Are Events Worth It?
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Are Events Worth It?
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In this episode of Subscription Box Answers, I talk about whether events are actually worth it for subscription box owners.
They can be expensive.
They can be time-consuming.
So you really need to make sure you’re getting something back from them.
Not just treating them like a tick-the-box exercise to make yourself feel productive.
Because that’s where a lot of founders go wrong…
They show up, set up a stand, spend the money, spend the day there…
But are they actually connecting with potential customers?
Are they actually selling boxes?
Are they actually building their brand in a meaningful way?
Or is it just action faking dressed up as “marketing”?
In today’s episode, I share my perspective on events, when they can work, and when they’re probably just a waste of time.