Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vicky Quinn Fraser.

Vicky explains her journey to microbook magician and the ways she helps people. Gudrun asks her to share more about the benefits of writing a book – how it helps your business, why people write them and what to do if you don’t have an idea yet.

Vicky also shares some of her hobbies and favourite projects, why AI isn’t always as helpful as you might think, and how to be more creative in business and life.

Timestamps

• 05:32 - 09:54: How Vicky became a microbook magician
• 11:15 - 12:05: Why people write books
• 12:42 - 15:24: What a book can do for your business
• 15:52 - 16:51: How ideas evolve over time
• 17:32 - 21:22: What if you don’t know what your book will be about?
• 21:56 - 23:39: Why Vicky picked the name Moxie Books
• 25:44 – 29:02: Favourite projects
• 30:03 - 35:24: Why Vicky has so many hobbies
• 37:53 - 42:18: When AI isn’t helpful
• 42:54 - 45:56: How to be more creative

Useful Links

• Visit Vicky's website
• Follow Vicky on Instagram
• Connect with Vicky on LinkedIn
• The Apple Cart interview with Janine Coombes
• The Apple Cart interview with Tim Lewis
• Book: Janine Coombes: The Easy Yes
• Book writing course: MicroBook Magic
• Book: Vicky Quinn Fraser: How the Hell do You Write a Book?
• Book: Kenda Macdonald: Hack the Buyer Brain
• Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Christine Gritmon.

They talk karaoke and songs about branding, how Christine got into digital marketing and how she’s leveraged her own personal brand. Christine shares why she recommends attending business conferences and what she gets out of them.

She explains why you should care about your personal brand and her take on the topic. She and Gudrun also talk about why you’re not for everyone and why that’s not a bad thing.

Timestamps

• 01:00 - 07:58: Karaoke and songs about branding
• 08:23 - 17:19: Why Christine recommends business conferences
• 23:33 - 28:54: How Christine got into digital marketing
• 29:21 - 33:39: Why you should care about your personal brand
• 37:40 - 44:01: Christine’s take on personal branding
• 44:37 - 49:54: You’re not for everyone, and that’s ok
• 52:34 - 55:03: How to be more creative

Useful Links

• Visit Christine's website
• Christine’s business event: Higher Voltage
• Connect with Christine on LinkedIn
• Follow Christine on Instagram
• Like Christine on Facebook
• Listen to Christine's podcast
• Subscribe to Christine's YouTube Channel
• The NotWorkers networking events
• Membership: The HoLT
• Business conference: You are the Media Creator Day
• Marketing conference: Atomicon
• Marketing conference: Social Media Marketing World
• Marketing conference: INBOUND
• The Apple Cart interview with Laura Pearman
• Author: Malcolm Gladwell
• Author: Guy Kawasaki
• The Apple Cart interview with Susanna Reay
• Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Tracy Weeks.

Tracy has been solving problems with graphic design, advertising, and marketing strategies for nearly 30 years.

As the founder of Purplelily Design, she uses her knowledge,skills and experience to help heart-centred businesses, educators and charities flourish.

Timestamps

• 01:42 - 03:44: How Tracy got started in graphic design
• 07:34 - 14:07: Why sustainability in business is important
• 20:20 – 24:50: Tracy's experiences as a volunteer
• 25:00 - 26:31: How Tracy adopted her first Guinea pigs
• 31:30 - 33:57: The unexpected benefits of volunteering
• 34:35 - 38:04: Why business owners should attend networking events
• 40:26 - 44:40: Fun projects and ideal clients
• 45:21 - 47:42: How to be more creative

Useful Links

• Visit Tracy's website
• Like Purplelily Design on Facebook
• Connect with Tracy on LinkedIn
• Follow Purplelily Design on Instagram
• The Apple Cart: interivew with Susanna Reay
• United Nations Sustainable Development Goals
• B-Corp certification
• Triple bottom line
• Creatives against fossil fuels group: Clean Creatives
• Creative action group: https://www.creativesforclimate.co/
• Book: Mike Berners-Lee: A Climate of Truth
• Marwell Zoo https://www.marwell.org.uk/
• Online networking group: ONLE
• Online networking group: The Creative Collective
• Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Miller.

Louise is on a mission to change the world by helping her clients change the world. She partners with coaches, consultants and community-builders who have a big, exciting vision, helping them land their ideas in reality, reach more people and make a bigger impact, whilst taking care of everything they’re juggling day-to-day and being kind to themselves along the way.

Described by her clients as a soothing balm and a magician, Louise’s experience of work-related stress and anxiety led her to develop a slower, more mindful approach to productivity, which she uses to help her clients get the important things done.

Louise shares her journey as an employee and a VA and explains how she got to where she is today. She explains how she helps her clients and why the Make it Happen Club isn’t like a typical membership.

She and Gudrun discuss ideas about productivity, where people go wrong and why we need to reframe our approach to it. They discuss ways to be more productive, and agree that what’s most important is your mindset, rather than a quick hack.

Timestamps·

• 01:28 - 05:01: How Louise got to where she is today
• 06:21 – 10:31: How Louise helps her clients
• 12:11 - 13:56: The benefits of a quiet space
• 15:22 - 17:46: Where people go wrong with productivity
• 19:48 - 21:56: How Louise reframes productivity
• 22:51 - 25:07: Why your mindset is more important than a quick hack
• 29:12 - 30:57: Louise’s approach to business networking
• 35:00 – 36:30: Exploring creativity through pottery
• 36:36 - 39:10: How to be more creative

Useful Links

• Visit Louise’s website
• Connect with Louise on LinkedIn
• 10 Powerful Pauses for Productivity and Progress
• Unfrazzle podcast
• Book: David Cain: How to Get Things Done When You Have Trouble Getting Things Done
• Book: David Allen: Getting Things Done
• Online business strategist: Lizzy Goddard
• Online networking group: ONLE
• Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Fiona Brennan.

She’s a copywriter at heart but is on a mission to save the world (and businesses) from crap content marketing through her work. Fiona works with B2B businesses – usually with around 10-20 employees – to help their marketing team of one reach their goals.

She’s also a professional public speaker and has her first published book coming out soon.

Fiona shares her journey from copywriter to speaker, coach and author and why she was inspired to write her book. She also explains her unique approach to LinkedIn and the unexpected results.

Gudrun asks Fiona to talk about why she focuses on sustainable and ethical businesses, the environmental impact of AI and digital marketing and what we as business owners can do to reduce the damage we're doing to the planet.

Timestamps

• 02:35 - 06:00: How Fiona got into copywriting
• 12:47 – 15:40: How Fiona became a trainer
• 15:50 - 17:37: The evolution into public speaking
• 17:54 – 20:05: The inspiration for Fiona’s book
• 20:05 - 26:33: Different ways to use LinkedIn
• 27:57 - 34:44: How to make your business more sustainable
• 36:58 – 39:22: Why starting small with sustainability still helps
• 45:14 - 48:17: A story about eyeliner and making a human connection
• 53:49 - 56:45: How to be more creative

Useful Links

• Visit Fiona’s website
• Connect with Fiona on LinkedIn
• Weekly newsletter: Thursday Brew
• Conference: Brighton SEO
• The UN carbon footprint calculator
• Book: Julia Cameron: The Artist's Way
• Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by headshots and branding photographer Catherine Turner.

Catherine explains how she got into photography and shares her best tips for feeling more confident on camera. Gudrun asks Catherine about using props, finding locations and some of her favourite shoots.

They also discuss the importance of networking and attending conferences, and why you should consider investing in a business coach. And Catherine shares her thoughts on how to be more creative.

Timestamps

• 02:09 - 09:13: How Catherine got into photography
• 09:38 – 11:47: How a remote photoshoot works
• 12:23 – 19:04: Why you should have professional photos taken
• 20:00 - 22:21: How to feel confident on camera
• 24:27 – 28:15: Using props in brand photos
• 33:36: Fun shoots Catherine’s done
• 36:02 - 42:05: Why conferences and networking are a good
• business investment
• 44:17 - 46:02: Why you should invest in a business coach
• 46:37 - 48:50: How to be more creative

Useful Links

• Visit Catherine's website
• Like Catherine on Facebook
• Connect with Catherine on LinkedIn
• Follow Catherine on Instagram
• Brand and marketing coach: Nicole Osborne
• Photo app: Shutter
• Photo app: Clos
• Marketing coaches: Andrew and Pete
• Video marketing agency: Jammy Digital
• Apple Cart interview with Janine Coombes
• Marketing conference: Atomicon
• Marketing conference: You Are the Media Creator Day
• Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vit Kodousek.

He’s the co-founder of Someli.AI, an all-in-one platform that automates social media with the use of AI.

Vit explains where the idea for the tool came from and how it helps people with content creation that sounds like ‘them’. He explains who Someli.AI’s typical clients are, the onboarding process and the support from the team.

He and Gudrun talk about why all businesses need to embrace content marketing, the importance of being consistent and relevant, and how employee advocates are a great brand asset.

Timestamps

• 00:39 – 06:20: How Vit came to start Someli.AI
• 06:33 – 08:50: Someli.AI’s typical clients
• 09:38 – 11:50: The benefits of employee advocates
• 12:29 – 15:35: The onboarding process
• 16:13 - 17:54: The support offered during a free trial
• 18:40- 21:08: Why all businesses need to embrace content marketing
• 21:40 - 24:12: Why you need to be consistent and relevant in your marketing
• 24:38 - 28:38: The future of AI
• 28:56 - 30:45: How to be more creative

Useful Links

• Visit Vit's website
• Connect with Vit on LinkedIn
• Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alex Durham.

Alex is the owner of Vavavoom Videos. Every business needs content and to adapt and change their marketing. Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create video content that stands out and works for all kinds of all industries.

Alex shares her journey to becoming a videographer and her advice for anyone who'd like to do the same. She outlines the different ways to work with her and some of her favourite projects.

Gudrun asks Alex why all businesses should use video content in their marketing and how people can feel more comfortable on camera. They also discuss the benefits of business networking and how to be more creative.

Timestamps

• 01:22 - 03:08: How Alex got into videography
• 03:16 – 04:17: How the name Vavavoom came about
• 04:34- 07:46: The experience of starting a business straight after uni
• 08:08 - 12:00: Alex’s advice for budding videographers
• 12:26 - 14:45: Some of Alex’s favourite projects
• 15:19 - 19:21: Why businesses need to use video in marketing
• 19:52 - 22:02: Ways to work with Alex
• 22:26 - 25:22: How Alex helps her clients feel comfortable on video
• 27:20 - 31:05: The inspiration for parody Christmas songs
• 31:29 – 33:00: Why Alex attends networking events
• 33:58 - 36:07: How to be more creative

Useful Links

• Visit Alex's website
• Connect with Alex on LinkedIn
• Like VaVaVoom Videos on Facebook
• Follow VaVaVoom Videos on Instagram
• Subscribe to the VaVaVoom Videos YouTube channel
• Service: podcast content repurposing