In this episode of Tell and Sell Your Story, Lisa Bradshaw shares a powerful conversation that sparked a deeper look at identity, transition, and storytelling in business. What happens when a 30-year corporate career ends and the title that defined you disappears? Where does your leverage come from then?

Through the story of a former vice president stepping into a business he's building with his son, Lisa explores why storytelling becomes essential when you move from internal credibility to public visibility. She breaks down why visual businesses often feel easier to market, why high achievers struggle to talk about themselves, and how your experience becomes your greatest asset when you're willing to tell it.

If you're navigating a career shift, building a side hustle, stepping into entrepreneurship, or redefining your identity beyond a job title, this episode helps you see how your story creates connection, builds trust, and makes marketing feel natural.

Because people buy from people and when your story is clear, your marketing gets easier.

Follow Tell and Sell Your Story for more storytelling insight and strategy to help grow your audience and your income.

In this episode of Tell and Sell Your Story, Lisa Bradshaw shares an honest conversation about what happens when life gets heavy and business can't be the main focus in the way it usually is.

After a difficult few weeks caring for her mom through a serious health scare and navigating personal grief and responsibility, Lisa reflects on what it actually takes to sustain a business over decades. Not by pushing harder, but by knowing what deserves priority in hard seasons.

This episode explores how long-term entrepreneurs stay rooted when momentum isn't the priority, why maintenance can matter more than expansion, and how remembering who and what you value most helps you make steady decisions without burning out.

If you're in a season where life is asking more of you emotionally, physically, or relationally, this episode offers reassurance, perspective, and permission to lead your business at the speed of your life and without losing what you've built.

In this episode, Lisa Bradshaw shares a powerful realization that came out of her recent Story Collective group call about why so many entrepreneurs feel stuck in "quick content" mode and what changes when we begin treating our story as a body of work instead of a series of posts.

Using creator Blake of Today (@blakeoftoday) as a real-world example, Lisa explores how meaningful storytelling shows up across platforms, formats, and seasons, and why our posts, talks, workshops, and books are all different expressions of the same core story—our UMBRELLA STORY.

If you've ever felt pressure to constantly come up with new ideas, reinvent yourself, or keep up with trends, this episode reminds us that we already have a lifetime of material and a deeper story worth building from.

This episode also helps us reconnect to why people started listening to our expertise in the first place, focusing on how our story can live beyond social media and within the bigger body of work we're building.

Have questions about joining The Story Collective?
Reach out via instragram: @lisabradshaw.co

In this episode of Tell and Sell Your Story, Lisa Bradshaw shares the story of a radio interview she did in 2001 that turned into a relationship that has lasted more than two decades and eventually led to an invitation to appear on Oprah Radio during one of the hardest seasons of her life.

Through this personal journey, Lisa talks about why pitching is about building real relationships with hosts, producers, and editors who trust you with their audience. She explores what it looks like to honor those opportunities, stay connected over time, and show up in a way that makes people want to bring you back again and again.

If you've ever pitched yourself (or want to), this episode will shift how you think about visibility, connection, and the quiet power of staying in touch.

For more about pitching your story to media and increasing sales through visibility on podcasts, radio, TV, and in magazines, hit the subscribe button and listen to new episodes every Tuesday.

Rehearsal is part of the creative process that helps you uncover the talk you're actually meant to give.

In this episode of Tell and Sell Your Story, Lisa Bradshaw shares a mindset shift she consistently coaches her speakers through: if you only rehearse the script you wrote at your desk, you'll only ever deliver the talk you wrote at your desk. But your strongest stories, lines, transitions, and emotional turns often show up when "practicing" in real life—in the car, in the shower, while walking, cooking, or folding laundry.

Learn how to use "creative rehearsal" to find the layers, swaps, and upgrades that make a keynote feel more honest, more human, and more magnetic, so when you step on stage, you don't sound memorized. Instead, you sound like YOU.

If you're building a keynote or signature talk right now, this episode changes how you develop and deliver the talk only you can give.

Starting something new always brings a mix of emotions—excitement, nerves, and the quiet questions we don't always say out loud:

Am I ready?
Am I overprepared?
Underprepared?
Who am I to do this?

In this episode of Tell and Sell Your Story, Lisa Bradshaw shares what it really feels like to step into a new chapter and why those feelings don't disappear just because we have years of experience behind us.

Lisa takes you into a defining moment from her own journey: how she was brought onto a mission-driven project as a branding and marketing strategist, then made a bold decision to ask for something bigger. That single yes turned into a 13-year partnership that has now impacted more than 18,000 students nationwide, including collaborations with schools across the country and nonprofits like Matthew McConaughey's Just Keep Livin.

The Story Collective launches this month as Lisa's first mastermind group program. Find out what she's learned from this launch and how she overcomes the doubts that surface even with decades of experience.

If you're overthinking starting something new—a program, a book, a talk, a pitch, a new offer—this episode reminds you that you don't have to have it all figured out to begin. You just have to start.

Follow & subscribe so you don't miss next week's episode.

How do you get sponsors to say yes, especially when you're not pitching with a flashy campaign or a 20-slide deck?

In this episode of Tell and Sell Your Story, Lisa Bradshaw breaks down the simple but powerful tool she's used for years to secure sponsorships, funding, and community support: a well-designed one-sheet.

Drawing from her experience in radio and the successful launch of her nonprofit, Lisa explains how a one-sheet helps you clarify your vision, communicate your idea clearly, and make it easy for decision-makers to understand exactly what you're offering and why it matters.

This episode covers:

• Why a one-sheet still matters in a digital world

• How to clearly communicate your vision on one page

• What potential sponsors actually need to see to say YES

• How to outline deliverables and sponsorship tiers

• Why heart, purpose, and community impact are important

If you've been sitting on an idea—an event, a project, or a collaboration—and you're not sure how to start the sponsorship conversation, this episode helps you turn your idea into something supporters can easily support.

Lisa also shares a behind-the-scenes invitation for listeners who want help creating a one-sheet that leads to real sponsorship conversations.

This episode is for purpose-driven entrepreneurs, creators, and leaders who want to grow their business, fund meaningful ideas, and serve their community—one clear page at a time.

Send Lisa a message about your sponsor-needed idea and receive early bird pricing in her StoryBot™ Shop for the Pitch Perfect One-Sheet.

Instagram: https://www.instagram.com/lisabradshaw.co/
Email: lisa @ lisabradshaw.co