In this episode of Tell and Sell Your Story, Lisa Bradshaw shares a powerful conversation that sparked a deeper look at identity, transition, and storytelling in business. What happens when a 30-year corporate career ends and the title that defined you disappears? Where does your leverage come from then?

Through the story of a former vice president stepping into a business he's building with his son, Lisa explores why storytelling becomes essential when you move from internal credibility to public visibility. She breaks down why visual businesses often feel easier to market, why high achievers struggle to talk about themselves, and how your experience becomes your greatest asset when you're willing to tell it.

If you're navigating a career shift, building a side hustle, stepping into entrepreneurship, or redefining your identity beyond a job title, this episode helps you see how your story creates connection, builds trust, and makes marketing feel natural.

Because people buy from people and when your story is clear, your marketing gets easier.

Follow Tell and Sell Your Story for more storytelling insight and strategy to help grow your audience and your income.

In this episode of Tell and Sell Your Story, Lisa Bradshaw shares an honest conversation about what happens when life gets heavy and business can't be the main focus in the way it usually is.

After a difficult few weeks caring for her mom through a serious health scare and navigating personal grief and responsibility, Lisa reflects on what it actually takes to sustain a business over decades. Not by pushing harder, but by knowing what deserves priority in hard seasons.

This episode explores how long-term entrepreneurs stay rooted when momentum isn't the priority, why maintenance can matter more than expansion, and how remembering who and what you value most helps you make steady decisions without burning out.

If you're in a season where life is asking more of you emotionally, physically, or relationally, this episode offers reassurance, perspective, and permission to lead your business at the speed of your life and without losing what you've built.

In this episode, Lisa Bradshaw shares a powerful realization that came out of her recent Story Collective group call about why so many entrepreneurs feel stuck in "quick content" mode and what changes when we begin treating our story as a body of work instead of a series of posts.

Using creator Blake of Today (@blakeoftoday) as a real-world example, Lisa explores how meaningful storytelling shows up across platforms, formats, and seasons, and why our posts, talks, workshops, and books are all different expressions of the same core story—our UMBRELLA STORY.

If you've ever felt pressure to constantly come up with new ideas, reinvent yourself, or keep up with trends, this episode reminds us that we already have a lifetime of material and a deeper story worth building from.

This episode also helps us reconnect to why people started listening to our expertise in the first place, focusing on how our story can live beyond social media and within the bigger body of work we're building.

Have questions about joining The Story Collective?
Reach out via instragram: @lisabradshaw.co