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Startup Hypeman: The GOAT to Market Show

Startup Hypeman: The GOAT to Market Show

Von: Startup Hypeman
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Become the GOAT To Market!


This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives.


Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!).


Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION.


New episodes on Sundays.


Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com.

Hosted on Acast. See acast.com/privacy for more information.

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Management & Leadership Marketing & Vertrieb Ökonomie
  • GTM4-9: Making it (Nearly) Impossible for your Sales Hire to Fail with Alleyoop CEO Gabe Lullo
    Oct 12 2025

    Most startups chase the next automation hack. Gabe Lullo built his by betting on people instead. As CEO of Alleyoop and host of the Do Hard Things podcast, he’s helped over 1,600 founders scale by focusing on one thing that never goes out of style—real human connection. From 11 million cold calls a year to rebuilding how companies hire, train, and lead SDRs, Gabe’s rethinking what growth actually looks like in the age of AI. He steps to the mic this week to talk founder-led selling, why most sales hires fail, and how to build a team that never stops doing the hard things.


    Find Gabe online:

    LinkedIn: https://www.linkedin.com/in/lullo/


    Gabe is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Gabe personally? Join for free today!


    This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

    Hosted on Acast. See acast.com/privacy for more information.

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    56 Min.
  • GTM 4-Bonus! Creativity & Betting On Yourself - Reed Between The Lines
    Aug 17 2025

    S4 BONUS! Creativity & Betting On Yourself - Reed Between The Lines


    We've got a special bonus for you this week! It's a re-airing of my appearance as a guest on the Reed Between The Lines podcast with my friend Devin Reed. I've done a lot of interviews in my life, and this is hands down my favorite one ever. We peel back the curtain on the transformation from Rajiv Nathan to 'RajNATION' and get into the REAL stuff — setbacks, insecurities, relationships, and more. The stuff that really comes into play when you decide to bet on yourself. This interview was originally recorded in March 2024 and aired on Devin's show in May 2024. This one's long, but worth every song.


    Want to WATCH the show instead? We filmed on a basketball court overlooking the Chicago skyline. Watch it here: https://youtu.be/vXAQ3bf7q0c?si=n9p7tHXWs3ex9v29


    Subscribe to Devin's show:

    Apple

    Spotify


    Connect with Devin:

    LinkedIn: https://www.linkedin.com/in/devinreed/

    Instagram: https://www.instagram.com/thereederco/


    This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

    Hosted on Acast. See acast.com/privacy for more information.

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    1 Std. und 13 Min.
  • GTM 4-8: IP as a Defensible Moat with Transformation VC Founder Bao Tran
    Aug 3 2025

    What if your startup’s biggest advantage isn’t your code, your speed, or even your traction but your ability to protect what’s yours? In a world where AI can replicate your idea in days, defensibility isn’t a luxury it’s survival. And few people understand that better than Bao Tran. Before founding Transformation VC, an IP-first venture capital firm, Bao built the patent strategy for Invasalign and Shutterfly before they became mega-brands. Now, he's rethinking what early-stage support should look like, using patents, AI, and a few surprising strategies to help founders build real moats. He steps to the mic in this week's episode to talk startup risk in the AI era, how his fund is making investments, and how to protect your ass(ets). Because sometimes, it’s not about being first — it’s about being uncopyable.


    Find Bao online:

    LinkedIn: https://www.linkedin.com/in/bao-tran-752988209/


    Bao is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Bao personally? Join for free today!


    This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

    Hosted on Acast. See acast.com/privacy for more information.

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    53 Min.
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