Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vicky Quinn Fraser.

Vicky explains her journey to microbook magician and the ways she helps people. Gudrun asks her to share more about the benefits of writing a book – how it helps your business, why people write them and what to do if you don’t have an idea yet.

Vicky also shares some of her hobbies and favourite projects, why AI isn’t always as helpful as you might think, and how to be more creative in business and life.

Timestamps

• 05:32 - 09:54: How Vicky became a microbook magician
• 11:15 - 12:05: Why people write books
• 12:42 - 15:24: What a book can do for your business
• 15:52 - 16:51: How ideas evolve over time
• 17:32 - 21:22: What if you don’t know what your book will be about?
• 21:56 - 23:39: Why Vicky picked the name Moxie Books
• 25:44 – 29:02: Favourite projects
• 30:03 - 35:24: Why Vicky has so many hobbies
• 37:53 - 42:18: When AI isn’t helpful
• 42:54 - 45:56: How to be more creative

Useful Links

• Visit Vicky's website
• Follow Vicky on Instagram
• Connect with Vicky on LinkedIn
• The Apple Cart interview with Janine Coombes
• The Apple Cart interview with Tim Lewis
• Book: Janine Coombes: The Easy Yes
• Book writing course: MicroBook Magic
• Book: Vicky Quinn Fraser: How the Hell do You Write a Book?
• Book: Kenda Macdonald: Hack the Buyer Brain
• Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Christine Gritmon.

They talk karaoke and songs about branding, how Christine got into digital marketing and how she’s leveraged her own personal brand. Christine shares why she recommends attending business conferences and what she gets out of them.

She explains why you should care about your personal brand and her take on the topic. She and Gudrun also talk about why you’re not for everyone and why that’s not a bad thing.

Timestamps

• 01:00 - 07:58: Karaoke and songs about branding
• 08:23 - 17:19: Why Christine recommends business conferences
• 23:33 - 28:54: How Christine got into digital marketing
• 29:21 - 33:39: Why you should care about your personal brand
• 37:40 - 44:01: Christine’s take on personal branding
• 44:37 - 49:54: You’re not for everyone, and that’s ok
• 52:34 - 55:03: How to be more creative

Useful Links

• Visit Christine's website
• Christine’s business event: Higher Voltage
• Connect with Christine on LinkedIn
• Follow Christine on Instagram
• Like Christine on Facebook
• Listen to Christine's podcast
• Subscribe to Christine's YouTube Channel
• The NotWorkers networking events
• Membership: The HoLT
• Business conference: You are the Media Creator Day
• Marketing conference: Atomicon
• Marketing conference: Social Media Marketing World
• Marketing conference: INBOUND
• The Apple Cart interview with Laura Pearman
• Author: Malcolm Gladwell
• Author: Guy Kawasaki
• The Apple Cart interview with Susanna Reay
• Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Tracy Weeks.

Tracy has been solving problems with graphic design, advertising, and marketing strategies for nearly 30 years.

As the founder of Purplelily Design, she uses her knowledge,skills and experience to help heart-centred businesses, educators and charities flourish.

Timestamps

• 01:42 - 03:44: How Tracy got started in graphic design
• 07:34 - 14:07: Why sustainability in business is important
• 20:20 – 24:50: Tracy's experiences as a volunteer
• 25:00 - 26:31: How Tracy adopted her first Guinea pigs
• 31:30 - 33:57: The unexpected benefits of volunteering
• 34:35 - 38:04: Why business owners should attend networking events
• 40:26 - 44:40: Fun projects and ideal clients
• 45:21 - 47:42: How to be more creative

Useful Links

• Visit Tracy's website
• Like Purplelily Design on Facebook
• Connect with Tracy on LinkedIn
• Follow Purplelily Design on Instagram
• The Apple Cart: interivew with Susanna Reay
• United Nations Sustainable Development Goals
• B-Corp certification
• Triple bottom line
• Creatives against fossil fuels group: Clean Creatives
• Creative action group: https://www.creativesforclimate.co/
• Book: Mike Berners-Lee: A Climate of Truth
• Marwell Zoo https://www.marwell.org.uk/
• Online networking group: ONLE
• Online networking group: The Creative Collective
• Service: Podcast content repurposing