How I changee industries with Shelby Purdy

Shelby started her real estate career in 2018, after being in the food service industry for decades. Finding someone's first or next home, or selling their current home, I experienced firsthand the joy as they enter the next phase of their life. Shelby moved to the Cave Creek/Carefree area in 2002, where she has become more involved in the community. As a member of the Scottsdale Area Association, I continually work to improve and expand my training, which has allowed me to become certified to work with Sellers and Buyers, Luxury properties, e-Pro (technology in real estate), and I have obtained my GRI, which is a Graduate Realtor Institute program. I also serve on the Scottsdale Grievance Committee and our Cave Creek Carefree RMS Tour Committee.

Watch it on YouTube: https://youtu.be/16CEA4osyn8

Check out other Podcast episodes. https://carefreecavecreekchamber.libsyn.com

Check out the Chamber. https://carefreecavecreek.org/

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Why social media matters for small businesses.

Let’s start with the basics. Why should a small business owner care about social media? Isn’t it enough to have a website or rely on word of mouth?

I know I hear that often! Social media is vital because it allows small business owners to directly connect with their customers, build relationships, and promote their services in a very cost-effective way. Especially for local businesses, platforms like Facebook, Instagram, and LinkedIn are where potential customers spend a lot of their time, and you want to be where they are. It's also a way to humanize your brand—showcase what’s happening behind the scenes, offer promotions, and share community involvement.

One big misconception business owners have about social media is that they think they need to be on every single platform, or that they need to post every day. But really, it’s more about choosing the right platform for your audience and being consistent with quality content over quantity.

Choose the right platforms for YOUR business

Create engaging content

Post consistently and schedule your posts

Engage with followers

Paid advertising and boosting posts

LINKS

LISTEN TO ALL OUR PODCAST EPISODES: https://carefreecavecreekchamber.libsyn.com

LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER https://carefreecavecreek.org/

Say hello on social:

Facebook: https://www.facebook.com/CarefreeCaveCreekChamberofCommerce

LinkedIn: https://www.linkedin.com/company/carefree-cave-creek-chamber-of-commerce/

Instagram: https://www.instagram.com/carefreecavecreekchamber/

Pinterest: https://www.pinterest.com/CarefreeCaveCreekChamber

Threads: https://www.threads.com/@carefreecavecreekchamber?xmt=AQF0hr_gbHK0ug3_SIzjvhzcz-sc7B06WFpZGkll23Q24To

Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community.

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Mayor John Crane of Carefree talks about his journey into local politics. The highs and lows of being a mayor in a rural community, and how anyone can get involved to work together.

Town of Carefree’s website: https://www.carefree.org/

LISTEN TO ALL OUR PODCAST EPISODES: https://carefreecavecreekchamber.libsyn.com

LEARN MORE ABOUT THE CAREFREE CAVE CREEK CHAMBER https://carefreecavecreek.org/

Say hello on social:

Facebook: https://www.facebook.com/CarefreeCaveCreekChamberofCommerce

LinkedIn: https://www.linkedin.com/company/carefree-cave-creek-chamber-of-commerce/

Instagram: https://www.instagram.com/carefreecavecreekchamber/

Pinterest: https://www.pinterest.com/CarefreeCaveCreekChamber

Threads: https://www.threads.com/@carefreecavecreekchamber?xmt=AQF0hr_gbHK0ug3_SIzjvhzcz-sc7B06WFpZGkll23Q24To

Make sure you like and subscribe to our channels so you can check out other great experts sharing their expertise, tips, and strategies to grow your business and contribute to the community.

#carefreecavecreekchamber #podcast #business #businesstips #community #carefreeaz #cavecreekaz