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In this episode, Sarah Rugg shares her journey from working mum to founder of a national VA business and how she's built a flexible, scalable company that empowers other women to do the same.

She discusses the mindset shifts required to grow a business, including stepping into a CEO role, letting go of perfectionism, and trusting others to carry the baton (even if they don’t do things exactly your way).

Sarah also offers practical advice for anyone interested in becoming a Virtual Assistant, including what mindset and skills are essential, realistic earning potential, and the difference between building your own VA business and joining as an associate.

We also talk about:

• Delegating sales calls (and the fear of letting go)
• Why entrepreneurs are constantly evolving
• Moving from “everyone’s friend” to confident leader
• Redesigning systems for scale
• What makes a great VA (hint: it’s not just admin skills)
• Flexible work for parents on your own terms
• Where to start if you’re curious about the VA path

Key Takeaways

You can't grow if you don't let go

Delegation is uncomfortable, but essential.

Step into your CEO mindset - Stop managing. Start leading.

Evolve or stay stuck - Business growth = personal growth.

Fix the foundations- Scaling needs solid systems, not quick fixes.

Being a VA = ultimate flexibility - Great for self-starters (and parents).

No PA background? No problem - t’s all about attitude, initiative, and learning on the fly.

Clients want “can-do” - Positivity and problem-solving beat perfection.

Not just admin- Project managers make brilliant VAs too.

Get support, not just clients - My VA Business offers both training and ready-to-go work.

Thinking about growing your business without burning out? Curious about creating a flexible career as a Virtual Assistant?

Listen now, this one's for you!

Show Links:

Connect with our host, Elizabeth Willetts here

Connect with Sarah here

Learn more about VI-VA here

Learn more about starting your own VA business here

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