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Sound Systems

Sound Systems

Von: Max Bernstein
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 Unlock the secrets to building a thriving, streamlined music business on Sound Systems, hosted by Max Bernstein, Founder of Relationl. Max is on a mission: to help the music industry move beyond spreadsheets and disconnected tools. Having founded a record label, festival, and tech platform himself, Max now designs custom, automated operating systems for music companies featured in Billboard and Rolling Stone. Every episode dives into the day-to-day challenges of music management and operations. Max interviews music moguls and industry executives who are leveraging relational databases and workflow automation to achieve clarity, control, and massive scale. If you're ready to stop wading through manual effort and start running your business with maximum efficiency and transparency, Sound Systems delivers the blueprint.Copyright 2026 Max Bernstein Musik
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  • Stop Chasing Virality with Mark Roberge

    Stop Chasing Virality with Mark Roberge
    Apr 1 2026
    In this episode, host Max Bernstein sits down with Mark Roberge, a musician, founder of FanFlowy, to break down the systems-driven approach behind building a sustainable music career in today’s industry. He is also the co-founder of Make Our Music and serves as CEO of Bamrock Entertainment and Prospect Hill Entertainment.Mark shares how artists can move beyond chasing virality and instead build predictable, scalable growth using marketing funnels, fan acquisition strategies, and automation. Drawing from his experience as both a touring musician and tech founder, he explains why Spotify followers, not just monthly listeners, are the key metric for long-term revenue, and how independent artists can realistically generate six-figure incomes through a combination of streaming, merch, and live shows.Together, Max and Mark explore how to treat music like an e-commerce business, why owning your audience is critical, and how to turn casual listeners into lifelong superfans through intentional systems and storytelling.Key TakeawaysWhy Spotify followers matter more than monthly listeners for long-term incomeHow to build a full-funnel marketing system for music (ads → fans → superfans)The role of merch, live shows, and community in maximizing fan lifetime valueHow automation and tools like FanFlowy reduce workload while scaling growthWhy consistency, not virality, is the foundation of a sustainable music careerKey Timestamps00:00 – Followers vs. monthly listeners: the metric that actually drives revenue01:24 – How 50K Spotify followers can translate into $100K+ annual income04:20 – Building real fans vs. chasing viral moments06:46 – Applying e-commerce funnels to music marketing19:29 – What high-converting ads for artists actually look like23:18 – Inside the fan journey: from signup to superfandom31:26 – Using SMS, email, and automation to nurture fans37:55 – How much work artists actually need to put in41:26 – Final thoughts - where to connectFollow Our Guest, Mark RobergeMake Our Music website: https://www.makeourmusic.com/ Make Our Music LinkedIn: https://www.linkedin.com/company/make-our-music/FanFlowy Website: https://fanflowy.com/Mark Roberge LinkedIn: https://www.linkedin.com/in/mark-roberge/Prospect Hill Entertainment LLC Website: https://prospecthillband.com/Bamrock Entertainment LinkedIn: https://www.linkedin.com/company/bamrock-entertainment/Make Our Music Instagram: https://www.instagram.com/makeourmusicMake Our Music Facebook: https://www.facebook.com/makeourmusicMake Our Music Youtube: https://www.youtube.com/@makeourmusicFollow the Host Max Bernstein:LinkedIn: https://www.linkedin.com/in/mberns01/X: https://x.com/relationlcoFollow RELATIONL:Website: https://www.relationl.co/YouTube: https://www.youtube.com/@relationlLinkedIn: https://www.linkedin.com/company/relationl/Instagram: https://www.instagram.com/relationlco/
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    39 Min.
  • The Team Energy Fix for Music Leaders to Stop Burnout Fast with Marni Wandner

    The Team Energy Fix for Music Leaders to Stop Burnout Fast with Marni Wandner
    Mar 13 2026
    In this episode, host Max Bernstein sits down with Marni Wandner, founder of Future Present, to explore how leadership, burnout prevention, and human-centered systems can reshape the way the music industry works.Drawing from her journey through artist management, running a successful marketing agency, experiencing burnout, and ultimately building a coaching and consulting practice, Marni introduces the Five Archetypes framework, based on the Chinese elements, as a practical tool for understanding behavior, communication styles, and stress responses.Together, Max and Marni unpack how self-awareness improves collaboration, why energy management is more important than time management, and how companies can scale sustainably by designing systems that support people, not just output.Key TakeawaysWhat the Five Archetypes (Wood, Fire, Earth, Metal, Water) reveal about leadership and decision-makingHow burnout shows up differently depending on personality and stress responseWhy self-awareness is the foundation of better collaboration and communicationHow to manage energy sustainably in high-pressure creative environmentsWhy healthy systems, not hustle are the key to long-term success in musicKey Timestamps00:00 – What is Future Present and the philosophy behind the work02:08 – How Marni works with music companies and creative teams04:31 – Integrating neuroscience, leadership, and the Five Archetypes12:00 – Inside the Five Archetypes assessment and group sessions15:08 – Live archetype analysis of Max’s leadership style23:22 – Using archetypes to make better decisions under pressure26 24 – Can archetypes change over time? Nature vs. nurture35:04 – Burnout risk, stress tolerance, and resilience46:56 – Energy management, systems, and avoiding constant fire drills56:32 – Real-world company transformation case study59:08 – Mergers, acquisitions, and human-centered integrationFollow Our Guest, Marni WandnerFuture Present website: https://www.futurepresentco.com/Marni Wandner LinkedIn: https://www.linkedin.com/in/marniwandner/Marni Wandner Instagram: https://www.instagram.com/marniwandner/Future Present Instagram: https://www.instagram.com/futurepresentco/Follow the Host Max Bernstein:LinkedIn: https://www.linkedin.com/in/mberns01/X: https://x.com/relationlcoFollow RELATIONL:Website: https://www.relationl.co/YouTube: https://www.youtube.com/@relationlLinkedIn: https://www.linkedin.com/company/relationl/Instagram: https://www.instagram.com/relationlco/
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    1 Std.
  • Your Lost Music Royalties with Jamie Hart

    Your Lost Music Royalties with Jamie Hart
    Feb 26 2026
    In this episode, host Max Bernstein sits down with Jamie Dee Hart founder of Hart & Songs, a music rights management expert who helps artists, writers, and management teams clean up registrations and collect the royalties they’re owed. Jamie breaks down the real-world consequences of skipping “boring admin” from unclaimed royalties that can expire after a limited retroactive window to situations where someone else claims your work in YouTube Content ID.Together, they walk through what actually needs to happen once a song is finished and released, collecting writer info and IPI numbers, locking in splits, registering songs with PROs and the MLC, setting up YouTube publishing monetization, and making sure sound recording royalties like SoundExchange aren’t missed. They also discuss how independent artists and managers can keep their catalog clean, avoid royalty delays, and be better positioned when opportunities and deals come along.Key Takeaways:Unregistered songs can forfeit past royalties after a limited retroactive windowSplit discrepancies can pause payouts until all parties agree to amendmentsPub admins help collect key royalties you can’t easily collect yourself (incl. YouTube publishing-side)Proper metadata (IPI, publisher info, ISRC) is essential for tracking and matchingManager checklist: PRO + pub admin + YouTube/Content ID coverage + SoundExchange performer setupKey Timestamps:00:00:00 - Jamie’s background in rights management00:04:57 - What artists lose when they don’t register00:07:10 - The retroactive window (why older streams can be gone)00:10:54 - Why a publishing admin is critical00:17:47 - Top-to-bottom workflow: splits, PRO, admin, ISRC00:21:06 - How split disputes delay royalties00:32:35 - YouTube, Music Reports/Peloton, SoundExchange, neighboring rights58:08:07 - Jamie’s 3-month cleanup + training approach01:01:00 - notes.fm and the “catalog health check” ideaFollow our guest, Jamie Dee Hart:LinkedIn: https://www.linkedin.com/in/jamiedhart/Hart & Songs LinkedIn: https://www.linkedin.com/company/hart-and-songs/Hart & Songs Website: https://www.hartandsongs.com/Instagram: https://www.instagram.com/jamiedeehart/?hl=enFollow the Host Max Bernstein:LinkedIn: https://www.linkedin.com/in/mberns01/X: https://x.com/relationlcoFollow RELATIONL:Website: https://www.relationl.co/YouTube: https://www.youtube.com/@relationlLinkedIn: https://www.linkedin.com/company/relationl/Instagram: https://www.instagram.com/relationlco/
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    1 Std. und 4 Min.
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