Feel like you’re stuck on the content hamster wheel, wondering if daily posts are burning you out before your brand takes off? Learn why working smarter—not harder—with livestreams and video can be a game-changer for midlife entrepreneurs ready to reclaim their time and grow their business.

IN THIS EPISODE, YOU'LL LEARN HOW TO:

• Build a repeatable video content system that fits your life, not someone else’s hustle
• Organize your ideas in advance for stress-free content planning
• Transform one livestream into a lead-generating content vault
• Separate quality from quantity—and see the benefits fast
• Overcome anxiety and content overwhelm with practical, actionable workflow tips

KEYWORDS:
video marketing for coaches, livestream strategy, content creation systems, burnout prevention for entrepreneurs, video podcast growth

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

Are you tired of chasing every shiny video trend—only to feel lost about what actually works to grow your brand?

This episode cuts through the noise with real, strategic takeaways from the Wistia 2025 State of Video Report—no guesswork, no overwhelm, just insights that actually matter for coaches, service pros, and podcasters.

CHAPTERS

00:00 Introduction to Video Insights

03:53 Exploring the 2025 Wistia Video Trends

09:16 Long Form vs Short Form Content

14:49 Maximizing Thank You Pages with Video

25:38 The Power of Webinars and Repurposing Content

30:17 Choosing the Right Webinar Platform

35:47 The Role of AI in Video Creation

43:49 Promoting Your Content Effectively

IN THIS EPISODE, YOU’LL LEARN HOW TO:

• Use both long-form and short-form videos with purpose—instead of jumping on every trend
  
• Tap into “forgotten” thank you and confirmation pages to create deeper connections and engagement
  
• Repurpose webinars and livestreams into a steady stream of marketing assets
  
• Apply AI tools to your video workflow without sacrificing your authenticity
  
• Shift from constant content creation to promoting what you’ve already made—so your work finally gets seen

KEYWORDS:
video marketing for coaches, livestream business growth, repurposing webinars, AI video tools for entrepreneurs, brand visibility over 40

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

Are you trusting the wrong tools with your video content? This week, Tanya exposes the surprising changes in tech platforms that could impact your visibility, income, and creative control—and gives you the real talk you need to thrive in a fast-changing digital world.

IN THIS EPISODE, YOU'LL LEARN HOW TO:

• Identify what recent CapCut terms of service changes mean for your content ownership

• Adjust your Facebook video strategy now that every video is a Reel—whether you like it or not

• Safeguard your investment on AppSumo and spot red flags before you buy another tool

• Experiment with Canva’s and Midjourney’s new AI video features for stand-out marketing

• Avoid legal and workflow pitfalls by building your own “platform-proof” systems

• Turn shifting trends into opportunities to engage clients and protect your creative work

EPISODE TIMESTAMPS:

0:00 - Welcome, audience check-in & why Juneteenth matters for entrepreneurs

08:31 - CapCut’s controversial terms: privacy risks & creative rights

24:33 - Facebook’s shift: All videos are now Reels

37:28 - AppSumo’s new transparency and refund policies

48:03 - Canva and VO3: AI video tools for coaches & creators

61:20 - Midjourney adds video—should small businesses care?

73:16 - Mindset, next steps, and your possibilities recap

KEYWORDS:

video content ownership, CapCut terms of service, Facebook Reels for coaches, AI video tools Canva, AppSumo refunds

CALL TO ACTION:

Want practical strategies to grow your audience and safeguard your video content? Take Tanya’s free “Stream Personality Quiz” at StreamLikeaBoss.tv for your personalized action plan—and get exclusive tips on building a sustainable, platform-proof video brand.

RESOURCES FOR YOU:

Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

ABOUT OUR HOST:

Tanya Smith is a veteran livestream strategist and business coach for midlife entrepreneurs, known for her straight-shooting approach and knack for making complex tech easy to understand. Her mission: Showing service-based business owners how to see more possibilities and take confident action on their creative goals.