The Art of Telling Stories with Bobby Podesta Titelbild

The Art of Telling Stories with Bobby Podesta

The Art of Telling Stories with Bobby Podesta

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 Welcome back to Snafu with Robin Zander. In this episode, I’m talking with Bobby Podesta, longtime Pixar animator and storyteller. We dig into why storytelling and art matter, and why finding your own voice is more important than copying anyone else. Bobby opens up about his journey as an artist, the imposter syndrome he’s faced, and how he learned to create art in a style that’s truly his. We talk about how he turned a written novel into a graphic novel, translating dialogue and descriptions into illustrations along the way. He shares lessons from his college design teacher about noticing the art all around us—not just in museums or galleries. We also explore how design and storytelling balance function and emotion, in ways you might not even realize in everyday life. Bobby’s story shows that creativity isn’t about perfection – it’s about showing up and being authentic. He gives a fresh perspective on how storytelling shapes the way we see the world and connect with others. This episode is full of insights for anyone who cares about art, design, and telling stories that matter. 00:00 Start 03:13 The Importance of Human Connection in Storytelling Bobby on storytelling Background: 30 years in film, always thinking about story structure. Drama is about “what you’re both keeping back and what you’re waiting to surprise your audience with.” Steve Jobs anecdote Jobs builds suspense with “one more thing.” On stage, he asks: “Has anyone ever wondered what this small pocket is for?” (the tiny jeans pocket). Instead of something expected like a coin, he pulls out “the world’s smallest iPod and people flip out.” Why it works: audience knows the pocket’s size → no need to explain iPod’s dimensions. Structure: setup → familiar norm → question → twist → payoff. Bobby’s takeaway: “That’s really good storytelling, man. It’s really good storytelling.” “People call him a salesperson. Like he’s a great salesman. He’s a great storyteller. If you can tell a good story, you’re pulling people in. That’s the key.” Robin on storytelling & AI His work is making commercials and mini-docs for startups. Says video itself doesn’t matter as much as impact: “What I care about is changing human behavior and changing human emotion.” Believes the value of human storytelling is timeless: “The value of sitting at Homer’s feet and listening to him recite the Iliad is never going to go away.” Bobby on storytelling & art Storytelling = fundamental way to convey and connect. Sees it like art: “Art is a way to express your opinion and how you process the world around you in a manner that hopefully other people can experience and relate to.” Calls art his “oldest friend, who I’ve probably treated the worst… neglected, starved, and then expect it to show up and perform.” Believes everyone can create: “Art is not a zero-sum game… art is ultimately subjective because art is an opinion about how you see the world.” Goal of art/storytelling: help others “find some relationship to the world around them through it.” 06:01 Art as a Form of Expression Robin’s setup Grew up between an artist mother and entrepreneur father – “perfect intersection” of art + business. Distinguishes museum art (“old, on walls”) from art that’s “around us all the time.” Points out modern communicators (Musk, Trump) as powerful storytellers/branders – even if you disagree with the content, “that is great art in the form of good communication.” Asks: why do we separate “high” art (Iliad, museums) from everyday, cultural storytelling (Pixar, branding)? Art is everywhere Bobby uses the car-buying analogy to explain awareness: “You’re looking for a midsize pickup and suddenly you see them everywhere. They didn’t just appear. You’re just paying attention.” Art works the same way – once you start noticing, you realize it’s all around you. Lesson from a design teacher: “If it wasn’t dug up or grown, it’s designed.” Everything man-made carries intention – and therefore, art. Pushes back on the museum-only view of art: “Saying art is only in museums is like saying there are only cars at dealerships. There are cars everywhere. There’s art everywhere.” Examples of art woven into daily life: Clothing, headphones, glasses Desks, chairs, pottery, textiles Buildings, skylines, sidewalk prints Freeway dividers, lamps Even tools: “Go get a hammer. The handle’s probably painted a color. It may be a penny’s worth of art, but it’s art, man.” Definition of art: “All these things are working with that balance between functionality and making you feel something.” Even branding choices – a color, a shape – are designed to evoke feeling. Perspective shift: Once you adjust your lens, “there’s a lot of art out there. It’s really, really amazing.” ...
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