Only pick one. You may solve many problems but pick the one problem your business solves the most.
3. Present Your Solution: Explain how your product or service effectively addresses the identified problem. Be crystal clear with some kind of metric.
4. Highlight the Benefits: Focus on the value and benefits your solution provides, rather than just its features. People want solutions to their problems, let them know what benefit they will receive by working with you.
5. Include a Call to Action: Conclude with a statement that encourages the listener to take the next step, such as scheduling a meeting or visiting your website.

Best Practices for Your Elevator Pitch

• Keep It Concise: Aim for a duration of 30 to 60 seconds.
• Use Clear and Simple Language: Avoid jargon that might confuse your audience. Avoid industry terms and acronyms.
• Practice Delivery: Rehearse to ensure a natural and confident presentation. Less words, but more concise vibrant words are better than long explanations. If you have to explain something in your pitch, you need to work on it a lot more.
• Tailor to Your Audience: Customize your pitch based on who you're speaking to, emphasizing aspects most relevant to them. Know your audience. You can have 5 different pitches ready to go for 5 different audiences.

Benefits of a Well-Crafted Elevator Pitch

• Enhanced Networking Opportunities: A strong pitch can open doors to new partnerships and clients. This includes referrals.
• Increased Business Visibility: Clearly articulating your value can lead to word-of-mouth referrals. Once again, if you are not clear in your message, no one understands what you do and will not refer to you.
• Improved Confidence: Knowing you can effectively communicate your business boosts self-assurance in various settings. Having a great elevator pitch will boost your confidence even if you hate speaking in front of people.