Most subscription box owners are obsessed with one thing…

👉 Selling more boxes.

Better offers.
More ads.
Higher retention.

All of that is REALLY important. I should know, as I have spent the last few years banging on about it on this podcast and doing it every single day in BusterBox.

But what if theres another way to look at things!

In this episode, I break down how we went from focusing purely on our subscription… to launching a completely new business that’s already on track to hit 7 figures in under a year.

And more importantly…

👉 The shift in thinking that made it happen.

This isn’t about launching a prize business.

It’s about understanding that your subscription box is just ONE way to make money in your niche.

If you want to increase customer value, reduce risk, and unlock new growth…

This episode will change how you look at things.

In today’s episode of Subscription Box Answers, I break down what’s actually working on Meta ads in 2026 for subscription box businesses.

This is by far the question I get asked the most…

And it’s been a while since I’ve shared a proper update.

So in this episode, I walk you through what we’re seeing right now — inside our own ad accounts and across multiple subscription box brands.

No theory.

No outdated tactics.

Just what’s driving subscribers today.

If you’re running ads (or thinking about it), this is one you don’t want to miss.

On today’s episode, I share how a typical subscription box affiliate deal is structured.

I also talk about how much you should realistically be paying affiliates to promote your box.

The key is making sure the numbers make sense for your business financially… while also being attractive enough for an affiliate to actually want to promote you.

Because if the offer isn’t compelling for them, they simply won’t bother.

A good affiliate partnership should always be win–win for both parties.

In today’s episode, I share how to get your first (or next) 1,000 subscription box leads.

To grow any online business in 2026 and beyond, you need to take follow-up marketing seriously.

The best kind of follow-up marketing?

Email.

Because once someone is on your list, you can reach them again and again without paying for ads every single time.

But for email to actually work…

You need a consistent flow of new leads coming into your system.

In this episode, I break down how to generate your first or next 1,000 leads for your subscription box.

This isn’t fantasy island marketing advice, and it’s not the same recycled tips you see everywhere online.

It’s the exact stuff that actually works.

Because these are strategies I use every single day.

No theory.

Just results.

In this episode of Subscription Box Answers, I talk about whether events are actually worth it for subscription box owners.

They can be expensive.

They can be time-consuming.

So you really need to make sure you’re getting something back from them.

Not just treating them like a tick-the-box exercise to make yourself feel productive.

Because that’s where a lot of founders go wrong…

They show up, set up a stand, spend the money, spend the day there…

But are they actually connecting with potential customers?

Are they actually selling boxes?

Are they actually building their brand in a meaningful way?

Or is it just action faking dressed up as “marketing”?

In today’s episode, I share my perspective on events, when they can work, and when they’re probably just a waste of time.

The answer is… it depends.

A lot of subscription box founders jump into influencer marketing expecting instant sales.

But the reality is a little different.

In today’s episode, I break down when influencer marketing works, when it doesn’t, and what your expectations should really be before you start sending out free boxes.

If you’re thinking about using influencers to grow your subscription box, this episode will help you avoid some expensive mistakes.

On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business.

We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth.

If you run a subscription box (or are thinking about starting one), this episode will help you understand what’s actually causing customers to leave — and what to do about it.