The Art of FOMO: Why Art Basel Has Miami Hooked
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The Art of FOMO: Why Art Basel Has Miami Hooked
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If I had to sum up this latest podcast episode, it’s basically a hilarious deep dive into how Art Basel turns Miami into the ultimate FOMO Olympics.
Go to a live Miami comedy show tonight: https://miamicomedy.com
We break down the tricks—like “exclusive” events that everyone and their abuela somehow gets invited to, dress codes that look more Party City than high fashion, and overpriced bananas duct-taped to walls—that make you feel like you’re missing out unless you’re there.
It’s part expose and part comedy roast.. If you’ve ever felt like sneaking into a VIP section just to sip free Prosecco next to someone who might be famous, this one’s for you.
(00:00) Introduction to FOMO Marketing at Art Basel
(00:27) The Illusion of Exclusivity
(01:35) Dress Codes and Fashion Statements
(02:49) Digital Art and NFTs
(04:08) Social Media and FOMO
(06:14) Random Pop-Up Events
(07:47) Art Speak and Minimalism
(09:45) Celebrity Sightings
(12:55) VIP Sections and Tiered Ticketing
(14:52) After Parties and Merchandise
(17:05) Mastering the Art of Sneaking In
(19:15) Please like and subscribe